Why should I avoid publishing off-topic content on my website?
-
As a fun project, my team wanted to build a mini-food blog based off the lunches we make here at our office -- but we're a software company and, topically, our product has nothing to do with food. Therefore, I suggested that we not publish this content on our website + create a Medium publication instead (this would also help us avoid the headache of creating an entirely new section of our website / potential 404 issues from non-technical editors / etc.) However, I struggled to articulate _why _it's a best practice to only publish relevant content on your website. Is it to help search engines understand what your website is about as an entity? Spam signals?
-
If you do not want to "mess up" your blog with unrelated content, you can create Instagram or Tumblr to this content.
_This can cause an increase of fans in them and then use it favor in your blog._What do you think?
-
I think that you could give this new blog a technology spin, mixing food with educational tech...
-- what code monkey's eat
-- phish and chips
-- water hole attacks
-- restaurant networks
-
I think when you are looking at content for your blog, it is ok to have fun posts, staff highlights, etc every once in a while and it adds a personable feel to your blog, however if you are wanting to do a food blog with consistent posts being put on it, it should be separate as you don't want your website visitors confused about what you do or offer.
As far as search engine optimization goes, it shouldn't effect your rankings when doing just a post every now and then that is more fun or entertaining, however the vast majority of your posts should be industry-related and helpful. Doing the mini-food blog on a platform like blogger or wordpress, seperate from your website, would be a good idea for this in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Spinner Tool??? Worth? Recommendations?
Hi all !! We have different websites in the english language (UK, IE, US, etc...), but we focus our content strategy (landing pages) in just one of them. We were thinking about using a Content spin tool to use this content in the other websites and give them an extra push in terms of SEO (content is the king :)). Did you have any idea if they work fine? Did you have any experience with them? Can you recommend any? Are they tools really worth or they are not working fine and after the spin a full review (and probably some re-write) is necessary? Of course I´m talking about the paid ones.... Not even thinking about the free tools 😉 Thanks for your help in advance !!!
Content Development | | AutoEurope0 -
How do you find your ideas for content
Morning Mozzers, We have finally come to the point where we can start to focus on making good original content. We were wondering how you guys come up with ideas for your content. We are currently doing lots of keyword research to gather ideas and subject areas. But we are struggling with 'angles of attack'. Being an eCommerce site it is easy to do lots of "The 5 best products for this" type of content. But we feel there is limited value in these especially if we want to gain links to our articles in future as valued content. How do you come up with your ideas for more valuable and linkable content especially in very niche product areas. Thanks all.
Content Development | | ATP1 -
Duplicate YouTube Script Content - Penalty?
I've been tasked with writing scripts for upward of 100 YouTube videos describing my company's products. In more than a few cases, the products are so similar as to be almost identical; unfortunately, they aren't and will require their own videos. If I create a "template" script, I would save hours and hours of tedium. For example: Video 1: (VOICEOVER) Buy the ABC widget today! Video 2: (VOICEOVER) Buy the XYZ widget today! So, my question is: Would I be looking at a duplicate content issue? Jeff McRichie's terrific Whiteboard Friday about YouTube Ranking Factors mentioned that YouTube has an auto-transcription feature that might expose my self-plagiarism, and I don't want to get dinged. BTW, this isn't a matter of my being too lazy to write individualized content; it's more that 1) the products are almost identical, and 2) I have just about a week to write, produce, and act(!) in all of them.
Content Development | | RScime250 -
Which kind of testimonials increase more the conversion rate of and e-commerce website?
In an e-commerce website is it better to have: a) Email of happy customers.
Content Development | | YESdesign
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website. Which of these from your direct experience works better? Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated! Many thanks in advance, YESdesign team ps. we don't have the budget for images and or videos…0 -
How to Get Rid of Duplicate Content Captured on Article Lists
We have a ton of articles and blog posts on our site. Currently, we display summary lists of articles that contain the first paragraph of the article in the summary list. However, in my reports, this is coming back as duplicate content with the full article itself. How do I fix this? Ex: article main page- http://www.robots.com/articles/10 First article on that page- http://www.robots.com/articles/viewing/grippers-for-robots (which shows up as duplicate content with the main artilce page). With our blogs, we have the most recent 5 blogs (in the same summary format) listed on our main blog page. We then have categories that people can sort by. But again, this is causing us duplicate content because those pages show the first paragraph of the blogs related to that category. Ex: blog main page- http://www.robots.com/blog. First blog listed on that page- http://www.robots.com/blog/viewing/robots-and-automation-bringing-jobs-back-to-the-united-states (which then shows as duplicate content with the main blog page). And then you can also select categories to see related topics: http://www.robots.com/blog/category/buying-a-robot which is showing as duplicate content also. Help! How can I prevent this? Thanks! JWanner
Content Development | | jwanner0 -
Help on blog topics for my niche
I'm looking for a couple of blogging ideas to get the ball rolling (mainly in my head) for one of the company websites I am working on. The site is https://perco.co.uk The company is based around offering trenchless technology across the UK. The first couple of posts are more like 'Latest news' items and I have only really come up with an idea of 'microtunnelling vs directional drilling'. I didn't seem to get much out of ubersuggest, soovle and google instant. Has anyone got any ideas? Thanks
Content Development | | Hughescov
Shaun0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
Define: Good Content
I am curious to hear what you guys consider to be the characteristics of good content and in which order if you have a preference. Here are a few I can think of: Informative (you can learn something new) Substantial (enough of it and thorough) Complete (doesn't give half-baked information or ideas) Unique (not regurgitated original content) Helpful (practical actionable information) Visual (content complemented by media) Referenced (claims made are substantiated through citations) Entertaining (or otherwise emotional, e.g. surprising, sad, shocking, controversial) Formatted (easy to read and follow) Timely (right content at the right time, applies for news) Professional (writing style, grammar, spelling and sentence structure) Can you add to this list?
Content Development | | Dan-Petrovic1