Supplier Videos & Duplicate Content
-
Hi,
We have some supplier videos the product management want to include on these product pages.
I am wondering how detrimental this is for SEO & the best way to approach this.
Do we simply embed the supplier YouTube videos, or do we upload them to our YouTube - referencing the original content & then embed our YouTube videos?
Thank you!
-
Hi Becky
It all comes down to intent. Whether you want to attract visitors to your page or your Youtube channel.
There is no direct SEO benefit by having a Youtube video on your page, you are essentially adding an outbound link even if it's nofollow - however it does provide really valuable information for the user. If cost is an issue and you feel you have no alternative then I would use a Youtube video.
The other benefit is that the video will be seen on that platform, the second biggest search network, and people searching for that product may click a link back to you. So if you are going to add videos to YouTube then make sure they are fully optimised.
Fill in the description fully with the a link back to your product page in the first line (It won't help with SEO as they are nofollowed - but it may result in people following the link back to your site)
Fully brand the video to heighten your own company's brand awareness - so maybe a 4 second sting at the beginning - then the video then a branded placeholder at the end.
Also make sure all of the tags are filled in for search & location etc are filled in advanced options.
MOZ use Wistia as a form of self hosting but do in fact put some videos on Youtube some months later. There is a new year video on Youtube - posted in May! (5 months later) - They title the two videos slightly differently so that they get two bites of the cherry for searchers. (Look up 'How To Create An SEO Strategy in 2017)
Finally: Note that Zappos do not use Youtube - Kind of says it all really!
I hope that helps!
Regards
Nigel
Carousel Projects -
Hi Nigel
Sorry to only just get back to you. So you think there's no SEO merit in hosting a YouTube video on the product page?
Even if the video ranks higher, it is still on your channel so increasing visibility of your site?
I do understand that Google will obviously promote their site over yours, but if you don't have the budget capability at the moment to use another service would you just avoid videos on product pages altogether?
I'll check out the article, thank you!
-
Hi Becky
If it was my site I would not be embedding Youtube videos on product pages.It's no good for SEO and often the Youtube page you embed from will rank way higher than the product page. Youtube wants to rank it's own pages not yours.
I would use a CDN, your own website or a service like Wistia to either self host or emulate self hosting. MOZ do this for their own Blog with a transcription beneath. You'd be amazed how much better this is if you are serious about product videos.
My understanding is that you can add these to Youtube after around 3 months as your authority is established - you then get some benefit of people searching Youtube for your products.
More help here: http://carouselprojects.co.uk/video-on-product-pages/
I apologise in advance but I wrote it - I hope there is no rule about putting ones own help page in!
Regards Nigel
-
What benefit is there to using video from your channel?
As for editing, you'll have to research what's necessary. Few years ago adding intro was enough, but I think they now compare audio and video and may flag videos as a duplicate based on % of identical parts. Or I may have read that wrong. It's best if you research this matter without relying on my advice.
-
Thank you!
We do have permission and can edit them at the start/end - if we can do both & upload them, is it still best to use the suppliers YT videos?
-
Embed the supplier's video.
This has more to do with youtube's guidelines than SEO.- First, you'll need the creator's permission to use the video.
- Second, you'll have to edit it, as duplicate videos are not allowed on youtube, you'll get a strike for uploading identical video. Few strikes and your channel is blocked, which means you'll have embed videos which no one can watch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEM Rush & Duplicate content
Hi SEMRush is flagging these pages as having duplicate content, but we have rel = next etc implemented: https://www.key.co.uk/en/key/brand/bott https://www.key.co.uk/en/key/brand/bott?page=2 Or is it being flagged as they're just really similar pages?
Intermediate & Advanced SEO | | BeckyKey0 -
About duplicate content
We have to products: - loan for a new car
Intermediate & Advanced SEO | | KBC
- load for a second hand car Except for title tag, meta desc and H1, the content is of course very similmar. Are these pages considered as duplicate content? https://new.kbc.be/product/lenen/voertuig/autolening-tweedehands-auto.html
https://new.kbc.be/product/lenen/voertuig/autolening-nieuwe-auto.html thanks for the advice,0 -
Category Pages For Distributing Authority But Not Creating Duplicate Content
I read this interesting moz guide: http://moz.com/learn/seo/robotstxt, which I think answered my question but I just want to make sure. I take it to mean that if I have category pages with nothing but duplicate content (lists of other pages (h1 title/on-page description and links to same) and that I still want the category pages to distribute their link authority to the individual pages, then I should leave the category pages in the site map and meta noindex them, rather than robots.txt them. Is that correct? Again, don't want the category pages to index or have a duplicate content issue, but do want the category pages to be crawled enough to distribute their link authority to individual pages. Given the scope of the site (thousands of pages and hundreds of categories), I just want to make sure I have that right. Up until my recent efforts on this, some of the category pages have been robot.txt'd out and still in the site map, while others (with different url structure) have been in the sitemap, but not robots.txt'd out. Thanks! Best.. Mike
Intermediate & Advanced SEO | | 945010 -
Duplicate content across internation urls
We have a large site with 1,000+ pages of content to launch in the UK. Much of this content is already being used on a .nz url which is going to stay. Do you see this as an issue or do you thin Google will take localised factoring into consideration. We could add a link from the NZ pages to the UK. We cant noindex the pages as this is not an option. Thanks
Intermediate & Advanced SEO | | jazavide0 -
Copying my Facebook content to website considered duplicate content?
I write career advice on Facebook on a daily basis. On my homepage users can see the most recent 4-5 feeds (using FB social media plugin). I am thinking to create a page on my website where visitors can see all my previous FB feeds. Would this be considered duplicate content if I copy paste the info, but if I use a Facebook social media plugin then it is not considered duplicate content? I am working on increasing content on my website and feel incorporating FB feeds would make sense. thank you
Intermediate & Advanced SEO | | knielsen0 -
404 for duplicate content?
Sorry, I think this is my third question today... But I have a lot of duplicated content on my site. I use joomla so theres a lot of unintentional duplication. For example, www.mysite.com/index.php exists, etc. Up till now, I thought I had to 301 redirect or rel=canonical these "duplicated pages." However, can I just 404 it? Is there anything wrong with this rpactice in regards to SEO?
Intermediate & Advanced SEO | | waltergah0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Duplicate Content - Panda Question
Question: Will duplicate informational content at the bottom of indexed pages violate the panda update? **Total Page Ratio: ** 1/50 of total pages will have duplicate content at the bottom off the page. For example...on 20 pages in 50 different instances there would be common information on the bottom of a page. (On a total of 1000 pages). Basically I just wanted to add informational data to help clients get a broader perspective on making a decision regarding "specific and unique" information that will be at the top of the page. Content ratio per page? : What percentage of duplicate content is allowed per page before you are dinged or penalized. Thank you, Utah Tiger
Intermediate & Advanced SEO | | Boodreaux0