How many keywords should each of my pages realistically be targeting?
-
Hi All,
I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting.
For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only.
Can anybody point me in the right direction (or have some google confirmed resource they can quote me)
Cheers as always
Dave
-
Personal preference Dave. Like you, I prefer the first.
-Andy
-
Hi,
I'm not Andy but answer is you can use either of them both are absolutely fine. There is no disadvantage from an SEO perspective.
Thanks
-
Hi Andy,
Would you structure the page titles like:
New Car Loan | Brand Name
or
New Car Loan - Brand Name
Personally I like the first , but just want to make sure there's no disadvantage from an SEO perspective.
Cheers Mate
-
Thanks for the feedback gents.. appreciated
-
Hi Dave,
The way to do this is by targeting one primary phrase per page. The reason you do this is so you don't fall into the trap of duplication / cannibalisation, which will end up causing you issues. You don't want to end up competing with your own pages.
The way you do this is:
- Page Title - Primary phrase / keyword and Brand
- Page Content - Backing up what the page title says
This doesn't then mean you go in and spam the page, but rather add in content that supports what you want to say. Don't worry too much about getting the keyword into the page as much as possible, but you can use a range of synonyms and LSI keywords to further increase the page diversity. The more descriptive you can be, the better - but no keyword stuffing.
There is no minimum number of words you should focus on, but try and make sure you focus on page usability. If it is too long, you will bore people. Focus on big messages that will cause a thought / call to action and if you do have a lot of content, break it up into bite-size chunks that are easy to digest.
And most importantly, write for your visitors, never the search engines.
-Andy
-
Hi David,
There is no guideline from Google on this, I would like to quote Rand here from his very old blog post but it is still very relevant.
He says "There's no hard and fast answer. The number can be as low as 1 and as high as 15 (maybe 20). You can target As many as makes sense for a visitor, a potential buyer, and those who will link."
I would like to suggest you to use for at least 2000-words when targeting competitive keywords and various long tail keywords.
To know how you can perfectly optimize your webpage check below articles .
https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
http://backlinko.com/on-page-seo
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Why Keyword is not ranking
I have blog website - http://uncutweb.com/ My website ranked for keywords - What Color Shoes To Wear With Gold Dress, Keywords is having Moz Difficulty Score: 35% with A grade moz On page Score. But why my website is not ranked for What Color Shoes To Wear With Purple Bridesmaid Dress or **What Color Shoes To Wear With Coral Dress???**They have less difficulty score and having A grade.
Intermediate & Advanced SEO | | ross254sidney0 -
2 pages lost page rank and not showing any backlinks in google
Hi we have a business/service related website, 2 of our main pages lost their page rank from 3 to 0 and are not showing any backlinks in google. What could be the possible reason. Please guide me.
Intermediate & Advanced SEO | | Tech_Ahead0 -
Image Alt tags--always include the targeted keyword?
Question for all the SEO's out there. Do you always include your target keyword in the image alt tag? For example, if you had an article on osteoarthritis, and you included a photo of an old man, would you put "old man on a bench" or "old man suffering from osteoarthritis" -- even though you have no idea if the old man suffers from osteoarthritis?
Intermediate & Advanced SEO | | nicole.healthline0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
How to increase the page rank for keyword for entire site
sorry for my bad english is there any way to increase the ranking for a keyword for the entire site .i know that seo is done per page basis .my site contains 1000ds of posts and i cant get back links for each and every post .so i picked 4 keywords which are mostly used while searching my products , is there any method i can increase my ranking for those keywords like increasing domain authority EXAMPLE :like if i want to increase my ranking for "buy laptop" .if any user searches In google with buy laptop i want my site or any of related pages that match the user search query must show up in front
Intermediate & Advanced SEO | | prakash.moturu0 -
Page URL Issue
Hey Friend, I am having sort of a problem. I currently have a subpage with the url of: /musclecars/ I also have a subpage at /muscle-cars/muscle-car-restoration.html Obviously my main url is not listed here. My problem is I am trying to rank for the term Muscle Cars but the first URL does not have the keywords seperated so I rank no where. If I type MuscleCars into google I rank though (but nobody types the keyword in like that). So my question is can I create muscle-cars.mydomainname.com and rank well with that? Or is it better to just use mydomainname.com/muscle-cars/ even though that second term I am ranking for already has that in its url?
Intermediate & Advanced SEO | | shandaman0