Content Marketing - Car Space
-
Hey looking for cool content marketing examples in the car industry. Like major car companies leveraging their resources, in developing awesome, and viral content.
Anyone aware of any cool campaigns?
Cheers,
Mark
-
I believe Land Rover had an excellent guide campaign up until in their recently purchased company in India.
I like their ads when they were owned by victors the most.
It's never over in a rover
no hill to steep No ditched to deep
the best 4 x 4 by (X) far
BMW and Mercedes-Benz have done son truly outstanding jobs
what's the ultimate driving machine? you know the answer
Porsche has done some excellent offbeat ads.
A picture of a 911 Turbo driving down the road
a caption reading "kills bugs fast"
bringing back Mercedes-Benz the Lord won't you buy me a Mercedes-Benz Janis Joplin song was to the baby boomers something amazing has Mercedes had never stood for anything like that during the 60s.
automobile advertising some of the best in the world. Mercedes has very good Christmas campaigns as well.
cars are clearly used in movies all-time new can tell when a car company has anted up the funds to have someone drive their car. Note the Volkswagen Audi group has always had a feud with Mercedes-Benz back when they both raised each other in silver as to not have to have the weight of the paint hold them back.
If you've seen the movie unknown with Liam Neeson in Berlin you'll note the good guys are always driving a white Mercedes-Benz that if it gets in an accident carefully shows their bags going off and people unhurt.
The bag guys drove Volkswagens intentionally made to look worse than normal of course there were black. And could never keep up with the white Mercedes
as far as a long drawn out content marketing campaign road and track, car and driver and motor trend do that for companies like BMW Porsche Audi Mercedes any car company they like.
There are books written about the Range Rover literally 500 page hardcover books. showing how the Queen and all the royals use them in addition Rolls-Royce did an excellent job of not publishing its horsepower just stating simply "adequate"
I hope to have been of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
I have a client based in the UK and one of their distributors based in the UAE have copied the content for their own website, will this affect my clients rankings because of duplicate content?
Content Development | | CreativeCow0 -
Add a Search box (content hub) for my website?
Hello We would like to introduce a search area in our website, to help our users to find all information regarding a specific topic (landing pages, infographics, blogs, videos, etc...). Before we decide to build everything internally, we were wondering if there is any widget or plugging to make this in a smooth way and that works fine. I have also seen that Google offers a custom search option to make this happens. I would really appreciate advice about what to do regarding this topic: Is there any company that offers a really good solution for this? Is worth to use Google custom search option? Or the best option is build it internally? PS: I have seen that there are many plugins for wordpress, but our site is not a wordpress blog. Just to clarify. Many thanks for your help 🙂
Content Development | | AutoEurope0 -
Thoughts on Evan Carmichael for Content Marketing & SEO?
We used to have a lot of success repurposing content through EvanCarmichael.com, but it seems like our articles are being de-indexed there very frequently now. I'd love to hear some others' opinions on Evan Carmichael and how worthwhile it is to keep publishing there. Thanks!
Content Development | | ScottImageWorks0 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
Blog Marketing
Hi everyone, I have a quick question regarding blog marketing. A colleague is embarking of her new years resolution to get in shape and is blogging about her experience, which has so far been successful. Can anyone suggest any good free blog directories where I can list her Blog? Or any other ways to market her blog? (she will be doing one post a week over the next 20 weeks)
Content Development | | Hardley1110 -
Filling Up Content For A New News Publishing Site
Hello, SEO Gurus. I have a client whom I've been working with for a few months now, and part of our service offering is to publish and promote fresh, daily content on his site's blog. This strategy has been a huge success thus far, he is very happy with the content, etc. Now, he is getting ready to launch a second site, which will be a news publishing site for his industry niche, and we will once again be providing the content on a daily basis: we're going to be producing 10 to 15 articles a day. It's a big operation for us. The client, however, is concerned that he doesn't want the site to appear "thin" on content in the early going, and asked if it would be possible to populate the new site with the articles we wrote on the other site's blog. My gut reaction to this is that it would be an exceedingly bad idea to do this. While we are the ones who authored the original content (and we've used author tags and publishing markup), the best bet is to simply start fresh. Besides that, seeing as we'll be pumping out tons of content on a daily basis, it won't take long to fill up the content coffers. That being said, I just wanted to run this past you all and see if anyone had any alternative ideas on how to use the old content without it being duplicate content. I was thinking that maybe designating all of the old articles with noindex, nofollow could be an option? Many thanks in advance for your time and attention. Sincerely, Mike
Content Development | | RCNOnlineMarketing0 -
Duplicate Content
I am wondering what is the best way to show google that there is duplicate content on the page. for example on our product pages they are unique content except we give the same guarantee and promise on every product providing some duplicate content. What is the best way to fix this issue?
Content Development | | DoRM0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0