Lower quality new domain link vs higher quality repeat domain link
-
First time poster here with a dilemma that head scratching and spreadsheets can't solve!
I'm trying to work out whether to focus on getting links from new domains or to nurture relationships with the bigger sites in our business and get more links. Of the two links below which does the community here think would be more valuable a signal to Google? Both would be links from within relevant text/post copy.
Link 1. Site DA 30. No links currently from this domain.
Link 2. Site DA 60. Many links over last 12 months already from this domain.
I suspect link 1 but given the enormous disparity in ranking power am I correct?!
Thanks for any considered opinions out there!
Matthew
-
I would forget about Domain Authority -- it's about as useful as PageRank.
On which of those two sites should you get links? The one that is more prominently read among your target audience. If I have a website about basketball, I'd prefer a link from another big basketball site with a DA of 20 over a site on, say, cooking that may have a DA of 60.
In the age of "earning" links, the best links comes as natural by-products of just doing good marketing and public relations. And involves the process (which I outline here and here on Moz) of KPI setting, audience identification and research, messaging and positioning, channel research, content creation, and campaign execution. Do this process well over and over again forever, and the best links will come your way without you even needing to think about it.
-
Thanks for the quick responses! Much appreciated. Matthew
-
Given you are after page juice only, as far as I know after the third link from a certain domain, no matter it's DA, the incremental page juice transferred is negligible. Only exception in my experience is when 1) the additional links are deep-links, 2) content targeting heterogeneous keywords and 3) you work on to get exceptional PA for that linking page.
-
I agree with Wayne. Link 1, definitely!
- Ruben
-
Hi Matthew,
Great question. And your hunch is correct. If you already have links from the other domain, and you're confident that the DA 30 is a credible site that isn't engaging in bad practices, then do the work to earn that link!
Best,
Wayne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Link equity / Link Juice lost to a blocked URL in the same way that it is lost to nofollow link
Hi If there is a link on a page that goes to a URL that is blocked in robots txt - is the link juice lost in the same way as when you add nofollow to a link on a page. Any help would be most appreciated.
Intermediate & Advanced SEO | | Andrew-SEO0 -
Moving to a new domain for second time - critical, help needed fast!
Hello, Important: please do not ask why we need to change the domain, its not the matter at all, thank you for understanding. Over a month ago we successfully changed our domain name, 301 redirected, did GWT 'change of address' and all. The old domain was 2 years old, ranking very well, the new domain change of address was a success and traffic back on the new domain after a week. Today we need to change the domain name again, unfortunately, for some reasons, we have to, however we are not sure what to do in GWT, when I went to 'change of address' in the domain (the new first domain), i saw the following message (screenshot attached too): This site is undergoing a move Old URL | New URL If any URL on the left should not be moved, you can withdraw its move request. To do this, click the URL and then Withdraw. Now our questions: 1. For second time moving to a new domain, we should move from the old first domain (301 from the first old domain) or from the second domain (301 from the second domain)? 2. If from the old first domain, should we Withdraw from the first domain (lift up the first change of address in GWT) and then redirect the old first domain to the second new domain (the one we want to move now)? If yes, what to do with the first new domain (the one which we moved to a month ago) 3. If we should move from the first new domain, then what to do? The situation is clear but confusing what to do? It's just that we need to change the domain name again, move to a new one, for the second time, now we should redirect from the first old domain or first new domain? I purchased MOZ just to get help from you guys here, the only place i thought I could be helped. Of course gonna use Moz service too now that i have puurchased it 🙂 Awaiting your quick help guys. Thank you! 8csVpOZ2QoiYCoTR1t_SnQ.png
Intermediate & Advanced SEO | | mdmoz0 -
Transferring Domain and redirecting old site to new site and Having Issues - Please help
I have just completed a site redesign under a different domain and new wordpress woo commerce platform. The typical protocol is to just submit all the redirects via the .htaccess file on the current site and thereby tell google the new home of all your current pages on the new site so you maintain your link juice. This problem is my current site is hosted with network solutions and they do not allow access to the .htaccess file and there is no way to redirect the pages they say other than a script they can employ to push all pages of the old site to the new home page of the new site. This is of course bad for seo so not a solution. They did mention they could also write a script for the home page to redirect just it to the new home page then place a script of every individual page redirecting each of those. Does this sound like something plausible? Noone at network solutions has really been able to give me a straight answer. That being said i have discussed with a few developers and they mentioned a workaround process to avoid the above: “The only thing I can think of is.. point both domains (www.islesurfboards.com & www.islesurfandsup.com) to the new store, and 301 there? If you kept WooCommerce, Wordpress has plugins to 301 pages. So maybe use A record or CName for the old URL to the new URL/IP, then use htaccess to redirect the old domain to the new domain, then when that comes through to the new store, setup 301's there for pages? Example ... http://www.islesurfboards.com points to http://www.islesurfandsup.com ... then when the site sees http://www.islesurfboards.com, htaccess 301's to http://www.islesurfandsup.com.. then wordpress uses 301 plugin for the pages? Not 100% sure if this is the best way... but might work." Can anyone confirm this process will work or suggest anything else to redirect my current site on network solutions to my new site withe new domain and maintain the redirects and seo power. My domain www.islesurfboards.com has been around for 10 years so dont just want to flush the link juice down the toilet and want to redirect everything correctly.
Intermediate & Advanced SEO | | isle_surf0 -
Experience of moving to a new domain
Hi all just wondering if anyone has ever had any experience / tips / advice. moving from domain name a to b is well published all over the web and the practice is often discussed on here. but my question is has anyone ever done moving the domain from a to b and then after x time move back to domain a. i can't find any examples, notes anywhere on Google. thanks in advance
Intermediate & Advanced SEO | | Andy-Halliday0 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
Does 301 redirect to a new domain removes penguin penality
Hi, One of my client has shady link profile and has hit by penguin update. I have confirmed the penalty using Google hack. Now, seeing his link profile, most of his links comes from blog comments which are from unmoderated blogs, and there is no way, we cant remove those comments. But without removing them, we cant get rid of the Google's penguin penality. So, i am planning on 301 redirecting to a new domain. But my question is, will the penality transfers, if i 301 to a new domain? What iff, if someone buys an old domain hit by a penguin update? Please clarify me, or if there are any alternatives to get rid of penguin update, please help me.
Intermediate & Advanced SEO | | Indexxess0 -
Cross Sub Domain Canonical Links
I currently have 1 website, but am planning on dividing it into sub-domains specific to geographic locations such as xxx.co.uk, xxx.it, xxx.es, etc... We are working on creating original content for the sub-sites, however upon launch many will be duplicate pages. Is there a problem with cross sub-domain canonical links? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Is it better to link to the root domain or to the language home page?
Hi guys! When dealing with linkbuilding for a multi language page such as www.inmonova.com is it better to get external links pointing at inmonova.com or is it better to point: English links to inmonova.com/en Spanish links to inmonova.com/es German links to inmonova.com/de What is your opinion?
Intermediate & Advanced SEO | | inmonova0