Should I set up multiple websites with keywords in the domain?
-
I work for an e-commerce brand that manufactures sells 2-3 uniform products for medical professionals. Of course, we set out originally using our brand name as our domain name, and we will continue down that path. However, our best products are the premium lab coats we sell, and we're currently facing an uphill battle for the keyword combo, "lab coats" which is 44% competitive. In our ranking analysis, we can see that we're up against 2 major competitive forces: extremely high domain authority (i.e. Amazon & Ebay), and stores that have the phrase "lab coats" or the word "lab" in their domain name. We recently dropped the hosting package we had with the domain www.scrubsandlabcoats.net (which was redirecting to our primary domain) and our ranking dropped almost immediately afterwards. We put that site back up and now 301 redirect it to our main site but it doesn't look like we restored whatever it was that was in place on that site (before my time) because our rankings haven't improved back to where they were a few months ago. Question is: Would it make sense to purchase a domain with the combination of our brand name and the words "lab coats" and then put up a few pages with links to our top productus OR would that be no more effective than what we already have in place (www.ourdomain.com/lab-coats.html)? Also, any guesses on what kind of crazy set up we used to have on that other domain (scrubsandlabcoats.net) that was helping us in the past? Really appreciate the help!
-
Yes, I assume they add that so it doesn't become duplicate content or get indexed by Google.
-
Good call. Do you know if archive.org adds a "noindex, nofollow" to the page source? Thanks.
-
I see your old page is on index at archive.org (6 copies from various times in 2011,2010)
see http://web.archive.org/web/20110129191605/http://www.scrubsandlabcoats.net/home.html
You can go back and see what they were doing. Do a 'Page Source' and copy it for analysis.
-
You can easily compete for rankings against amazon and ebay. I personally would just keep the one domain and rank it for all the terms you are looking for. Just need an effective onsite and offsite SEO plan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword comparison and importance
hello, how can i compare two keywords? let's say i have i those two keywords: a) πτυχιακες εργασιες β) πτυχιακές εργασίες how can i see in what way most people are searching?
Competitive Research | | anavasis0 -
Can you see if you have a penalty / downgrading for a keyword stuffed title tag ?
We’ve recently seen a gradual drop in organic listings for a site, the site has according to OSE the highest stats when compared to all its competitors. Im beginning to think the site may be being penalised for an unnatural title tag. The title tag for the site is as follows : [Service] [City] - [Company Name] - [Neighborhood] - West [City] An example of the above <title>pattern would be :</p> <p><strong>Garden Design London - Acme Design - Chelsea - West London </strong></p> <p>The other sites that are outranking this site have title tags like :</p> <ul> <li dir="ltr"> <p dir="ltr"><span data-mce-mark="1">#1 (INDUSTRY SITE)</span></p> </li> </ul> <ul> <li dir="ltr"> <p dir="ltr">#2 James Davidson Design, London</p> </li> </ul> <ul> <li dir="ltr"> <p dir="ltr">#3 Jane Smith : Luxury Garden Design | London | Garden Landscaping</p> </li> <li dir="ltr"> <p dir="ltr">#4 Garden Designers London: BWI London Luxury Garden Design …</p> </li> <li dir="ltr"> <p dir="ltr">#5 (NATIONAL NEWSPAPER ARTICLE)</p> </li> <li dir="ltr"> <p dir="ltr">#6 Keers | High End Luxury Garden Designers in London</p> </li> <li dir="ltr"> <p dir="ltr">#7 Garden Design London - Acme Design - Chelsea - West London (The site in question)</p> </li> <li dir="ltr"> <p dir="ltr">#8 Sarah Franklin | Luxury Garden Design | London</p> </li> </ul> <p> </p> <p>Looking down the list they all seem to be using less keyword stuffed <title> tags than our the site sitting in #7. Bearing in mind that the site in #7 out ranks in terms of stats all other sites apart from #1 and #4 (which aren't competitors) in OSE</p> <p>Is it possible to if the site in #7 was given a penalty for the <title> tag ?</p> <p><br />(please note that the <title> tags ive listed above are representative of what the other sites are using, but ive changed the service and city to obfuscate the sites)</p></title>
Competitive Research | | mike8780 -
My (properly optimised) webpage outscores page#1 ranked competitors on page/domain authority ... but I'm only on page#2\. Huh?
