Question About Site Redesign and Nav / Page Structure
-
Hey guys, i am currently redesigning our company's site, and have come across some things that I'm not quite sure of.
We used to have individual service pages in our main navigation (design, video, marketing) before the redesign. In this new design, i had the idea of making just one "services" or "capabilities" page, where these three services would each be outlined, and each service would have a list of links to more specific landing pages. Obviously, breaking it up correctly with HTML5 using the
andtags.
What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now).
Any help would be greatly appreciated, and let me know if i need to elaborate more.
Thanks in advance!
-
That's even more useful. Thanks for both the great resources.
-
Whoops... I said... "getclicky.com" but meant "crazyegg.com".
Crazyegg specializes in heat maps.
GetClicky is an anyalytics site. (They just launched heatmaps but for now crazyegg's heat maps are much better in my opinion.)
I use both of these services every day.
-
Yeah, penalized may have been bad word choice. I basically meant, which do you guys think would perform better.
And thanks a lot, i've never seen getclicky.com, that's actually some pretty useful stuff.
I've just seen a bunch of smaller multimedia company's like ours just having one services or capabilities page, and wondering if they knew something i didn't!
-
What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now).
I don't think that you will be penalized.
If I was considering this for my site I would list all three (design, video, marketing) in the navigation as that would display all of these services for all visitors to see. I would not take the chance of someone looking for video not seeing it because the link is missing.
So, until I had so many services that it is difficult to list them all visibly, I would include them in the main navigation.
This is probably something that is easy to test with a program like getclicky.com. Toss the site up with the services listed and see how many people click it. Then toss it up with a single services link and see what happens.
I am willing to bet that lots more people look at your services if you have all of them listed in the nav.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which links to map across in site redesign
Hi there, I'm currently doing a fairly major website redesign for a client. They are moving to my hosting so I am creating the site on my cloud account and have edited my host files to work on it. The site structure will stay largely the same as it is quite a straightforward services site. However I'm moving them onto Wordpress from a different set up and I'm not sure how many of the links that they have, that aren't straight forward pages, I need to create redirects for. I have used Screaming Frog to get a list of all their URLs, of which there are 82. However alongside text/ html links I have: image/jpeg text/css
Web Design | | Frog-Marketing
application/javascript Do I need to create redirects for all of these link types? Or just any of the pages I'm not using? Many thanks, Sarah.0 -
Anybody with a business site using Webflow CMS or another non-WordPress CMS/ sitebuilder?
If you have built your business site using Webflow CMS, kindly share your insights on how good their CMS is for SEO and how easy it is to rank a site. If you are not familiar with Webflow but have had a positive experience with another non-WordPress CMS/ sitebuilder, kindly share your opinions.
Web Design | | Blu_Ocean99.0 -
ECWID Ecommerce Sites. No Custom URLS?
Is there any way possible to be able to name product urls in website that use ECWID for their ecommerce? They have long and "dirty" urls. For example this running boards site: http://www.runningboards4less.com/general-motors#!/~/product/category=6593890&id=28043027 Isn't this hurting the overall SEO of the site? Especially product pages?
Web Design | | Atlanta-SMO0 -
We believe we accomplished an SEO Parallax site with a nice balance. Can the MOZ community critique this site from an SEO perspective?
Our goal was to accomplish a site that has parallax scrolling and great onsite optimization. We noticed that most Awwward winning sites www.awwwards.com have great parallax scrolling but no SEO. Can the MOZ community critique this site from an SEO perspective? (Note this site was optimized for Chrome or Firefox. If you are using IE, you will be redirected to the old site.) www.posicionamientowebenbuscadores.com Note the site is in BETA still. It has the following technologies CSS3 HTML5 REsponsive Wordpress Parallax Scrolling Onsite Optimization (SEO) No mobile (ran out of funds...)
Web Design | | Carla_Dawson0 -
New site - same host domain?
Building a new site for my business (different URL) For SEO purposes...Is it ok to host the site on the same account as my existing site (GoDaddy) or should I purchase a seperate hosting account? Thanks
Web Design | | Tustep0 -
Question for a developer out there...
I have a random question form someone who is a developer. I"m not sure if this is the right place to post this question, but figured it was worth a shot. I have the Yoast SEO plug in installed, and it this plug in is duplicating some of the functions of my theme and as a result I have some duplicate html and meta data in my source code. From what I can tell it looks like both my theme and and the YOAST plug in are duplicating meta description, canonical url, and maybe a few other things that I can't really understand. I was wondering if anyone knew of what the best way to fix something like this, and if these issues are having any negative effects on my site / SEO? Thanks so much.
Web Design | | NoahsDad0 -
Too Many On-Page Links for my Blog
Hi, I have created a SEO Moz campaign for my travel blog www.EspaceVoyage.net. The Crawl diagnostics tool raised a warning saying that for few pages I have a 'Too many on-page links'. All the problematic pages are of the following style: http://www.espacevoyage.net/2008/08/01/ http://www.espacevoyage.net/2008/08/02/ http://www.espacevoyage.net/2008/08/06/ .... I am not sure what I should do with that ... Since I continue to publish articles on that blog I imagine that that problem will keep growing and growing ... What should I do with that? Thanks P.S. That blog uses Wordpress CMS. Nancy
Web Design | | EnigmaSolution0 -
Effect of Off-Site Images
I'm getting to start work with a new client, and I've run across something I've never had to deal with before, off-site images. The site I'll be working on is for an appliance retailer, both online and physical. The way they've had their site built (not something I was part of) a third party company maintains the product inventory side of things. They're sourcing from about 35 different manufacturers, and this third party has direct access to the product information streams. They push the weekly updated information to my clients site. What this means, though, is that the product images don't live on the client's site. They're hotlinked from the third party's inventory doohickey. I've never seen something quite like this before. Has anyone else? Any ideas as to what problems I may face when it comes to on-site SEO?
Web Design | | MRCSearch0