Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Faceted Navigation URLs Best Practices

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Faceted Navigation URLs Best Practices

    Intermediate & Advanced SEO
    2
    4
    1146
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • viatrading1
      viatrading1 last edited by

      Hi,

      We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/

      We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product.

      All this will happen without changing the URL, https://www.viatrading.com/all/

      Is this the best practice?

      Thanks,

      1 Reply Last reply Reply Quote 0
      • Joe_Stoffel
        Joe_Stoffel @viatrading1 last edited by

        Hi there,

        If you want to provide these different sorting/filtering options, faceted navigation is going to be your best option. As I mentioned above, with this approach you need to utilize nofollow, noindex, robots.txt and canonical tags to communicate to search engines where duplicate content will occur.

        In the example you provided (masonry or list), you would want a single URL for both views otherwise you are presenting new opportunities for duplicate content.

        Happy to discuss further if you have any additional questions!

        1 Reply Last reply Reply Quote 0
        • viatrading1
          viatrading1 last edited by

          Hi Joe,

          On our case, in which we want to have filters and be able to access a filtered URL, is there a better option than faceted navigation?

          In this case - since we want to show the same product in different formats (e.g. masonry or list), should we have a different URL for each view?

          Thanks,

          Joe_Stoffel 1 Reply Last reply Reply Quote 0
          • Joe_Stoffel
            Joe_Stoffel last edited by

            Hi there,

            Generally, faceted URLs are not a best practice for SEO. I suggest you review Google's best and worst practice guidelines for faceted navigation, you can find that here. According to Google, this is often not search-friendly "since it creates many combinations of URLs with duplicative content. With duplicative URLs, search engines may not crawl new or updated unique content as quickly, and/or they may not index a page accurately because indexing signals are diluted between the duplicate versions."

            However, If your canonical tags are in place to handle the different parameter/filter URLs that are being created (which will resolve duplicate content issues) you should be fine. Hope this helps!

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • kayl87

              Is single H1 tag still best practice?

              Hi Guys, Is having a single h1 tag still best practice for SEO? Guessing multiple h1 tags dilute the value of the tag and keywords within the tag. Thoughts? Cheers.

              Intermediate & Advanced SEO | | kayl87
              0
            • Rhythm_Agency

              What are the best practices for geo-targeting by sub-folders?

              My domain is currently targeting the US, but I'm building out sub-folders that will need to geo-target France, England, and Spain. Each country will have it's own sub-folder, and professionally translated (domain.com/france). Other than the hreflang tags, what are other best practices I can implement? Can Google Webmaster tools geo-target by subfolder? Any suggestions would be appreciated. Thanks Justin

              Intermediate & Advanced SEO | | Rhythm_Agency
              0
            • McTaggart

              Image URLs - best practice

              Hi - I'm assuming image URL best practice follows same principles as non image URLs (not too many files and so on) - I notice alot of web devs putting photos in subdomains, so wonder if I'm missing something (I usually avoid subdomains like the plague)!

              Intermediate & Advanced SEO | | McTaggart
              1
            • Hatfish

              What is the best practice for URLs for E-commerce products in multiple categories?

              Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM

              Intermediate & Advanced SEO | | Hatfish
              0
            • underscorelive

              What is the best URL structure for categories?

              A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted.  However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!

              Intermediate & Advanced SEO | | underscorelive
              0
            • Michael-Goode

              Domain Name Change - Best Practices?

              Good day guys, We got a restaurant that is changing its name and domain. However they are keeping the same server location, same content and same pages (we are just changing the logo on the website). It just has to go a new domain. We don't want to lose the value of the current site, and we want to avoid any duplicate penalties. Could you please advise of the best practices of doing a domain name change? Thank you.

              Intermediate & Advanced SEO | | Michael-Goode
              0
            • tomypro

              Best Practice for Inter-Linking to CCTLD brand domains

              Team, I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. : amazon.com
              amazon.de
              amazon.fr
              amazon.it Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement  of site-wide links I am reviewing this practice. I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles. Anyone having any thoughts/opinions on this topic they are open to sharing? /Thomas

              Intermediate & Advanced SEO | | tomypro
              0
            • salvyy

              Exact keyword URL or not?

              Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal

              Intermediate & Advanced SEO | | salvyy
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.