I'm puzzled. I've optimised a particular page for a particular search term, and the SEOMoz tool gives me an A for on-page optimisation. So no problem there. I can understand why my webpage/site is being outranked by pages from (for example) the Guardian and Oxford University, but there are several sites that Google is ranking on page #1 though their page and domain scores are well below ours. Specifically: my page/domain authority scores are 46/52, compared with 22/46 for the competitor that Google is ranking #5 - yet we only rank a lowly #12. And it's not as though the particular page in question isn't an obvious and appropriate part of our site. We work with new writers and the page in question offers a selection of creative writing courses. It's not like we're a writing-related site that suddenly has a page advertising fake rolexes. It's not a timing issue either, as most of our links have been in place for a couple of years at least. So I'm puzzled. And concerned. This page of ours was a reliable revenue generator for us and it's dying out there on the page#2 wilderness. If anyone can help, I'd be massively grateful. I don't know if this is helpful, but the page in question is http://www.writersworkshop.co.uk/Creative-Writing-Courses.html and the search term is ... well, heck, you take a wild guess. We're a British firm, so the only search engine that really matters to us is google.co.uk
Competitive Research | | harrybingham0 -
One client - 2 domains / same business - good or bad idea?
This is a follow up to a previous question actually: My client has one domain that has 'hardwood flooring' in it and one that has 'concrete polishing' in it - both services they offer. **Would it be wise (for seo purposes) to have them both point to ONE domain (more general of course) ** **- They only have a few local competitors that aren't doing anything to rank well. ** **- They aren't trying to rank nationally. ** If the smart thing to do is to have them point to one (more general) domain using a 301 direct will there traffic drop significantly? (at least for a short time) Does it matter if they continue to keep the existing domains they are using now on their literature, business cards, etc. and let them continue pointing to the new domain or should they really start promoting the new domain name? (They do NOT want to do this). My only concern is saving them time and money by not having to build links, submit articles, social media, on and on for two different sites OK, that's like 3 questions Thank you VERY much for any thoughts or opinions on the matter! 🙂 Have a great week everybody! Matthew
Competitive Research | | Mrupp440 -
Keyword Research - tools
Hello all, I would like to find better synonyms for my keywords, and dig deeper to bid / place strategy into place for them. I am currently using the adwords too but it only gives me closely related keyword ideas. Is there something "free" which can give me a better co-relation data to work with? Thanks Aditya
Competitive Research | | shanky10 -
Local/Geo-Targeted SEO Keywords
Hey everyone, I work for a local jeweler who only has one store and wants to rank for geo-targeted and local results. We want to rank for "jewelry Minneapolis", "Minnesota engagement rings" and terms like that, since we're not an e-tailer we don't need to rank nationally... just in the MSP metro. I've been trying to find a service that has accurate search volume information for local search. I want to see how many searches are being conducted for various terms so I know where to focus our time and effort to rank for these terms. Does such a service exist? Or something that is more geared toward a strictly local strategy such as ours? Thanks in advance for all of your assistance! Jayme
Competitive Research | | jpretz0 -
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period?
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period via either Organic / Paid means? Thanks
Competitive Research | | jaycfc1230070 -
Domain name advice please
Hi i am trying to work out what is the best when it comes to domain names. What i mean is, should you go short or should you try and fit in what you need. So as follows. say i need a domain name that i wanted to buy which i have done research and found that these two words together are good keywords. please note that this is an example the two keywords are manchester airport and the next two keywords are cheap flights should i get a domain name that say manchesterairportcheapflights or should i have a shorter domain name like manchester cheap flights or another example say i wanted a domain name that fitted the following two keywords in manchester hotels budget accomodation should i just get a domain name that says manchester hotels or should it get the following manchesterhotelsbudgetaccomodation I am looking at buying a number of domain names and i am trying to find out if shorter is better or if a longer domain name is better
Competitive Research | | ClaireH-1848860