How many keywords should each of my pages realistically be targeting?

[CFCU]

Hi All,

I run a small bank's website and we're currently in the process of organising a site rebuild.  Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting.

For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only.

Can anybody point me in the right direction (or have some google confirmed resource they can quote me)

Cheers as always

Dave

[Andy.Drinkwater]

Personal preference Dave. Like you, I prefer the first.

-Andy

[Alick300]

Hi,

I'm not Andy but answer is you can use either of them both are absolutely fine. There is no disadvantage from an SEO perspective.

Thanks

[CFCU]

Hi Andy,

Would you structure the page titles like:

New Car Loan | Brand Name

or

New Car Loan - Brand Name

Personally I like the first , but just want to make sure there's no disadvantage from an SEO perspective.

Cheers Mate

[CFCU]

Thanks for the feedback gents.. appreciated

[Andy.Drinkwater]

Hi Dave,

The way to do this is by targeting one primary phrase per page. The reason you do this is so you don't fall into the trap of duplication / cannibalisation, which will end up causing you issues. You don't want to end up competing with your own pages.

The way you do this is:

• Page Title - Primary phrase / keyword and Brand
• Page Content - Backing up what the page title says

This doesn't then mean you go in and spam the page, but rather add in content that supports what you want to say. Don't worry too much about getting the keyword into the page as much as possible, but you can use a range of synonyms and LSI keywords to further increase the page diversity. The more descriptive you can be, the better - but no keyword stuffing.

There is no minimum number of words you should focus on, but try and make sure you focus on page usability. If it is too long, you will bore people. Focus on big messages that will cause a thought / call to action and if you do have a lot of content, break it up into bite-size chunks that are easy to digest.

And most importantly, write for your visitors, never the search engines.

-Andy

[Alick300]

Hi David,

There is no guideline from Google on this, I would like to quote Rand here from his very old blog post but it is still very relevant.

He says "There's no hard and fast answer. The number can be as low as 1 and as high as 15 (maybe 20). You can target As many as makes sense for a visitor, a potential buyer, and those who will link."

I would like to suggest you to use for at least 2000-words when targeting competitive keywords and various long tail keywords.

To know how you can perfectly optimize your webpage check below articles .

https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

http://backlinko.com/on-page-seo

Hope this helps.

Thanks