Best to Combine Listing URLs? Are 300 Listing Pages a "Thin Content" Risk?
-
We operate www.metro-manhattan.com, a commercial real estate website. There about 550 pages. About 300 pages are for individual listings. About 150 are for buildings.
Most of the listings pages have 180-240 words. Would it be better from an SEO perspective to have multiple listings on a single page, say all Chelsea listings on the Chelsea neighborhood page? Are we shooting ourselves in the foot by having separate URLs for each listing? Are we at risI for a thin cogent Google penalty?
Would the same apply to building pages (about 150)?
Sample Listing: http://www.nyc-officespace-leader.com/listings/364-madison-ave-office-lease-1802sf
Sample Building: http://www.nyc-officespace-leader.com/for-a-new-york-office-space-rental-consider-one-worldwide-plaza-825-eighth-avenue
My concern is that the existing site architecture may result in some form of Google penalty.
If we have to consolidate these pages what would be the best way of doing so?
Thanks,
Alan -
Thanks very much. It was easy to set up.
You put your contact info in the description area. Sometimes Google will pick up the description word for word for the serps.
I got the items from past sales at Trulia, but you could easily put your own listings up. Or you could use Trulia, then put your own live listings at the top, remove them after they've sold.
In each pin's description, even the ones from Trulia, you can put your own description, including a link back to your website.
Pinterest used to pass on page rank, but it no longer does.
Throw a bunch of anchor text links and Voila! there you are.
I have lots of different Pinterest pages ranking. I have a huge Pinterest following, so that might help, but I have seen small followings rank also.
-
Your Pinterest page looks very good. And apparently, it ranks very well. It is the first really effective use of Pinterest I have seen in the real estate industry. Was it complicated to set up? It is something I would certainly be interested in exploring. Could it be done in a manner that could also help improve my website's ranking, say linking back to the site?
In terms of our website, do you think it would be best to set the 350 listing pages to "no index, not follow"? Or alternatively, is there a way I can use the listing content to improve my rankings? For instance, if the listings were short descriptions placed on neighborhood or building pages, would that stronger?
-
I would definitely recommend consolidating. Currently you're competing against yourself - if 2 properties are in the same neighborhood, they'll both rank poorly because you're not sending all your juice to the same place.
I created a Pinterest board with pins displaying a particular type of home (Craftsman Bungalow) in Sacramento and it ranks on page one. I did it as an example for realtors on how social media can give them multiple rankings on a page.
It's not all that exciting, but if I were a realtor I think I could make it sing! https://www.pinterest.com/juliemarg/craftsman-bungalow-homes-for-sale-in-sacramento/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices with reoccurring event listings
On our client's events page there are a few reoccurring events that each have their own detail page. I'm trying to figure out what's the best practice for minimising duplicate content. For example, for the Bribie Island Markets that repeat weekly there are 2 (+more) detailed event pages: http://www.ourbribie.com/e/bribie-island-markets/1869/2013-12-07/2013-12-07
Intermediate & Advanced SEO | | michaelp85
http://www.ourbribie.com/e/bribie-island-markets/1869/2013-12-14/2013-12-14 While they both contain duplicated content, they're unique in that they display the specific events date/time. My thinking is that the future events (e.g. 2013-12-14) should have a canonical link to the upcoming/next event (i.e. 2013-12-07). However this would require constantly updating/changing the canonical links. What's the best way to deal with this from a duplicate content prospective? Any better recommendations?0 -
List of Off page techniques
Hello Everyone, Please share the list of off page techniques to improve ranking and which techniques completely avoided?
Intermediate & Advanced SEO | | Alick3000 -
Should you replace the url on a damaged page and 301 to it ?
Hi, We have a couple of pages which have been damaged due to an SEO person we hired creating a stupid amount of bookmarks and generally poor links. I've tried to get the links removed where I can but on most of these blogging sites there is no contact webmaster etc so I am struggling. Panda update as also affected traffic by about 35%. My question is , should I consider creating new urls for the "damaged " pages and then doing 301 redirects to them from the damaged page to the new page. Then start to build up good links to the new page whilst google should de-index the old pages over a couple of months ?. Just at my witts end how to get rid of these blogging rubbish etc etc. Thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
Combining two pages into one
I've got two pages I'd like to combine into one. These two URLs: widgets.com/about_us.php & widgets.com/contact_us.php would become: widgets.com/about-us Two questions... 1. Is it okay to combine the content into one page and setup 301 redirects for both pages (without losing page rank)? 2. Do I keep the original pages in my sitemap.xml file or just take them out after I setup the redirect? Thanks in advance!
Intermediate & Advanced SEO | | seo-hunter0 -
Where is the best place for Landing Pages to reside on the Home Page?
On this site http://www.austintenantadvisors.com/ I have my main landing pages listed in the navigation under "Types". The reason why I did this is because I am not sure where to insert those on the home page where it does not look spammy to Google and looks natural for users. Obviously they need to appear somewhere on the home page for Google to be able to continue crawling and indexing them. Any thoughts or suggestions would be appreciated.
Intermediate & Advanced SEO | | webestate0 -
"site" operator and pages
Hi folks, We are having trouble in indexing, We have certain pages which are not coming in results when I am using the site operator in Google. for e.g. : sitename.com/widgets/red They are not showing any link results in Google webmaster tools too. But the pages which only linked through them are displaying in results when I am using site operator. for e.g: sitename.com/widgets/red/large We are redirecting some of the search which are close or exact match to the respective pages for e.g: sitename.com/search/red --> sitename.com/widgets/red We are fluctuating on rankings too in google serps form top ppositions to no where, for sitename.com/widgets/red and most of the times when google shows sitename.com/search/red instead of itename.com/widgets/red. Can you please put a light on this issues.
Intermediate & Advanced SEO | | semshah1430 -
Alexa site title shows as "302 Found" on search result pages
If you search for the site "ixl.com" in Alexa, for some reason, it's showing the site as "302 Found" instead of showing the website name, IXL. If you drill into that, it shows the site as ixl.com, but underneath that, it says "302 Found" again. Every other site I search for seems to show the site's name properly. I have no idea where it's getting this "302 Found" from. Does anyone know how to fix this? Here's a link directly to the search results page: http://www.alexa.com/search?q=ixl.com
Intermediate & Advanced SEO | | john4math0 -
Can I reduce number of on page links by just adding "no follow" tags to duplicate links
Our site works on templates and we essentially have a link pointing to the same place 3 times on most pages. The links are images not text. We are over 100 links on our on page attributes, and ranking fairly well for key SERPS our core pages are optimized for. I am thinking I should engage in some on-page link juice sculpting and add some "no follow" tags to 2 of the 3 repeated links. Although that being said the Moz's on page optimizer is not saying I have link cannibalization. Any thoughts guys? Hope this scenario makes sense.
Intermediate & Advanced SEO | | robertrRSwalters0