Multinational SEO
-
Hi all
The situation:
We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world.
As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from.
We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline.
My question is more aimed at the English speaking countries and how we should optimise our website for these.
For example:
websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website.
So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html
What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country?
Is duplicate content still an issue?
All our prices are displayed in USD will this go againts?
We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK?
Does anyone have any case studies and or other reports I can read that may help me find the right solution for us.
Thanks
Danny
-
First off, I agree with the advice that Charles has given you. Keep them all on the same domain! It means that your DA will help the authority of your pages aimed at other countries. Now, let me address your other questions:
-
Yes, duplicate content is still an issue. You can solve it using the rel=hreflang tag. This will tell Google for what country the content is meant. For instructions on how to apply it, check this post: http://searchenginewatch.com/article/2232347/A-Simple-Guide-to-Using-relalternate-hreflangx
-
Pricing your products locally can be helpful, in establishing your commitment to that market. I just read this article that could be helpful when thinking about that strategy: http://searchengineland.com/how-international-pricing-strategy-website-forms-impact-global-search-marketing-147265
-
If at all possible, localizing the way things are written will also show your commitment. We work exclusively on Spanish language projects, and I can tell you that we have to localize quite a bit depending on the market we are going after.
Let me know if you need any more help, I'll be glad to point you in the right direction if I can.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Quick View windows affect SEO?
I have the following website that I am building (http://www.jetabout.ca/cruises/). All the items listed link to quick view pop ups. I was wondering how does this affect SEO and will Google be able to pick up on this?
Intermediate & Advanced SEO | | cholidays0 -
How to find a good seo company?
Hello there, Can anyone recommend how to go about finding a good seo company?
Intermediate & Advanced SEO | | edward-may0 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
How do you Hire someone for SEO?
What questions do you ask when hiring an SEO person? What is the most important thing in selecting a company for SEO? Should they be able to make recommendations on changes in your website for seo?
Intermediate & Advanced SEO | | Realtor1010 -
List of Best SEO forums
Could I please get some input on a list of the best SEO forums out there besides SEOmoz? (Both mainstream and non mainstream)
Intermediate & Advanced SEO | | Luia0 -
SEO and Pictures tool
Hello, I need to share pictures albums. I would like to know if any of you have an opinion on the best tools available to share pictures on the web? When I say 'the best tool' I mean from an SEO perspective. So, based on your experience, is there tools with which I have better chances to get my pictures indexed? Thanks !! Note: CNET has created a great article that present the major players
Intermediate & Advanced SEO | | EnigmaSolution0 -
Indirect SEO boost from links
I have 2 ecommerce sites, each with a blog. I am increasing my linkbuilding efforts, but I don't want to build too many links directly to my 2 sites over a short period of time. I have decided that I will add a certain number of links to sites/pages that are already linking to my main sites (for example, a blog post on my blog, guest post on another blog, article submission, etc.). How much of a benefit can I expect in terms of rankings? Has anyone tested this out or experimented with something like this? What are the pros and cons? I appreciate thoughtful comments.
Intermediate & Advanced SEO | | inhouseseo0