B2b services site, deep long tail services or flat and broad
-
Hi all,
i have a small internet agency with services in several area's.
Currently i structud my services in 2 different area's.
General services and specialized products with services underneath.like so:
domain.com/services
domain.com/services/service1
domain.com/services/service2
and so on.domain.com/product
domain.com/product/service1
domain.com/product/service2domain.com/product2
domain.com/product2/service1
domain.com/product2/service2But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.But is it smarter to make just a few big pages with the services more bundled.
Or really long tail.Now i have around 15 services pages.
when i make it a lot deeper im talking about 40 pages.Currently my complete website is around 35 pages.
-
If you create those pages individually then to me it would seem that magento is not responsive or custom and responsive is not custom or magento.
To me it clearly seems that it's just sections of one page and that's how i'd recommend to do it.
-
Maybe to clarify a few things. For example
i have a service
Webshop developmentbut i also want to target on
Magento webshop development
Responsive webshop development
Custom webshop developmentSo yeah they are very similar, but all have a very specific end-goal.
When i have those words on h2, h3 element on the site with around 200 words about it beneath that i notice that im not ranking nearly enough then when creating all separate pages.But im afraid i will go overboard, of course the user still needs to find it value-able
-
Hi.
But now im thinking of create loads of different services i provide,
there are some overlapping content of course, but all services are still individual.
But i can write a lot of unique content about all the services.Is it truly gonna be unique? Or unique will mean has words' order is changed and city names gonna be different? It's all about user experience nowadays, my friend. Everything has to make sense.
Here is a whiteboard friday you can refer to: https://moz.com/blog/pinpoint-vs-floodlight-content-and-keyword-research-strategies-whiteboard-friday
Basically, don't create extra pages just for extra pages. If every page has something unique to offer - go ahead. Also think about if those "unique services" are actually main services. If you have some kinda product which brings 0.5% of your revenue and is supportive service, then why even waste time on trying to rank for it and dilute the "theme" of the website.
Hope this helps.
-
Hello,
I think in this instance you will have to do a ROI investigation into your site and determine whether ranking for your long-tail keywords will generate the same kinds of conversions and income that ranking generally will.
For example, you obviously know long-tails are easier to rank for while generals have more potential traffic. If you can rank for your big keywords, you stand to bring more people to your site. That being said, are they equally likely to convert?
The big factor here is to determine what keywords suggest the greatest customer interest in purchase, and using those as your targeted keywords. If you can bring in big numbers of highly-targeted customers, that is ideal, but chances are that isn't the case. Given these are b2b services, you are probably less concerned with rankings and more concerned with marketing to clients through other means, so general keywords might be the way to go (unless your clients are very niche-specific).
I would try to find the happy middle-zone of numbers and high-payment potential.
Best of luck moving forward!
Rob
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tactic to fix thousands of product descriptions on an eCommerce site?
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me: I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control. Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete. Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma. Thanks in advance! Hanna
Content Development | | whiteonlySEO0 -
Breaking a Big Website into Multiple Unrelated Sites
I have a big cluttered website that I want to simplify. There is content for patients, researchers, therapists who are looking for grants, etc.. Would it be a bad ideas to turn these into 3 or more, completely different sites with each focused on their specific demographic? Or should I just figure out how to organize the one site better? Thanks for your help!!!
Content Development | | bosleypalmer0 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
Is it possible to have news from two sites going into one wordpress site
Hi, i would like to know if it is possible to write original content on news on one site and then have it appear on two other sites as an introduction. I am using wordpress so i am very knew to it as i normally use joomla. I am looking for a rss feed that will show the image and allow the intro articles to appear in a category of its own, for example, other news any help would be great
Content Development | | ClaireH-1848860 -
Will our two retail sites get hit with duplicate content?
Our retail site just rolled out a second online store. The URL is new and it is showing some of the same products from the same vendors (probably about 40% of the fist store is in the second store). Down the road, we will remove the products from the first site, however, we are keeping it for now. The products show up on both sites, with the same images, and the same descriptions and almost the same URL query string. Are we going to get hit with any penalties due to duplicate content?
Content Development | | klmarketing0 -
Blog and Website = 2 different URL's - Is it WORTH to merge content on to one site
Good day Mozzers! A friend of mine recently asked for my help in regards to online marketing. While getting familiar with his online presence, I realized that he has a blog hosted under a completely different URL Main Site = http://pardons.org/ (page rank 4)
Content Development | | vip4service
Blog = http://pardons.wordpress.com/ (page rank 3) What I am battling with is whether or not he should take all of the blog content he has, and merge it on to his main site. It has over 280+ blog posts spanning over a few years, so there is A LOT of content that could benefit his main site. However is it worth it, or should he continue to run everything as 2 different sites? Also, of you suggest moving the content over, what would be the best way to do it in your opinion? He currently has links on his blog TO his main site, so there is a little bit of link juice there, but with a average of 300 views a day, he only get about 10 clicks to his main site from the blog. Thanks a ton for your help!0 -
Can free article sites damage my reputation
Hi i have been submitting a lot of fresh articles on free article sites and they have been picked up which is good but my problem is, i am finding loads of these sites who have picked up my article using some sort of article rewrite programme and my articles look like they have now been written by a two year old. I want to know if this is going to spoil my reputation and i would like to know why people use these programmes when they do not even make sense.
Content Development | | ClaireH-1848860 -
Free RSS hosting service?
I have a list of URLs of articles I have written and posted in many different article databases. But many of the URLs are not indexed by Google. How can I get them indexed? I was thinking of putting them into an RSS feed and then pinging that feed. Good idea or bad? If a good idea, can anyone recommend a free RSS hosting site? Thanks.
Content Development | | scanlin0