What is the Proper Inbound Linking methodology? Is PR Sculpting gone?
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Hi,
I know that once there were discussions about "navigating" all links top wise to the main pages - for example to category pages in e-commerce sites.
What is the proper methodology today?
One example:
Should I link out from a category main page which shows my products (a serious landing page) to a page that explains about the product?
It makes sense but I don't want my about page to become the more important page (even though it does link back to the products category page).
Thanks
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