Depth of Links on Ecommerce Site
-
Hi,
In my sitemap, I have the preferred entrance pages and URL's of categories and subcategories.
But I would like to know more about how Googlebot and other spiders see a site - e.g. - what is classed as a deep link? I am using Screaming Frog SEO spider, and it has a metric called level on it - and this represents how deep or how many clicks away this content is.. but I don't know if that is how Googlebot would see it -
From what Screaming Frog SEO spider software says, each move horizontally across from Navigation is another level which visually doesnt make sense to me?
Also, in my sitemap, I list the URL's of all the products, there are no levels within the sitemap.
Should I be concerned about this?
Thanks,
B
-
Hi BJS, normally the most important page of a website is the homepage not just because it is the homepage but because is the most linked page interanlly where all the juice flows, so the pages which are nearest the homepage are supposed to be the most important too. The farest they are from your homepage, so the more hidden they are the least important they are.
Moreover if a page is widely linked internally the more important it should be just because if many products belongs to a category, the most this category is linked through breadcrumbs and the more content it has.
Don't be concerned about having products deep in structure is normal that for the most competitive kw categories are the pages which are focusing on those terms because these are the most useful pages for users to filter and find what they're looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301ing one site's links to another
Hi, I have one site with a well-established link profile, but no actual reason to exist (site A). I have another site that could use a better link profile (site B). In your experience, would 301 forwarding all of site A's pages to site B do anything positive for the link profile/organic search of the site B? Site A is about boating at a specific lake. Site B is about travel destinations across the U.S. Thanks! Best... Michael
Intermediate & Advanced SEO | | 945010 -
Lower quality new domain link vs higher quality repeat domain link
First time poster here with a dilemma that head scratching and spreadsheets can't solve! I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy. Link 1. Site DA 30. No links currently from this domain. Link 2. Site DA 60. Many links over last 12 months already from this domain. I suspect link 1 but given the enormous disparity in ranking power am I correct?! Thanks for any considered opinions out there! Matthew
Intermediate & Advanced SEO | | mat20150 -
Getting Rid Of Spammy 301 Links From An Old Site
A relatively new site I'm working on has been hit really hard by Panda, due to over optimization of 301 external links which include exact keyword phrases, from an old site. Prior to the Panda update, all of these 301 redirects worked like a charm, but now all of these 301's from the old url are killing the new site, because all the hyper-text links include exact keyword matches. A couple weeks ago, I took the old site completely down, and removed the htaccess file, removing the 301's and in effect breaking all of these bad links. Consequently, if one were to type this old url, you'd be directed to the domain registrar, and not redirected to the new site. My hope is to eliminate most of the bad links, that are mostly on spammy sites, that aren't worth linking to. My thought is these links would eventually disappear from G. My concern is that this might not work, because G won't re-index these links, because once they're indexed by G, they'll be there forever. My fear is causing me to conclude I should hedge my bets, and just disavow these sites using the disavow tool in WMT. IMO, the disavow tool is an action of last resort, because I don't want to call attention to myself, since this site doesn't have a manual penalty inflected on it. Any opinions or advise would be greatly appreciated.
Intermediate & Advanced SEO | | alrockn0 -
'Nofollow' footer links from another site, are they 'bad' links?
Hi everyone,
Intermediate & Advanced SEO | | romanbond
one of my sites has about 1000 'nofollow' links from the footer of another of my sites. Are these in any way hurtful? Any help appreciated..0 -
Ecommerce Internal Linking Questions
I am a bit confused at internal linking for ecommerce site. Is it wise to link say all "boots" term in the review section to the boots page? Zappos is doing this. Wouldn't this incur penguin penalty? Since all internal anchor to that page is "boots" ? Scroll down to the bottom and checkout their reviews: http://www.zappos.com/tony-lama-6071l Is this the wise way to go about doing internal linking? Thanks
Intermediate & Advanced SEO | | WayneRooney0 -
Pagination for Ecommerce Site - How do I fix this?
Hi Everyone... I'm having issues on how I should fix the pagination on my ecommerce site http://www.moondoggieinc.com Right now I have rel="canonical" putting them all back to the main page like on: http://www.moondoggieinc.com/dog-harness.php but there are also some shop all categories like: http://www.moondoggieinc.com/products.php?cat=all+dog+harnesses But I wish I could get it so that the content only showed on the first page of them all and then just the products showed in the pagination after that. I have no clue how to make this happen successfully. I know this is a big problem with the structure to the site, creating some duplicate content and such, and I was wondering how I can even begin to go ahead and start tackling this. My background is as a designer so I'm just learning both seo, and anyhting past html / css, so I could really use any help you guys can offer. THANK YOU! KristyO
Intermediate & Advanced SEO | | KristyO0 -
What are your thoughts on using Dripable, VitaRank, or similar service to build URL links too dilute link profile???
One of my sites has a very spamy link profile, top 20 anchors are money keywords. What are your thoughts on using Dripable, VitaRank, or similar service to help dilute the link profile by building links with URLs, Click Here, more Info, etc. I have been building URL links already, but due to the site age(over 12 years) the amount of exact match anchor text links is just very large and would take forever to get diluted.
Intermediate & Advanced SEO | | 858-SEO0 -
Sitewide blog link and Article links
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this. 1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right ! We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll. The link on the blogroll included the keyword but was a longer descriptive link. Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one . Of course there are many other factors etc 🙂 What are your experiences and thoughts on what happened here ?
Intermediate & Advanced SEO | | onlinemediadirect0