Not showing in Google map listing. Why?
-
We have a client who's law firm is the highest google reviewed, on page two or three of St. Louis personal injury lawyer, but does not show in the map listing. Any ideas why this would happen or how to ensure they are viewable in the map listing?
-
Can you share the listing? I can provide some feedback with the NAP. Also, did it used to rank?
-
Hi David,
In the past, I have done a lot of work with Hotels in this arena. Their market is super competitive and varies by country.
I found that various schema with geo coordinates/contact info and hasmap showing the Google Maps link, links to relevant local businesses/newspaper sites, uniform NAPU and localised content on the site saying, for example, what is available around the hotel with travel times and distances.
People search for hotels by location once they have refined their search to staying at a hotel over other accommodation options. This does vary in the UK however over the US. Google Map Listings in general are slightly different here in the UK.
I would have a read of some of the articles on DealerOn, there could be some gems in there for you:
http://www.dealeron.com/about-us/leadership-team/greg-gifford/
Also here is what Google says about prominence:
Prominence
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local rankings. For example, famous museums, landmark hotels or well-known shop brands that are familiar to many people are also likely to be more prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (such as links, articles and directories). Google review count and score are also factored into local search ranking – more reviews and positive ratings will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices apply to local search optimisation.
There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
Is there anything in this specifically that could be improved, articles, reviews, basic overall SEO including schema mark up?
-
Looking for a more advanced answer.
We have Moz Local, Yext, and a TON of manual listings outside of those two. All match, all are accurate and have the same info displayed.
I am wanting to know what influences the Google map listings directly. It's strange because you will also see businesses that do not rank organically on page one in search but do show up in the maps pack. And sometimes the opposite. Sites that rank in the top 5 not showing in the maps pack.
-
The basic premise is that Google needs to trust the information you supply in your Google My Business account. So here we are talking about the NAP(U) information - Name, Address, Phone Number and URL. So once you set up a GMB account Google goes to various sources online to check the validity of the information you have supplied (directories etc). So think uniformity of your NAP(U) information. Google needs to see that where ever your NAP(U) info is mentioned online that it is consistent, this therefore, builds trust in the information you supply.
Where issues can occur are with aggregator directories. Certain directories online spread your information to other directories, so if your information is inaccurate in one directory this could be spread to other places.
Have a read of Greg Difford's stuff online, he has a site called DealerOn. He is a guru on all things local, he speaks at events all over the world so there are some good videos out there.
Moz Local is good at getting all your NAP(U) details uniform online also BrightLocal are decent.
-
Signed up using Moz Local?
Is his address a st. Louis proper address or a suburb? That makes a difference.
Local SEO also pulls from various review sites. Not just google. May need more reviews there.
Local SEO is a fun one. Moz has some great resources, but I would sign him up for Moz Local pronto to see if that helps.
-
Create a Google My Business account and have it verified (by postal mail)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
Bounce rates: Google vs others
Hello Mozzers, I was wondering if anyone could share some insight into how Google calculates bounce rates vs other analytics out there. We use both Google analytics and Clicky here. I've made several changes and additions to the website in hopes to increase traffic, optimization and reduce bounce rates. So far so good on all fronts. However I do notice bounce rates are way higher on google analytics than Clicky. While I get a bounce rate of 20%-29% on Clicky, Google has me way up the 50's or 60%s. I've read a few articles on it but I'm still a bit confused. Thanks!
Algorithm Updates | | md30 -
Where can I find a breakdown of google search volume by specific industry/vertical? For example, what % of people searching in google are looking for housing? Cars? Restaurants?
I"m looking for specific breakdowns of search volume in google by: #1 Vertical (Shopping/restaurants/Services etc). For example, how many people are searching in google for information pertaining to restaurants per month? Search volume for all of 2012, 2013, 2014? #2 More granular categories within verticals, people searching for: books,apartment rentals,cellphones) Is there a breakdown of google search somewhere online that gives this type of information? Thank you MOZ community, really appreciate it!
Algorithm Updates | | AppleSauceRules0 -
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Why am I not getting on Map Listing Results?
Greetings Mozzers, To my knowledge I'm doing everything that is "required" to start showing up on the map results when searching something local, however, we never seem to be on map results (A, B, C, D...etc). We have a Google+ page, submitted to Google Places (received PIN and entered it), optimized address to identical and in high authority map listing directories (GetListed.org), increased citations throughout the web, optimized keywords for categories on Google Places, schema.org HTML markup for address, meta address tags, consistent reviews being written by unique visitors to review sites (Yelp, Google+, etc). Am I missing a major component? Any advice would be great as I feel like I'm hitting many notes that should translate into a map result. Even for keywords that aren't incredibly difficult where we are ranking #1 above map results every time. Thanks and hope all have a great weekend!
Algorithm Updates | | MonsterWeb280 -
Are Some Websites "White Listed"?
I track several niches that I am not in so I am not to biased with my own, and I noticed one site despite its rather mediocre quality, never moves. I have seen other websites rise and fall in rank, a few with pretty good content. He writes reviews, but very obviously never touched the products he reviews. However I see some other sites with real photos, and good advice for making a decision - they will sit on page two or three. I havent done a lot of research other than the size of the sites, and the links, and they are about equal. Sometimes the ranking site is smaller (its about 90 pages in google). The other sites I have seen have more content on one topic as well, which is interesting google opts for his one page "once over" review over something more in depth and authentic. It got me thinking about whether some sites are white listed by google, as in hand picked to rank despite what else is out there. Is this possible?
Algorithm Updates | | PrivatePartners0 -
Dropped out of Google top 50 - Jan 28 2013
On Jan 28 - 2013 google dropped many of our keywords from its index.Here is the history of Rank June 24 2012 - RANK 2 Nov 18 2012 - RANK 8 NOV 25 2012 - RANK 15 JAN 6 2013 - RANK 10 JAN 13 2013 - RANK 21 JAN 20 2013 - RANK 9 Jan 27 2013 - RANK 6 JAN 28 2013 - DROPS OUT OF GOOGLE Graph http://i.imgur.com/ABYJ3MS.jpg The ON PAGE is an A for the homepage, errors and warnings are all DOWN over time. Would the last Google Update have caused this? Bing and Yahoo went UP and google dropped right out http://i.imgur.com/vP8Uvu8.jpg The red box is the keyword in question, but many others dropped out of top 50 Anyone have any ideas on what I should look for or which update could be responsible? ABYJ3MS.jpg vP8Uvu8.jpg
Algorithm Updates | | syndicate1 -
Domain Authority and Google keywords
Hi there, We have a domain authority of 33, one of our competitors has an authority of 10, yet they appear to list higher on many keyword searches in google. Is there a reason for this? Our site is 5 months old, and their site is over 3 yrs old. Thanks for your feedback 🙂
Algorithm Updates | | PHDAustralia680