Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding Reviews to JSON Product Schema Markup
-
Hi everyone,
Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
-
AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:
- reviewBody (text)
- reviewRating (of type: Rating)
- author (of type: Person or Organization)
So the markup would look something like this:
-
Hi Ruth,
I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.
There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.
I've done it with HTML in the past but this is my first run with JSON.
Any idea of what that would look like?
Here is the example that I can't get to validate:
-
Hi Jeff,
I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?
-
Hi Jeff,
What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.
Martijn
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs with JSON-LD
Just a quick question re implementation of JSON-ID breadcrumbs You are here: Acme Company → Electronics → Computers → Laptops So in this example laptops is my current page without a link on the visible on-page breadcrumb. When implementing JSON-LD BreadcrumbList should Laptops be included in the schema snippet, or commence from Computers to home?
Technical SEO | | MickEdwards0 -
What's the best way to handle product filter URLs?
I've been researching and can't find a clear cut answer. Imagine you have a product category page e.g. domain/jeans You've a lot of options as to how to filter the results domain/jeans?=ladies,skinny,pink,10 or domain/jeans/ladies-skinny-pink-10 or domain/jeans/ladies/skinny?=pink,10 And in this how do you handle titles, breadcrumbs etc. Is the a way you prefer to handle filters and why do you do it that way? I'm trying to make my mind up as some very big names handle this differently e.g. http://www.next.co.uk/shop/gender-women-category-jeans/colour-pink-fit-skinny-size-10r VS https://www.matalan.co.uk/womens/shop-by-category/jeans?utf8=✓&[facet_filter][meta.tertiary_category][Skinny]=on&[facet_filter][variants.meta.size][Size+10]=on&[facet_filter][meta.master_colour][Midwash]=on&[facet_filter][min_current_price][gte]=6.0&[facet_filter][min_current_price][lte]=18.0&per=36&sort=
Technical SEO | | RodneyRiley0 -
How do we keep Google from treating us as if we are a recipe site rather than a product website?
We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website. My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain. Currently our URL structure is... domain.com/products/product-name.html domain.com/recipes/recipe-name.html We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.
Technical SEO | | bearpaw0 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Ecommerce website: Product page setup & SKU's
I manage an E-commerce website and we are looking to make some changes to our product pages to try and optimise them for search purposes and to try and improve the customer buying experience. This is where my head starts to hurt! Now, let's say I am selling a T shirt that comes in 4 sizes and 6 different colours. At the moment my website would have 24 products, each with pretty much the same content (maybe differing references to the colour & size). My idea is to change this and have 1 main product page for the T-shirt, but to have 24 product SKU's/variations that exist to give the exact product details. Some different ways I have been considering to do this: a) have drop-down fields on the product page that ask the customer to select their Tshirt size and colour. The image & price then changes on the page. b) All product 24 product SKUs sre listed under the main product with the 'Add to Cart' open next to each one. Each one would be clickable so a page it its own right. Would I need to set up a canonical links for each SKU that point to the top level product page? I'm obviously looking to minimise duplicate content but Im not exactly sure on how to set this up - its a big decision so I need to be 100% clear before signing off on anything. . Any other tips on how to do this or examples of good e-commerce websites that use product SKus well? Kind regards Tom
Technical SEO | | DHS_SH0 -
Schema.org how long does it take?
Since 5 days ago I changed my html template in my ecommerce to comply with schema.org for products. How long does it take to be seen on google, our keyword 4700DN, its one that appears in the top 10 results, but it still doesnt show it with schema.org (price+starts+ratings) What should I do? http://www.google.com/webmasters/tools/richsnippets?view=cse&url=http%3A%2F%2Fwww.theprinterdepo.com%2Fhp-color-laser-4700dn-printer-q7493a
Technical SEO | | levalencia10 -
Two websites with similar products
I have two websites with similar products with different tld.I have a keywords that is comman in both.One site is at top in google with that keyword and one is not.Can we implement 301 redirect from one domain to another domain for that keyword or google will consider it spammy?Please help me out.
Technical SEO | | Alick3000