Homepage Title Tag - Key phrases spread too thin? Advice please
-
Hi there. Im newish to SEO and first time poster here (so apologies if I've posted in the incorrect place), and I'm hoping for some advice on my homepage title tag. Its is:
"Asbestos Surveys & Removal, Kent & Sussex - MyBusinessName Asbestos Surveyors UK"
Im hoping to target keyphrases "Asbestos Surveys Kent", "Asbestos Surveys Sussex", "Asbestos Removal Kent", "Asbestos Removal Sussex", "Asbestos Surveyors UK".
My question is, have I attempted to jam too much in? By breaking the location bits away from "Asbestos Surveys", will it rank poorly for "Asbestos Surveys Kent"? Should I only target "Surveys" OR "Removal".
Many thanks in advance.
-
Thanks so much Don. That was an excellent reply. I really appreciate it.
-
Hello Gemma,
Title tag is one of the most important things on your webpage. Like me, this was also my first question here on Moz about 5 years ago. Back then I was referencing Rand Fishkin's post from 2008 about how to structure a title tag. At the time it was recommended to use no more than 80 characters in the title, today that recommendation is 60 characters. In practice I still refer to Rand's original post for guidance and I love to reference it for people who want to learn.
I think you pretty much got your title tag right, but I would think about removing the last bit, "Asbestos Surveyors UK". So you end up with "Asbestos Surveys & Removal, Kent & Sussex - MyBusinessName". 58 chars depending on the length of your business name.
As you can see in Rand's post on how he was able to target multiple keywords, your title tag follows that logic to the T. The last bit is somewhat redundant and just takes up more space. Breaking down the last bit..."Asbestos Surveyors UK"
- Asbestos is already stated and at the very beginning of your title tag which means it has the most weight.
- Surveyors is a noun that can be derived from the act of the survey which is already in your title
- UK while important, is somewhat implied by Kent & Sussex. Having your address on your site, or server in the UK will likely get you that correlation by Google anyway.
To answer your questions specifically;
Did you jam to much in? - No, I don't think so. You want to use as much of that title as you possibly can!
By breaking the location bits away from "Asbestos Surveys", will it rank poorly for "Asbestos Surveys Kent"? - Its hard to say how it will rank because the title tag is only part of the equation. Obviously Asbestos Surveys Kent is stronger when those words are together, but your example will still show strong for that keyword.
Should I only target "Surveys" OR "Removal"? - Well again this comes down to other factors, but I wouldn't remove either one if they are both part of your business model.All in all I think you did a good job on your title tag creation, it hits all of your keywords and doesn't sound spamming. I would really consider removing that last bit and run with it.
My thoughts,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Logo Image H1 Tag SquareSpace
We have a site hosted on SquareSpace: Roomhance.com Going through the on-page optimizaton tool, we noticed that the H1 tags weren't fully optimized. If you click on view source on the page, it shows 2 H1 tags on the home page: id="logoImage"><a <span="" class="html-attribute-name">href</a><a <span="" class="html-attribute-name">="</a>/">src="//static1.squarespace.com/static/5bcca055ab1a62465f5b9ee7/t/5c18feb270a6adf771765799/1588613682225/?format=1500w" alt="Virtual Staging For Real Estate | Roomhance" /> style="text-align:center;white-space:pre-wrap;">Virtual Staging The 2nd one shown above it the H1 tag we want. I'm wondering if the H1 tag in the logo image is hurting us for SEO? Can't figure out how to modify it in SquareSpace.
On-Page Optimization | | vikasnwu0 -
Generating Dynamic Meta Titles for SEO - Advice?
Hi, I'm working with a new client that works with a lot of suppliers and they want to have their titles built in a specific way. If I generate a template (so to speak) will generating dynamic meta titles have a negative effect on their SEO and is this even possible? If so, what would be the best way to handle this? There is approximately 100 suppliers. Any feedback/advice is appreciated!
On-Page Optimization | | daniel-brooks0 -
Homepage SEO
Hi I have designed my site with about 10 pages which focus on my main keywords. My question is what should I do about the homepage? Do I focus on a keyword on just my brand name? The homepage is a showcase of all my services and a bit about us. Thanks
On-Page Optimization | | TIG990 -
SEO Title Tag Best Practice?
Hi, I would like to know if appending site name at the end of page title ( page title -_ Site Name/Site URL_ ) is a good/bad practice in reference to SEO? If a good practice which is better ( Site Name or Site URL )? Example: 20 Things you didn't know about zombies - coed.com Thanks in advance
On-Page Optimization | | COEDMediaGroup0 -
Does the homepage of GetSatisfaction have very good on-page SEO? please give some critique
Hi Mozzerz, If you have done successful on-page SEO optimization in the past, this may be easy for you to analyze quickly. (especially if you have some tools to help you compare things like keywords vs code weight etc) Does the homepage of www.GetSatisfaction.com constitute a well done on-page SEO? Could you please critique the homepage's SEO value and say why it is very good or why it is OK, or why it is bad.
On-Page Optimization | | limens0 -
Seeking URL Advice
Hey Moz Community, I'm looking for some URL structure advice for a new directory of a website. We're trying to rank for the term 'internships abroad in <country>'</country> We have roughly 100 pages targeting specific countries. Right now the URL structure is www.gooverseas.com/internships-abroad/china, but some of my colleagues believe this structure would be better: www.gooverseas.com/internships-abroad/intern-in-china. I personally prefer the shorter structure, but we couldn't come to any agreement so we thought we'd pose the question to the community. Any thoughts? Thanks!
On-Page Optimization | | dunklea0