Google Analytics goals by source report?
-
Hello everybody.
Is there way in Google analytics to create report on what goals have been completed per each source?
Example:
Lets say I have 3 goals: Subscription, Purchase, Quote.
How can I get report, saying something like this:
google / organic - Subscription - 5 conversions
Purchase - 3 conversions
Quote - 10 conversionsand so on.
P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed.
Thanks
-
again, per Garfield's answer, you're trying to map things that can't be mapped because they likely do not share a primary key. but if I am wrong on this, I'd like to know because it would open some other options for reporting.
-
Anybody knows if what i'm asking is possible to do with GA API?
-
Thanks for reply.
Yeah, that's the way I'm going to do if can't find any better solution.
-
I think the issue is you're expecting to be able to drill down from source/medium (dimension) into different goal completions, which are metrics, not dimensions. You can only drill down from dimension to dimension. https://support.google.com/analytics/answer/1033861?hl=en
The closest solution to your problem would have to come from a custom report, where you have each conversion as its own metric column paired with source/medium as your primary dimension. http://imgur.com/Dzwvaec
Once you have a custom report, you can basically just share a template link and it should be relatively easy to move it from client to client at that point. Mildly tedious but better than building dashboards imo.
-
I thought of this way - but figured there should be easier (less bulkier) way to do this. Well, I guess if nobody else has any suggestions, I'll do that.
-
Yep, that makes sense.
In that case I would create a dashboard to show a report of goal completion by source for all of the goals the site has.
Go to dashboards > new dashboard - and then add a new widget.
Select the table option. For your "Display the following columns:" select:
Source/Medium for the dimension
For the first metric, type in "goal" in the search bar, it will then list all of the GA goals in the account and the different options you can show. For the first metric column I like to use "Goal X Completions". And for the second column I like to use "Goal X Conversion Rate"
Save the widget and you should now see each goals conversions and conversion rate by source/medium (you can change that to just source or medium if you prefer).
Duplicate the widget and change the goal metrics to each goal that you'd like to track.
At the end you should have a dashboard that shows you all of the goals by channel in one view and click. A bit of work to set up, but definitely the quickest way to check back in later.
Hope that helps.
-
Hi. Thanks for reply.
No, it's not. The problem is that i have 20+ clients, each of them have 3-5 goals, so, I would like to send them a report of goals by source. Also, for our own website we have 18 goals - switching the way you suggest (and that's the way I am doing) is very time consuming and somewhat difficult to see the whole picture.
Hope this makes sense.
-
Hi Dmitrii
Would the standard Acquisition > All Traffic > Channels report in GA be able to satisfy your request?
If you go to that view, the last three columns look at goal completions:
http://i.imgur.com/a24wCyM.png
You can filter this column by all goals or individual goals.
That way you can compare goal conversions by channel quite quickly, but also if you click into the channel itself, you can select the goal in that drop-down menu to get the number of conversions.
You'd also be able to set this up in a dashboard.
Would that do the trick?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
% Change - Google analytics - how to calculate?
Hi All,
Reporting & Analytics | | JohnPalmer
I have two dates with two different numbers I want to calculate the "% Change" like google analytics, The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessions please tell me what is the %Change. Best. J0 -
Adwords in google analytic Transaction showing more than actual adwords
Hello Experts, Compared to my google adwords account , transaction showing more in adwords for google analytic. May i know where i am going wrong? Thanks! Dev
Reporting & Analytics | | devdan0 -
Google Analytics Goals - Different Domain
Hi, We currently need to setup a goal that involves a different domain. Any guidance would be greatly appreciated. more info: the checkout process is redirected to a secure.domain Just let me know if I can provide any additional info that may helpful.
Reporting & Analytics | | opusvo0 -
What is click2.scour, and why is it showing up as Referral Traffic in Google Analytics?
I've noticed that a couple of my clients in the insurance industry have been receiving a pretty large boost in Referral Traffic from a source called click2.scour.com and click2.efacts.com. What surprises me most is that the traffic has a low Bounce Rate, a high Avg. Visit Duration, and is made up of 100% New Visits. What is this? Why would they be getting so much traffic from these two sources all of a sudden? Thanks in advance for your help!
Reporting & Analytics | | copyjack0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
How to compare Goals in Analytics
I setup LivePerson web chat on my site. In doing so I integrated it with Google Analytics as a conversion goal so I can track the visitors that engaged in chat. I want to see the affect these chats have on my other conversion goal, a completed lead. How do I figure out the conversion % of new leads for people who have enaged in web chat vs. those who haven't?
Reporting & Analytics | | TheDude0 -
Google Analytics | REAL TIME
So I noticed today that there is now Real Time Data: http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html and I cannot figure out how to access this.
Reporting & Analytics | | joseph.chambers1