What the best way is to find keywords for my local website
-
I'm wondering if there are any high keywords I might be missing out on and so I'm wondering what the best way to find keywords for my local niche and also if there's a way to find out who is currently performing best for those local keywords?
Thanks
-
Hey Dougie!
So far, you've received a lot of great suggestions for tools. I'm going to make one additional really down-to-Earth suggestion about this topic. Survey your staff (any member of your team who communicates directly with your customers) to find out exactly what words they hear/see your customers using when asking about your products and services.
This is an important task for 2 reasons:
-
Corporate lingo and consumer lingo are not always the same. You may call that thing a Craftmatic Adjustable Lazyboy Model 23-T4D. I may call it a recliner. Be sure you're using the customers' language, including synonyms, in your optimization, writing and marketing.
-
Regional language difference matter. If you sell pop but I drink soda or cola, we're missing each other.
Pull your staff findings into a keyword focus spreadsheet to expand the way you write and speak about your products. Hope this helps!
-
-
Personally, I'd suggest giving Moz's own Keyword Explorer a try.
-
Finding keywords is a really popular problem, as they mentioned before there are a lot of tools dedicated to this. The most popular tool is Google AdWords keyword planner. This will provide related keywords based on a list you provide and can be ranked by popularity.
A new tool I've found to be very useful is http://answerthepublic.com/ which provides results based on the most popular questions people are asking related to your industry. This can be great for blog post ideas or content for your pages.
Also, a recent article answered this same question with a great list of resources:
https://searchenginewatch.com/2016/05/24/what-people-search-for-most-popular-trends-keywords-topics/As for the second part of your question, the only free way to see who is performing best for specific keywords is to type them into search and look at the ads yourself. Be sure not to click on the competitor ads, as you probably already know it's against the terms of service.
-
try google search console keywords - copy the keywords from search console and feed it into google adwords - keyword planner to get more ideas.
-
There are a number of Keyword tools you can use for this such as Google Keyword Planner, Uber Suggest, Google Trends, etc... I also use SeoStack Keyword Tool which is a free Google App to generate lists of keywords for particular topics or verticals. Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why won't a business show up in the local pack when all signs point to that it should?
Hello! I've been trying to figure out why a business won't show up in the local pack even though their GMB has more reviews, seems to be doing everything right, and just doesn't show. The business is "A Senior Journey", and should be showing up for searches relating to "senior placement services tucson" or "senior placement tucson", but no dice. Been doing a competitor analysis and they are doing better or on par with all of their competitors. The same businesses in Tucson that are competitors show up both times, even Phoenix locations, but not A Senior Journey...any ideas? Thank you!
Local Listings | | WebMO-Tech-Rep0 -
Local citations - domain or business name
I have a bit of a tricky situation with a client where there is some history with old domains. But this is the current situation which I need to stick to: Business name (all made up) is Acme Print 2 live websites - acme-niche(dot)com and productsandservices(dot)com Third website acmeprint(dot)com is live and owned by an old partner, different NAP. acme-niche(dot)com and productsandservices(dot)com share the same NAP. Not much traffic and a bit of a poor domain profile for acme-niche(dot)com, so suggest just using productsandservices(dot)com. Also acme-niche(dot)com would be a bit misleading for use for the whole business in any case. However, all content for productsandservices(dot)com refers to Acme Print. Because of all the confusion should we keep the productsandservices(dot)com referring to Acme Print throughout, or update with new productsandservices(dot)com logo, mention that it is a trading name of Acme Print and refer to the trading domain name throughout the content. I want to know the best option for listings and citations - the trading name which is a domain name or Acme Print? I've not worked with a local site where domain name and business name and a separate business with domain are mixed up.
Local Listings | | MickEdwards0 -
Unable to update client address in G+/Moz Local
Hello, I'm having an issue with Moz Local that involves a few complicating factors. I have a client who has moved to a new office and I was hoping to use Moz Local to help keep their NAP consistent during the transition. Unfortunately, I don't have access to the Google+ page that was set up for the business (and neither does my client). The client is relatively new, so we suspect the page was set up by the person/agency that set up their website previously. And since Moz Local gets the business address from the Google+ page it finds, and I can't access that page to change its address, I can't update the address in Moz Local. I DO have access to the client's website and Facebook account, and have already updated their listed address on those pages, but the Google+ page seems to still be a problem for verification. One of the other wrinkles is that since I have updated the Facebook page to show the new address, Moz Local has picked that up as a completely separate listing (a listing that uses an "and" instead of an "&" in the name). I was hoping to claim/verify THAT listing and see if I could merge the 2, but this other listing shows up as a separate purchase on Moz Local. I would prefer not to have to pay twice for the same listing, if at all possible. I would try to change the Facebook page name to use "&" instead of "and" in the hopes that Moz Local might recognize that it's the same business, but it looks like Facebook only allows you to change a page's name once, and I don't want to burn what might be needed to solve some other future problem. Lastly, the Moz Local listings are under another Moz account. I DO have access to that account, and can provide any specifics to the Moz staff if needed. To sum up: I can't change an address on Google+ and therefore cannot change the address on Moz Local. I'm not sure if this is a Moz Local issue, a Google+ issue, or (most likely) an issue on both ends, so any suggestions would be most appreciated. Thanks!
Local Listings | | BrianAlpert780 -
Multiple locations and local directories
Hello, A client has opened a new office in another city. I have created a local landing page for this city. Now I want to build citations for it. However, I have already set up directories like Yelp/Yell with the primary/original address in the original city. Is it OK to set up new citations using the new city local address. The company name stays the same obviously. So I will have duplicate listings on the directories for the same company. Will this work? Thanks for any help
Local Listings | | AL123al1 -
Multiple listing directory pages pointing back to the same local business profile
I've been tuning my SEO pages to cover cities, states, and metro areas for local businesses we have. I'm wondering if the same business showing up on multiple pages, because they can actually go out and service that area, has a negative impact on rankings. Does multiple pages on your site, pointing to the same content, hurt or help the ranking of either page?
Local Listings | | All-About-Labor0 -
Business from UK Showing up in Canada local search, how can I report it?
Hello Everyone, So we have a problem. There is another business with the same name as ours showing up on Google Local/ Google maps when I type in our business name in Google. Our name is Brighton College, and the other business is Brighton College, however they are from the UK. They are showing up on the right hand side with their wikipedia page and on Google Maps and we aren't, but I'm searching in Canada on Google.ca across the street from our college. Any idea on how to fix this? Thank you!
Local Listings | | jhinchcliffe1 -
Change in Google local ranking
So we have a WA construction client that we're working on doing some local SEO stuff. This month all the keywords that we're tracking but one is on the first page. It's easy to say "yay, we're so damn good at what we do", but it seems like there must have been a shift in the way google is ranking local results. Anyone else experiencing this??
Local Listings | | SoleGraphics0 -
My website is not ranking on google.
My website is not ranking on google. I use a SEO company and it has been more than 2 years and there has not been any improvement. I would like some pointers. My website is http://www.myperfectsmilesdentistry.com. Any help is appreciated
Local Listings | | ragster0