Google Analytics goals by source report?
-
Hello everybody.
Is there way in Google analytics to create report on what goals have been completed per each source?
Example:
Lets say I have 3 goals: Subscription, Purchase, Quote.
How can I get report, saying something like this:
google / organic - Subscription - 5 conversions
Purchase - 3 conversions
Quote - 10 conversionsand so on.
P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed.
Thanks
-
again, per Garfield's answer, you're trying to map things that can't be mapped because they likely do not share a primary key. but if I am wrong on this, I'd like to know because it would open some other options for reporting.
-
Anybody knows if what i'm asking is possible to do with GA API?
-
Thanks for reply.
Yeah, that's the way I'm going to do if can't find any better solution.
-
I think the issue is you're expecting to be able to drill down from source/medium (dimension) into different goal completions, which are metrics, not dimensions. You can only drill down from dimension to dimension. https://support.google.com/analytics/answer/1033861?hl=en
The closest solution to your problem would have to come from a custom report, where you have each conversion as its own metric column paired with source/medium as your primary dimension. http://imgur.com/Dzwvaec
Once you have a custom report, you can basically just share a template link and it should be relatively easy to move it from client to client at that point. Mildly tedious but better than building dashboards imo.
-
I thought of this way - but figured there should be easier (less bulkier) way to do this. Well, I guess if nobody else has any suggestions, I'll do that.
-
Yep, that makes sense.
In that case I would create a dashboard to show a report of goal completion by source for all of the goals the site has.
Go to dashboards > new dashboard - and then add a new widget.
Select the table option. For your "Display the following columns:" select:
Source/Medium for the dimension
For the first metric, type in "goal" in the search bar, it will then list all of the GA goals in the account and the different options you can show. For the first metric column I like to use "Goal X Completions". And for the second column I like to use "Goal X Conversion Rate"
Save the widget and you should now see each goals conversions and conversion rate by source/medium (you can change that to just source or medium if you prefer).
Duplicate the widget and change the goal metrics to each goal that you'd like to track.
At the end you should have a dashboard that shows you all of the goals by channel in one view and click. A bit of work to set up, but definitely the quickest way to check back in later.
Hope that helps.
-
Hi. Thanks for reply.
No, it's not. The problem is that i have 20+ clients, each of them have 3-5 goals, so, I would like to send them a report of goals by source. Also, for our own website we have 18 goals - switching the way you suggest (and that's the way I am doing) is very time consuming and somewhat difficult to see the whole picture.
Hope this makes sense.
-
Hi Dmitrii
Would the standard Acquisition > All Traffic > Channels report in GA be able to satisfy your request?
If you go to that view, the last three columns look at goal completions:
http://i.imgur.com/a24wCyM.png
You can filter this column by all goals or individual goals.
That way you can compare goal conversions by channel quite quickly, but also if you click into the channel itself, you can select the goal in that drop-down menu to get the number of conversions.
You'd also be able to set this up in a dashboard.
Would that do the trick?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UTM source errors in google search console
Dear Friends, I need help with UTM source and UTM medium errors. There are 300 such errors on my site which is affecting the site i think, The URL appended at the end is utm_source=rss&utm_medium=rss&utm_campaign= How do i resolve this? Please help me with it.Thanks ccEpFDn.png ccEpFDn.png
Reporting & Analytics | | marketing910 -
Does applying filters in Google Analytics affect Moz Data?
Hello, I'm dealing with spam in google analytics, applying filters (and using segments for historical data) Does applying a filter in GA affect Moz data, future or historical? Is there a way of doing this? Thank you!
Reporting & Analytics | | wearehappymedia0 -
How long does Google Analytics credit a source?
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
Reporting & Analytics | | bearpaw1 -
Google Analytics Tracking Code Problems
I am having a problem with my Google Analytics tracking codes. The relevant GA tracking codes have been entered into the source code of certain sites I'm running campaigns on, but Google Analytics is still telling me that the tracking code hasn't been installed - yet it has. What could possibly be the problem here? I have checked that these sites don't run off multiple domains, and that the tracking code has been entered in the correct place within the source code - and yet I am still having problems with GA. Any suggestions?
Reporting & Analytics | | WebhouseISP0 -
Google analytics for your mobile sub-domain
Hi All, I have just started mobile sub-domain for my desktop site. But I don't to know how to configure analytics for mobile sub-domain. I want to track result between desktop and mobile site. Can any one help me to sort out this problem? Waiting for reply
Reporting & Analytics | | Hexpress0 -
Google's New Privacy Policy and Analytics
Does anybody know if Google's new privacy policy allows it to use data gathered by Analytics to be used as a ranking factor in the SERPs?
Reporting & Analytics | | Jolora0 -
Google Keyword Tool versus Google Analytics
Hi I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic. To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics. However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA). I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool. Thanks Neil
Reporting & Analytics | | mccormackmorrison0 -
Duplicate content? Split URLs? I don't know what to call this but it's seriously messing up my Google Analytics reports
Hi Friends, This issue is crimping my analytics efforts and I really need some help. I just don't trust the analytics data at this point. I don't know if my problem should be called duplicate content or what, but the SEOmoz crawler shows the following URLS (below) on my nonprofit's website. These are all versions of our main landing pages, and all google analytics data is getting split between them. For instance, I'll get stats for the /camp page and different stats for the /camp/ page. In order to make my report I need to consolidate the 2 sets of stats and re-do all the calculations. My CMS is looking into the issue and has supposedly set up redirects to the pages w/out the trailing slash, but they said that setting up the "ref canonical" is not relevant to our situation. If anyone has insights or suggestions I would be grateful to hear them. I'm at my wit's end (and it was a short journey from my wit's beginning ...) Thanks. URL www.enf.org/camp www.enf.org/camp/ www.enf.org/foundation www.enf.org/foundation/ www.enf.org/Garden www.enf.org/garden www.enf.org/Hante_Adventures www.enf.org/hante_adventures www.enf.org/hante_adventures/ www.enf.org/oases www.enf.org/oases/ www.enf.org/outdoor_academy www.enf.org/outdoor_academy/
Reporting & Analytics | | DMoff0