Implementing nofollow tag affect ranking
-
if a blog that is performing well on the first page at an average position of 4 for an informative term. The blog contains a lot of outbound links, adding nofollow tag to all of them affect the current ranking? There are few other same cases.
Here is the link - monk.webengage.com
The was a lot of other optimization done on the page but the ranking did not improve at all. Is the issue with my domain authority or is it due to higher backlink to other competitive domains.
-
Hi webengageseo,
Do you have any results to report from the changes you made? We would love an update!
Christy
-
Happy to have been of help, please do let us know how the test goes
-
Thanks for clarifying this, will test with one page and review the results.
-
Thanks for letting me know, will try this nofollow activity with one page and see if the ranking go down.
-
Hi There,
I see outbound links leaking juice away from the page. There are benefits from outbound linking to a trusted source as Rand explained in the last Whiteboard Friday. You are strengthening the trust of the page by linking to highly regarded and high DA or PA resources. For example to a newspaper article about a subject, a .gov on a patent website, Wiki, or some equally regarded page.
If the outbound link is just to other websites or blog then I would be careful linking to them with a follow link. I certainly wouldn't do it to expect a link back as this kind of reciprocal linking went out with the ark.
If it was my website I would check the outbound page - if it's a trusted source then leave it. If there are a bunch of other links then nofollow them. You will certainly not be penalised by having the nofollow link on your page but the page may well be enhanced by limiting the dofollows to run so so pages.
Regards
Nigel
-
I think that having outbound links is a key part of an healthy site (unless your accepting a guest post for each post you create). I think there are also some good assets from linking outside of your site:
- you may get links in return as using those outbound links as part of an ego bait campaign
- people you're linking to may want to give visibility to that mention so they may share that article on their social media and other channels they control
- there are some articles about outbound link cogitation which works similarly to internal backlink cogitation but instead of considering inbound links it consider outbound. In other words, sites linking to same sites are somewhat similar
As you can see there are different approaches, but natural outbound links are a natural part of the we, which is the "web" because of its networking system. Cyrus, covered the topic in a previous whiteboard https://moz.com/blog/external-linking-good-for-seo-whiteboard-friday you may get some nice insights from there
There are many things you may do before considering adding the nofollow tag, maybe you can apply other optimizations to improve your rankings. Anyway, if you think there is some good opportunity, you can always test it. Instead of testing the entire site at once why don't you just modify a couple of pages and see if there is a significant ranking change? Data is far superior than any opinion I can give you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is putting brandname: in title tag
Hello, I was wondering why this is happening? In html for example the title tag is something like this: keyword 1 | keyword 2 | Brand name. Title is 67 characters.. When I search in google, I see the site but it shows brandname: keyword 1 | keyword 2 Is this bad? does this mean that google doesn't like the title tag that is in the html? I tried looking it up on google, but they were outdated and I honestly didn't really see an answer to what it means when this happens. Does the brandname: affect rankings?? Have any of you dealt with this, or noticed this?
On-Page Optimization | | donnieath0 -
Implementing Schema.org on a web page
Hi all, As we know, implementing Schema doesn't change the look & feel of a web page for the users. So here is my Question.. Could we implement Schema markup on the web pages only for Bots (but not visible to users in a Source code) so that page load time doesn't increase?
On-Page Optimization | | vivekrathore0 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
Word count and ranking/traffic
Hello All, Recently, a client of ours enlisted another firm to redesign their website, www.thepodhotel.com. The new site went live on February 20th. Since that date, we have seen a 30% drop in Google Organic traffic, year-over-year. Even a cursory glance at the site will tell you that there was quite a bit left on the table, from an SEO point of view. However, my question pertains to word count. The word count on the new site is quite a bit lower than the old site. How much value do you feel this has on rankings? Do you feel that, among the many other items that need to be addressed, we should be focusing on creating more copy? I appreciate all of your input. Frank
On-Page Optimization | | FrankSweeney0 -
Creating the META title tag?
I am having a hard time figuring out what the best META title tag is for my site. I have a deal blog that focuses on Amazon deals but I also write articles, top ten lists, etc. It is baby and mom related. Is there a tutorial for this? Should I just experiment and watch my organic search results? TIA!
On-Page Optimization | | dealblogger0 -
Why I am ranking for irrelevant keywords
My website is e-commerce and used to rank for all industry related keywords like buy widgets, cheap widgets, online widgets in top10. And suddenly my website was hacked and to resolve this hacking issue i have re-write all my dynamic urls into static pages after that new pages are indexed and ranking well. But after few months i have notice few changes in keywords ranking going down. But suddenly after Google Algo (EMD/Panda) update on Sept 27 i lost all my positions. And then according to Google guidelines i have worked on over optimization and low quality pages. I have removed all tones of low quality pages from SERP and simultaneously worked on url re-write. But i have notice small percent of changes in keyword positions like when Google Algo (EMD/Panda) is rolled out i lost my keyword positions from 1st page to 200 page and after working on over optimization and low quality pages the keywords are came back to 100 pages. Recently i have notice that my web pages ranking for irrelevant keywords. For example, let's say i used to rank for home page for these keywords; buy widgets, cheap widgets, online widgets but now am ranking for different inner pages say (guide pages). Can any one suggest me whats wrong..
On-Page Optimization | | BipSum0 -
Title tag formatting
So I thought I had Title tags cracked... Unique to each page Priority phrases at the start Under 70 characters inc spaces No spamming of keyword phrase Brand at the end But do people believe that this structure is bad? <keyword 1="" phrase="">| <keyword 2="" phrase="">|<brand></brand></keyword></keyword> and that Title tags should now be structure more like full sentences? And does using the same keyword phrase on several pages dilute or cannibalize results? Thanks
On-Page Optimization | | ToonyWoony
Kate0 -
Does reading grade level affect rankings? What level should I write for?
Search engines measure the reading level of your page. But how does it affect ranking? Should I be aiming more for a low or high Flesch–Kincaid grade level?
On-Page Optimization | | stevenw0