Pages Fighting Over Keywords
-
Hi Guys,
Just after some general advice. Since manipulation of keywords through links is no longer a feasible way of ranking these days, I was wondering how people got round the issue of pages bouncing for the same keyword or Google deciding that a blog post is a better signal rather than your service page.
For instance if you are doing local and national search, how do you stop the local keywords ranking for national pages, without diluting the local signals. I have some ideas:-
- stronger internal linking to the page
- review content
But obviously redirects or canonical won't be a good solution as I still want these pages to exist in their own right.
Regards
Neil
-
Hi Neil,
Thanks for your reply. So, the thing is, it's typically much, much harder to rank national pages (you're competing against the nation) than to rank local ones - if the searcher is local and the search is perceived to have a local intent, because these pages are only competing locally. So, another question from me:
Are the local pages ranking well for local searchers? As in, your office in Atlanta is telling you they see the Atlanta landing page come up instead of the national page? And your office in Dallas is telling you they see the Dallas page come up instead of the national page?
Or, are you saying, you have a searcher in San Francisco (where you have no office) seeing the Dallas page instead of the national page?
-
Hi Miriam,
Something link this scenario yes. Okay the client has a lot of local landing pages which are performing extremely well. However theire is also the searcher who will perform a search without a local modifier but the issue is the national pages aren’t ranking, Google seems to be picking local pages instead. It definitely is a content issue but I don’t want the local pages to lose momentum.
I am thinking:-
-
more internal linking from local pages to the national page.
-
review national content and see if it can be improved/extended.
Regards
Neil
-
-
Hey Neil,
I want to be sure I've envisioned your scenario clearly. Are you saying something along the lines of:
-
You have a national medical services brand, with 10 clinics on the west coast.
-
You have a permanent page on your website that deals with the topic of supporting family members with Alzheimer's.
-
You write a blog post on an Alzheimer's walk in San Mateo that your clinic in San Mateo is co-sponsoring and which gets a lot of shares and links, and suddenly, this local-focused blog post is outranking the permanent, non-local page on this disease when someone searches for "Alzheimer's support.". And you don't want this ... you want the permanent article to appear first when people look for this keyword phrase.
Is this what you are describing, or would you modify my hypothetical scenario in any way?
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Indexing with Keyword
Hi, My webpage url is indexed in Google but don't show when searching the Main Keyword. How can i index it with keyword. It should show on any SERP when the keyword is searched. Any suggestions.
Technical SEO | | green.h1 -
3,511 Pages Indexed and 3,331 Pages Blocked by Robots
Morning, So I checked our site's index status on WMT, and I'm being told that Google is indexing 3,511 pages and the robots are blocking 3,331. This seems slightly odd as we're only disallowing 24 pages on the robots.txt file. In light of this, I have the following queries: Do these figures mean that Google is indexing 3,511 pages and blocking 3,331 other pages? Or does it mean that it's blocking 3,331 pages of the 3,511 indexed? As there are only 24 URLs being disallowed on robots.text, why are 3,331 pages being blocked? Will these be variations of the URLs we've submitted? Currently, we don't have a sitemap. I know, I know, it's pretty unforgivable but the old one didn't really work and the developers are working on the new one. Once submitted, will this help? I think I know the answer to this, but is there any way to ascertain which pages are being blocked? Thanks in advance! Lewis
Technical SEO | | PeaSoupDigital0 -
Pages to be indexed in Google
Hi, We have 70K posts in our site but Google has scanned 500K pages and these extra pages are category pages or User profile pages. Each category has a page and each user has a page. When we have 90K users so Google has indexed 90K pages of users alone. My question is. Should we leave it as they are or should we block them from being indexed? As we get unwanted landings to the pages and huge bounce rate. If we need to remove what needs to be done? Robots block or Noindex/Nofollow Regards
Technical SEO | | mtthompsons0 -
Page Content
Our site is a home to home moving listing portal. Consumers who wants to move his home fills a form so that moving companies can cote prices. We were generating listing page URL’s by using the title submitted by customer. Unfortunately we have understood by now that many customers have entered exactly same title for their listings which has caused us having hundreds of similar page title. We have corrected all the pages which had similar meta tag and duplicate page title tags. We have also inserted controls to our software to prevent generating duplicate page title tags or meta tags. But also the page content quality not very good because page content added by customer.(example: http://www.enakliyat.com.tr/detaylar/evden-eve--6001) What should I do. Please help me.
Technical SEO | | iskq0 -
Two of Pages Have Been SendBoxed
Hello, I was number 1-2 for my local keyword term, but now im nowhere, those two urls dont even show up in Google search results, my other pages DO, so that is obvious Google sendboxed them, i dont remember doing aggressive non quality link building, and its not a competitive term, since i was number 1 in Google for over 3 months or so i checked this tool and found that two of my urls are in sendbox http://www.searchenginegenie.com/sandbox-checker.htm I was never sendboxed before, can you help me how can i get out of this, since its my client's website, and i have to get those pages up as soon as possible Thank You
Technical SEO | | tonyklu0 -
Testimonial pages
Is it better to have one long testimonial page on your site, or break it down into several smaller pages with testimonials? First time I've posted on the forum. But I'm excited! Ron
Technical SEO | | yatesandcojewelers0 -
301 for a deleted page?
Which is in your opinion the best "301 practice" to notify Google that a web page does not exists anymore? For example: ...
Technical SEO | | YESdesign
---CATEGORY PAGE
-------SUBCATEGORY PAGE
------------ PRODUCT PAGE 1
------------ PRODUCT PAGE 2
------------ PRODUCT PAGE 3
... If you delete “PRODUCT PAGE 2” does it make sense to create in the .htaccess a 301 redirect towards the “SUBCATEGORY”? Do you have others tested methods to deal with this issue? Thank you in advance for sharing your opinions and ideas. YESdesign0 -
Getting on to page 1 again
I have recently set up a website, and as soon as it got indexed by google, I ranked on the first page at number 10... However, Ever since I have started trying to backlink.. the more I seem to do, the more I seem to drop down the rankings! The same for both Bing and Yahoo... I am really not sure what the problem is. My site is www.arilinegamesatc.com, and the ranking words are airline games and airline game. Any help woudl be greatly appreciated!
Technical SEO | | rolls1230