Do you outreach to blogs with no recent activity?
-
I have been doing outreach to blogs with some good success. My question (problem) is that many blogs do not update regularly and they may not have a new post within the past year or so.
Is it best to pass on sending them an email or is it worth the time to do it? What is your cutoff point?
Thanks!
-
As you said, as long as you're adding value then there's no harm in seeking links. As always just make sure they're relevant to your space.
Link building is still a ranking factor so if you're getting a ranking increase on top of clicks and awareness why not actively seek links?
-
Great tip, thanks for the idea!
-
Personally, I don't see anything wrong with going for the link if I'm adding value to their website and making a good name for myself in the process. Even if I'm just asking for a link because I think I have something that would be of interest to their visitors I don't see a problem with it.
I appreciate that your strategy may be different than mine but I don't think that everyone has moved on from outreach for linking purposes. For example > https://moz.com/blog/category/link-building or http://backlinko.com/link-building
-
Good luck! You're SEO strategy is in that case 2-5 years behind if you're doing it just for links. The rest of us have moved on to strategies that do bring company value!
-
Hey. I agree with what Martijn said that generally, you want to request links from more active sites. Those sites tend to have better overall quality, search performance, and a more active audience. The one thing I'll add is that sometimes you can find blogs that have great evergreen content (good rankings, good links, seem to have decent traffic, etc.) even though they don't have a lot of recent content. In these cases, a link to a relevant page on your site could enhance that evergreen content and sometimes site runners are willing to update old articles (even if they aren't adding anything new). For example, maybe an old blog post on a currently inactive site has a great recap of the best ways to do X (where X is a subject that hasn't changed much in years). You have a page that offers another way to do X or is somehow tightly connected, so including it in that older blog post could be of use to the people who find that old article.
-
Thanks
Yes, the awareness is nice but the links are what I'm after.
-
Hey!
So what's your incentive for sending them one? If they're not going to update it, Google will also have noticed that they haven't published anything noteworthy in the last year. Also if you're only doing link building for the links and not for awareness + visits. My guess would be that it's then not worth it with a site that has not been updated.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Running a separate WP theme for the blog section?
Hey guys, I’m somewhat new to SEO, but I’ve caught on a lot these past few years. Recently I’ve started working with a web dev who is one of those types that ‘doesn’t believe in SEO’ whatever that means. I’m a content guy myself, but I know enough about SEO to recognize when something is fishy, especially since this particular case has to do with my job. Here’s the gist of it. The dev wants to keep the main site on a custom CMS, but run the blog on a separate WordPress platform. In other words, nodepositfan.com would be on a custom CMS, but nodepositfan.com/blog would be on a separate WordPress setup. I’ve never seen this done before. I’m wondering how this might affect technical SEO down the road. Will the site be penalized in any way because there are essentially two CMS running on the same domain? I was thinking of escalating this further up the chain, but I wanted to check with you guys first. Let me know if this dude is a complete hack or am I just not familiar enough with this subject.
Intermediate & Advanced SEO | | woddyisland1 -
International Blog Structure & Hreflang Tags
Hi all, I'm running an international website across 5 regions using a correct hreflang setup. A problem I think I have is that my blog structure is not standardized and also uses hreflang tags for each blog article. This has naturally caused Google to index each of the pages across each region, meaning a massive amount of pages are being crawled. I know hreflang solves and issues with duplication penalties, but I have another question. If I have legacy blog articles that are considered low quality by Google, is that counting against my site once or multiple times for each time the blog is replicated across each region? I'm not sure if hreflang is something that would tell Google this. For example, if I have low quality blog posts: blog/en-us/low-quality-article-1
Intermediate & Advanced SEO | | MattBassos
blog/en-gb/low-quality-article-1
blog/en-ca/low-quality-article-1 Do you think Google is counting this as 3 low quality articles or just 1 if hreflang is correctly implemented? Any insights would be great because I'm considering to cull the international setup of the blog articles and use just /blog across each region.0 -
Blog page ranked in a matter of hours, now what to continue climbing ?
Hello, I just published a blog page a few days ago and it currently ranks on 3 rd page for the keyword "loire valley bike tours". Something I haven't managed to do for years with my page that talks about tours in the loire valley. My guess is that I have better content on it. Now my question is : will it continue climbing (if so at what rate) or will it stay there unless I improve my content and get links to it or will google calculate its PR and have it slowly climb over time...without changing anything. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Republishing blog content on LinkedIn and Medium
Hi Mozzers, I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this. However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal: "there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content." So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
Intermediate & Advanced SEO | | Zoope0 -
Outreach - what to give away in return
We are creating a PDF that is useful for people in our industry. In the email outreach, what should we give in return for these people using or linking to our PDF. Looking for a list of possible ideas.
Intermediate & Advanced SEO | | BobGW0 -
Recently created site indexed; no backlinks showing?
I launched a website for a client in mid-March. The site is already indexed, I have built quite a few links to it (links are also indexed), and ranks well for some targeted keywords. However, when I try to check backlinks to the site with Open Site Explorer, it comes back with "No Data Available For This URL". Is this something I should be worried about or merely a case of 'recency' of page creation'? I know it says that it can take 45-60 days for a site to be included in Linkscape but I'm approaching the 60 days mark and still nothing.
Intermediate & Advanced SEO | | Igor-Avidon0 -
Why is google showing our blog like this?
Why is our blog title saying "the blog" before it in Google? X4vTU.png
Intermediate & Advanced SEO | | Tatango0 -
Is blogging enough to keep my site fresh?
I know that one of the things Google looks for is fresh content. My main site is a wordpress site where I have optimized about 12 static pags and I also do blog posts. Assuming I continue to blog, do I need to give my pages a periodic "face lift" or is enough just to keep blogging and add a static page from time to time? Paul
Intermediate & Advanced SEO | | diogenes0