Does Domain Authority Consider Social Signals?
-
I was curious if Domain Authority considers social signals.
"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."
Is Social included in the etc? I know you have some social data displayed in the results.
-
Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky.
We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is.
This would serve as a snapshot of SEO performance and not an in-depth analysis.
We broke our snapshot analysis into 4 parts:
- Website Influence - How influential does a website appear (links, social etc -This is where DA comes in)
- Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate)
- Brand Recognition - Is there a search demand for the brand.
- Search Visibility - Is Google rewarding the website with search visibility?
We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.
-
Hi there!
While I'm not really able to give out the entire recipe for DA, it's my understanding that social signals are not a factor in this metric. Since social signals are not "link metrics", I think it's safe to say that they are not in the DA algorithm based on the blurb that was quoted above :).
-
I agree.
Still waiting to hear someone at Moz
-
I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
1. Number of people that like your brand on Facebook
2. Number of Facebook shares
3. Number of Twitter followers
4. Number of tweets mentioning your brand name or including a link to your website
5. Number of people that “have you in their circles” (Google+)Indirect impact comes from:
1. Increased inbound links and citations due to improved online visibility/brand awareness
2. Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
3. Decreased bounce rate, higher time on site, and more repeat visitors to your websiteA brand's social media "voice" defines its image and distinguishes it from a distant entity to a hip, trendy, brand.
Conclusion:- when people share your content across social media it means they like the article which was helpful to them. This means your site should be considered authority. Google exactly consider that.
-
Hey,
As per my understandings, Domain authority doesn't calculate social signal. DA is something that completely related to "Links" and only "Links".
For Social Signals, you can see OSE that displays the amount of likes, tweets or +1s a URL received.
Let's wait for the Support staff's response
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After how long Moz show the matrices of a new domain
I want to know the Matrices of this site " Clash of lights ". Its a new domain how can i find its matrices like DA PA etc in Moz. Please guide me through it.
Link Explorer | | Muhammadahamd0 -
MOZ doesn't work for .dating and .chat domain extensions
I have been a MOZ subscriber for a few years now. I don't think MOZ works for .dating and .chat domain extensions. I have 2 sites that have authority 1 despite back links. Here are the details: https://oooo.dating > DA = 1 https://talk.chat > DA = 1 oooo has 221 links (Google search console) talk has 1317 links (Google search console) May be a MOZ staff member can look into this. If you are customer and use some of the newer domain extensions please share your details if you have the same problem.
Link Explorer | | dmcubed1 -
Domain Authority
This latest report from MOz shows our DA dropping 2 points. I do not see anything that would have caused that? I saw on June 21st Moz wasn't reporting DA is this a Moz issue or should I dig deeper into my website?
Link Explorer | | DaveMiddleton0 -
Social Metric SERP
Hello! When I'm looking at a SERP analysis for a keyword, I'm able to see the social metric, showing the amount of social shares - Would this include social shares in general for posts from that domain or is it just the specific URL? Thank You
Link Explorer | | wearehappymedia0 -
Moz cannot crawl domain. Also OSE does not work properly on this specific domain?
Hi all, Moz cannot crawl the domein http://www.hoesjescases.nl.
Link Explorer | | Guapa_zwolle
When I open the crawl report I only see one line: <colgroup><col width="229"><col width="287"><col width="420"><col width="370"><col width="141"></colgroup>
| URL | Time Crawled | Title Tag | Meta Description | HTTP Status Code |
| http://www.hoesjescases.nl | 2015-10-05T12:20:48Z | 404 : Received 404 (Not Found) error response for page. | Error attempting to request page; see title for details. | 404 | Also when running OSE on this domain, Moz only can find 4 root domains while Majestic can find 91 domains. Google seems not to have any problems. What can be the problem for MOZ? Greetings!0 -
Do other sites linking to my page with a low domain authority affect my rankings?
Hello, my page authority 30, I see other page with an authority of 21 for example linking to us. Is this good or bad, does this affect our ranking? A lot of these don't have anchor text, I'm guessing we should reach out to these webmaster to include anchor text with the keywords we want to drive traffic to this page or make as descriptive as possible? Thanks! Laura
Link Explorer | | lauramrobinson320 -
Open Site Explorer metrics report says we have 9 linking root domains, but way more than 7 are listen. What gives?
When I run a report on my website in OSE (SelectAccount" metrics tells me we have 7 "established" root domains and 9 total links. But the detailed report below has many dozens of links. What is metrics telling me?
Link Explorer | | SelectAccount0 -
Which is more valuable domain authority or page authority?
Which is more valuable when looking at Open Site Explorer, domain authority or page authority?
Link Explorer | | vkpolar1