B2b services site, deep long tail services or flat and broad
-
Hi all,
i have a small internet agency with services in several area's.
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath.like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on.domain.com/product
domain.com/product/service1
domain.com/product/service2domain.com/product2
domain.com/product2/service1
domain.com/product2/service2But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.But is it smarter to make just a few big pages with the services more bundled.
Or really long tail.Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages.Currently my complete website is around 35 pages.
-
If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento.
To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.
-
Maybe to clarify a few things. For example
i have a service
Webshop developmentbut i also want to target on
Magento webshop development
Responsive webshop development
Custom webshop developmentSo yeah they are very similar, but all have a very specific end-goal.
When i have those words on h2, h3 element on the site with around 200 words about it beneath that i notice that im not ranking nearly enough then when creating all separate pages.But im afraid i will go overboard, of course the user still needs to find it value-able
-
Hi.
But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.Is it truly gonna be unique? Or unique will mean has words' order is changed and city names gonna be different? It's all about user experience nowadays, my friend. Everything has to make sense.
Here is a whiteboard friday you can refer to: https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday
Basically, don't create extra pages just for extra pages. If every page has something unique to offer - go ahead. Also think about if those "unique services" are actually main services. If you have some kinda product which brings 0.5% of your revenue and is supportive service, then why even waste time on trying to rank for it and dilute the "theme" of the website.
Hope this helps.
-
Hello,
I think in this instance you will have to do a ROI investigation into your site and determine whether ranking for your long-tail keywords will generate the same kinds of conversions and income that ranking generally will.
For example, you obviously know long-tails are easier to rank for while generals have more potential traffic. If you can rank for your big keywords, you stand to bring more people to your site. That being said, are they equally likely to convert?
The big factor here is to determine what keywords suggest the greatest customer interest in purchase, and using those as your targeted keywords. If you can bring in big numbers of highly-targeted customers, that is ideal, but chances are that isn't the case. Given these are b2b services, you are probably less concerned with rankings and more concerned with marketing to clients through other means, so general keywords might be the way to go (unless your clients are very niche-specific).
I would try to find the happy middle-zone of numbers and high-payment potential.
Best of luck moving forward!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Renaming web pages vs new web site
I am struggling with renaming a lot of my web pages because I used short form acronyms vs long form keyword page names and now my pages aren't ranking where they should be and used to be. I am weighing a whole new web site or just a massive update with new page names. I also have an old domain that 301's to the new url but the old one outranks the new one. If you search google for cheap tubes the first domain you see is www.cheaptubesinc.com (the 301'd version) when the real url is www.cheaptubes.com. I know I am getting a duplicate content penalty and when moz crawls my site they see 2X the page that I really have. I tried fixing this with canonical tags but it only helped 5 pages according the moz crawls since doing them. Since last July 4th my business has been declining and I know there was an SEO algorithm update last July 4th. I think either method of renaming the web pages with better SEO for instance cheaptubes.com/single-wall-carbon-nanotubes.htm vs cheaptubes.com/swnts.htm as it is currently. In either case, it is still an HTML 2 website done on frontpage and the question I keep asking myself is if I should just scrap the whole site and start over with a more modern format. Should I try to get a new site together with good SEO and publish it quickly vs rename and 301 a bunch of pages? What about the old site? Do I need to track the old page names and 301 them to the new ones? Any help is appreciates Mike
Content Development | | cheaptubes0 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
Is it possible to have news from two sites going into one wordpress site
Hi, i would like to know if it is possible to write original content on news on one site and then have it appear on two other sites as an introduction. I am using wordpress so i am very knew to it as i normally use joomla. I am looking for a rss feed that will show the image and allow the intro articles to appear in a category of its own, for example, other news any help would be great
Content Development | | ClaireH-1848860 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
How to free articles sites work when they offer duplictae articles
Hi, i am trying to work out how these free article sites work. They allow people to put on their articles on their sites but these articles are on loads of different sites which means they are all duplicate content. I am finding it hard how google puts up with this and how the sites still continue to rank high in google when all their site is duplicate content. Can anyone please explain this to me.
Content Development | | ClaireH-1848860 -
How can i get this map on my site
hi. i have just seen a great map that i would love to have on my joomla website here it is http://www.holidaywatchdog.com/42894-Kolymbia-Holiday_Village_Rhodes-Holiday-Review.html it is the map on the side where it shows where the hotel is, on the right hand side, can anyone tell me how i can get this on my site and pop up on my site without the person leaving my site please many thanks
Content Development | | ClaireH-1848860 -
How to best implement "metered model" on a site
Hi, I'm scratching my head over how to best implement the "metered model" on a site without users being able to game it all too easily. Has anybody in this QA forums implemented one before and is willing to share his/her best practises and findings? Currently I think raising the bar to force everybody to login is a bad idea + we would still need to open the site for google and other engines and can be tricked that way. Also this might lead to some penalty (cloaking)? Using cookies might not be enought as I think almost every Internet user these days knows that this might be the #1 place to look and they are deleted in a second. Counting based on a users IP-adress is also a bit critical as this is not accurate enough. Should we just use cookies and hope for the best?
Content Development | | jmueller0 -
Posting youtube videos on your site-use irframe or "old embed code"
If you choose "embed" now, youtube gives you the choice of using an iframe: <iframe width="430" height="352" src="http://www.youtube.com/embed/0-nKXALtHWs?rel=0" frameborder="0" allowfullscreen=""></iframe> or, the old embed code: <object width="430" height="352"><param name="movie" value="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="430" height="352" allowscriptaccess="always" allowfullscreen="true"></object> Is either better when it comes to seo?
Content Development | | MarieHaynes0