Not showing in Google map listing. Why?
-
We have a client who's law firm is the highest google reviewed, on page two or three of St. Louis personal injury lawyer, but does not show in the map listing. Any ideas why this would happen or how to ensure they are viewable in the map listing?
-
Can you share the listing? I can provide some feedback with the NAP. Also, did it used to rank?
-
Hi David,
In the past, I have done a lot of work with Hotels in this arena. Their market is super competitive and varies by country.
I found that various schema with geo coordinates/contact info and hasmap showing the Google Maps link, links to relevant local businesses/newspaper sites, uniform NAPU and localised content on the site saying, for example, what is available around the hotel with travel times and distances.
People search for hotels by location once they have refined their search to staying at a hotel over other accommodation options. This does vary in the UK however over the US. Google Map Listings in general are slightly different here in the UK.
I would have a read of some of the articles on DealerOn, there could be some gems in there for you:
http://www.dealeron.com/about-us/leadership-team/greg-gifford/
Also here is what Google says about prominence:
Prominence
Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local rankings. For example, famous museums, landmark hotels or well-known shop brands that are familiar to many people are also likely to be more prominent in local search results.
Prominence is also based on information that Google has about a business from across the web (such as links, articles and directories). Google review count and score are also factored into local search ranking – more reviews and positive ratings will improve a business's local ranking. Your position in web results is also a factor, so SEO best practices apply to local search optimisation.
There's no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.
Is there anything in this specifically that could be improved, articles, reviews, basic overall SEO including schema mark up?
-
Looking for a more advanced answer.
We have Moz Local, Yext, and a TON of manual listings outside of those two. All match, all are accurate and have the same info displayed.
I am wanting to know what influences the Google map listings directly. It's strange because you will also see businesses that do not rank organically on page one in search but do show up in the maps pack. And sometimes the opposite. Sites that rank in the top 5 not showing in the maps pack.
-
The basic premise is that Google needs to trust the information you supply in your Google My Business account. So here we are talking about the NAP(U) information - Name, Address, Phone Number and URL. So once you set up a GMB account Google goes to various sources online to check the validity of the information you have supplied (directories etc). So think uniformity of your NAP(U) information. Google needs to see that where ever your NAP(U) info is mentioned online that it is consistent, this therefore, builds trust in the information you supply.
Where issues can occur are with aggregator directories. Certain directories online spread your information to other directories, so if your information is inaccurate in one directory this could be spread to other places.
Have a read of Greg Difford's stuff online, he has a site called DealerOn. He is a guru on all things local, he speaks at events all over the world so there are some good videos out there.
Moz Local is good at getting all your NAP(U) details uniform online also BrightLocal are decent.
-
Signed up using Moz Local?
Is his address a st. Louis proper address or a suburb? That makes a difference.
Local SEO also pulls from various review sites. Not just google. May need more reviews there.
Local SEO is a fun one. Moz has some great resources, but I would sign him up for Moz Local pronto to see if that helps.
-
Create a Google My Business account and have it verified (by postal mail)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Not Indexing Pages
Hi there! I have a problem that I was hoping someone could help me with. On google search console, my website does not seem to be indexed well. In fact, even after rectifying problems that Moz's on-demand crawl has pointed out, it still does not become "valid". There are some of the excluded pages that Google has pointed out. I have rectified some of the issues but it doesn't seem to be helping. However, when I submitted the sitemap, it says that the URLs were discoverable, hence I am not sure why they can be discovered but are not deemed "valid". I would sincerely appreciate any suggestions or insights as to how can I go about to solve this issue. Thanks! Screenshot+%28341%29.png Screenshot+%28342%29.png Screenshot+%28343%29.png
Algorithm Updates | | Chowsey0 -
Why Google changed our page-title suddenly which has been same for years
Hi all, I know Google shows a different page titles. Happens when over optimised or when we copied competitors page title. But we did neither. Suddenly Google changed our homepage page title in search results. Our page title suffix "brand name" has been moved to beginning. Our page title is still for years.
Algorithm Updates | | vtmoz1 -
Removing an old Google places listing for a newer version?
Hey there, I was wondering whether you could help me out on the following; One of our clients has a Google places listing that we created for their business but it appears to be being blocked - or at least conflicting - with an old listing. As such, Google appears to be showing the old listing with an outdated URL and company name - rather than the new one. Does anyone know how I can go about removing this listing or showing that the newer one is now more relevant? Unfortunately, I don't have the logins for the old places listing. Old listing; https://plus.google.com/105224923085379238289 New listing; https://plus.google.com/b/114641937407677713536/114641937407677713536
Algorithm Updates | | Webrevolve0 -
Google keyword tool
I was quite happy with google keyword tool for basic and accurate searches for keywords. Can anyone suggests a new tool that will give accurate search volume on google ( country specific ) I am not interest in info for adwords, and find a keyword planner tool way out in traffic results, compared to Keyword tool. Is the keyword tool completely gone?
Algorithm Updates | | summer3000 -
Getting listed in the Google local result - help!
Good day, I'm really struggling to get a client to appear in the Google Local map snapshot (on the right of the SERPs), even when their company name is Googled. I've tried everything including getting the main Google Local account verified, had some reviews put up, all the required and relevant info has been completed, yet their location and the map never appear. Any help out there as to how I can remedy this? Thanks
Algorithm Updates | | Martin_S1 -
Why are Google Webmaster Tools' Google rankings different to actual Google rankings?
Dear Moz, We have noticed that according to Google Webmaster Tools one of our client sites is ranking very prominently for some of the major key phrases that we are trying to rank them for. However, when we perform a Google search for these queries, our client's content is nowhere to be seen, not even on the 5th page (we logged out of the Google account before performing the test). A long-term manual spam action on our client's site was recently lifted by Google - is it possible that Google Webmaster Tools is providing data about our client's estimated Google rankings, without taking into consideration the penalty of the manual spam action which was taken? Thanks
Algorithm Updates | | BoomDialogue690 -
Google Rankings Dropped in Past Few Weeks
Hi All, I work for an online appliance retailer and over the past weeks, we've seen a drop in our google SERPs. This time last year we were ranking in the top 3 for our top converting key terms, but now we are ranking towards the bottom of the first page or even on the top of the second page with the big box stores now dominating for our key terms. Needless to say traffic for these pages has dropped off considerably. We still have quite a bit of traffic coming in for other key terms, but they don't convert as well. Is anyone else seeing the same thing? If so what are you doing to combat this? Do you have any suggestions? Thank you!
Algorithm Updates | | airnwater0 -
Has Google lost its mind? I am the only link in every SERP for a query?
I run a small online debutante dress store and have been doing some onsite seo recently. Anyways, when I search for the search query "deb dress style guide" my site is the only search result for the first three pages of Google Australia (my target market). Just endless links to my site. I have competitors in my niche who all have websites worthy of listing in the SERP as shown when you google "deb dresses". Can anyone explain whats going on?
Algorithm Updates | | mydebdress20