Publishing testimonials on your site that are from your Google + (or other review sites page)
-
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible.
(I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
-
Hi Sam!
It might be helpful to start with a little clarification here - in Local SEO, the term 'testimonials' tends to indicate direct-to-business owner content while the term 'reviews' typically indicates content that exists on a third party platform. In researching this topic, it would likely be better to search for 'reviews' rather than 'testimonials' as you are talking about third party reviews.
Mike Blumenthal wrote a great little post about this earlier this year:
http://blumenthals.com/blog/2014/04/24/using-google-reviews-on-your-website/
Hope it helps!
-
I would agree with everyone here that duplicate content isn't really an issue here. And it's really not the concern it once was. I personally would take a screen shot though, just to show where the original is for your audience. I also heard somewhere that you can't republish Yelp testimonials elsewhere, or maybe it was Google+, and have them still featured on the original source. So you may want to double check the rules around testimonials for those two sites.
-
If you're really worried about content duplication, I would do as you suggest, placing them as an image. Personally, I wouldn't lose sleep at night if I copied and pasted some reviews from my G+ Local.
(Former?) Google employee, Matt Cutts once posted a video claiming that duplicate content won't hurt you unless it's spammy. https://www.youtube.com/watch?v=Vi-wkEeOKxM&feature=youtu.be
If you're still on the fence, what I would also suggest is to try asking the same question at Google's Webmaster Central Help Forum. I think you'd get a fairly definitive answer possibly from a Google employee like John Mueller.
-
Differently from (as an example) facebook, google + API doesn't provide a mean of extracting customer reviews. So programmatically you can't, given you rule out scraping them.
Manually you can do whatever you want.
As for content duplication, is a risk, but there's no such thing as content duplication penalization, when facing duplicate content google just make a choice, indexing one or another.
And to have google consider your content duplicate, you really need to copy everything, and have you page share the vast majority of the html with another page.
-
Having a testimonials page on your website is a great idea. It shows the clients going to your website that you are a good provider. I would think you could just place "Review from Google+" or "Review from Yelp" at the bottom of a comment.
Here is our testimonial page: http://www.essentialpest.com/testimonials/
We don't place reviews from other websites. The testimonials we have posted came from emails, letters, etc. - However, I would think that if you linked the word "Google+" from "Review from Google+" with a link to that review, it would just be proof that review does exist.
This may be useful to you. http://moz.com/blog/getting-reviews-the-right-way-for-local-businesses
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In 2 days, a loss of 20 reviews
Hi Mozers, I have a cosmetic dentist client, in Belgium, who had 95 reviews. And in 2 days, he lost 20 good reviews (10 reviews per day), from real customers. The problem is that his rating went down drastically because they were only 5 star reviews. Yesterday he got a 5 star review from a real customer and this morning he disappeared. Have you ever experienced such a scenario? What could be the cause? Thank you in advance for your help. Kind regards,
Reviews and Ratings | | JonathanLeplang
Jonathan0 -
3rd Party Reviews - Schema Implementation
Hi, Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me: 1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review. 2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews". Below are the URLs which contains TripAdvisor rating & reviews after big image: https://goo.gl/DLpDXE https://goo.gl/EHVG7o https://goo.gl/ok6cYp Please let me know if you have any questions. Thanks, Satla
Reviews and Ratings | | TrulyTravel0 -
How many Google reviews can I collect at once?
I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?
Reviews and Ratings | | GabeGibitz0 -
Snap Pack & Yelp/Angie's list Page authority
Hey gang, First off thank you for any advice. I know we are all busy trying to make our money so I really appreciate everyone who chimes in. Links to studies and articles are also much appreciated. So. I am by no mean an SEO expert, I prefer to dabble in outreach and authentic link building campaigns. So you can imagine my frustration when I pull off a successful campaign, get about 4 or 5 great real links, raise in organic, but don't budge on the maps. I have noticed something. 1. My competition's yelp page has a couple more reviews than me (btw it's a locksmith site, I know it's a rather spammy industry, I don't do black hat...) BUT their yelp Page Authority is like 46! Same thing with their angies list, BBB, etc etc. MINE IS 1 across the board. Now I know the internet is changing. There is usually no reason for a locksmith site to have a viral blog. Google is looking toward more Citation based authority for local ranking factors. (Or at least that's what they say, I feel like their algorithm is not yet advanced enough to catch all the spammers.) So I am going to have an ethics meeting with my company and make sure we are alwyas treating our customers fabulously as well as sometimes intentionally asking for a review, not just on google, but across all of our web 2.0 platforms. BUT How do I get MY page authority on these directories higher? By back linking to them? DO you guys think these companies actually had campaigns to get links to these directories? Did they just PBN em'? Am I stuck in 2013!? Much love guys.
Reviews and Ratings | | Meier0 -
Google's knowledge graph carousel
Hi all, my business is on Google's knowledge graph carousel but it hasn't sourced any of the images I've provided. I've set up a G+ & YouTube account. I've added images to our wiki page and added photos to Google for our business, but to no avail. Any ideas? Cheers all.
Reviews and Ratings | | SwanseaMedicine0 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
How to display reviews from review sites on your own website?
Is there a good way to display reviews that people have left on sites like Yelp, City Search, Google, etc on your own website without triggering duplicate content issues? It's hard to get reviews, so I'd like to make the most out of the ones that I get.
Reviews and Ratings | | atstickel0