Keyword research
-
Hi,
When you do keyword research and my terms is SEO for example. Do I need in the content to have the word "SEO" by itself and then a related keyword like "SEO tools" as 2 separate keywords or can I have "SEO tools" only and will this be counted as 2 separate keyword. The 1 st one will be "SEO" and the other one will be "SEO tools."
Thank you,
-
Hi Lydia,
I re-read your answer and something got me confused. If my main keyword is "SEO", you are saying that as a secondary / supporting keyword it is best to use "SEO" by itself instead of "SEO tools" because it has got a different meaning ?
Thank you,
-
Thank you for the confirmation. I thought it was but wasn't a 100 % sure.
-
Yes, you can have the focus keyword of the page be "SEO" and have a secondary keyword be "SEO Tools" and they would be counted as two separate keywords.
-
I understand that it is 2 different topics but you can't you cover the topic of SEO with a sub topic that is SEO tools ?
Thank you,
-
"SEO" and "SEO Tools" would be two separate keywords to target. It is important to build the intent of your body content around the keyword you are targeting. Like, if you were targeting "SEO" your content would likely be an overview of the definition of "SEO". If you were targeting "SEO tools" you would want to focus the content around "SEO tools" specifically.
It's not so much that it matters how many times you use the keywords, but how your content defines it. Having high quality content should be the focus priority.
Hope that was helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work. Here is what I tried : Let's take a keyword " Alsace bike tours" I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours" Thos tools spit me phrases such as : "bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it. In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc... I wait and weeks later see no change in ranking.. What I am missing ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Keyword keeps fluctuating between a high rank and no rank?
I've searched around and I can't seem to find anyone else describing the issue I'm seeing. Basically for a very long time our website (snappages.com) has always ranked in the tens and twenties for "create a website". It's a high volume keyword and we get a lot of traffic from it. Around May 16th it suddenly disappeared completely from search results on Google and now it will sporadically show back up with a SERP in the twenties every 5-10 days for a few hours and then completely disappear again. This pattern has continued to this day. I've checked and there are no manual penalties and nothing has really changed dramatically from a content perspective or anything like that. I would understand if we got penalized and our ranking dropped, or even if it just completely disappeared? This is the only keyword that this is happening for, all the others remain unaffected. Anyone know how I can find out why this is happening or have suggestions on how to fix it?
Intermediate & Advanced SEO | | stestone0 -
How to perform keyword research for Innovative products?
Hi Mozzers, I am doing an SEO audit for a new client that has an innovative product in the shoe industry. The terms he uses to qualify his shoes don't get searched that much. Digging in into his google analytics I found some potential kws that has a small amount of traffic that he is already ranking for. So my question is how should I conduct my kw research for an innovative product that is new to the market and no competitors to analyze from? Thanks for providing any tips and/or suggestions!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Using on two pages a keyword in alternative language in the title
Hello SEO wizards, The main language on my website is english, and I am wondering if I can add a keyword in russian to couple of pages to the title and image alt tag and maybe header , with the hope that it would rank in google with that russian keyword.. But I am not sure how google would react to that, I tried to search information on that, but could not find a clear answer.... Many thanks for anybody who takes time to respond
Intermediate & Advanced SEO | | bidilover0 -
High search volume keywords
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
Intermediate & Advanced SEO | | bele
We still keep these keywords in title, but it brings not much results. We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page. If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products. Maybe some other suggestions?0 -
Keyword Research Tool For Local Customers
Hi all, and thanks in advance for your input. I help mostly small local businesses with SEO and other IM strategy, but am having a hard time finding a good tool for local seo searches. For instance, I have a smaller plumber that covers Denver, but really wants to market to some of the suburbs. What is a good tool to try to find search volume for "littleton plumbers" or similar searches? By the way Littleton is a suburb of Denver. Thanks again. Chris
Intermediate & Advanced SEO | | iFuseInternetMarketing0 -
Dropping dramatically in keyword rankings
One of my clients has always ranked well for this keyword (janitorial services, nh). Then within a week, they dropped out of the top fifty in Google and now in other major search engines as well. My first thought of why the drop in rankings is due to duplicate listings within online directories. The previous marketing person on staff was listing the company more than once in these directories, and it wasn't discovered until later in the link building process. Sometimes the company was listed with "janitorial services" as part of the company name, and then listed again with "carpet cleaning" as part of the company name... sometimes with duplicate address, or using the po box instead - as if two companies. The odd thing in all this is that while they dropped in ranking for this keyword, they still come in usually 1st in Google Places for this keyword with 12 excellent reviews. And yet when I check their Google Places account, it says that it needs to be reverified, again, it doesn't meet the terms. (company is a family owned business, for over 30 years, they have a lot of potential). So all this duplication needs to be fixed, but how serious are duplicate listings on places like Manta, YellowPages, SuperPages, also Yahoo Business Local and Bing Business Directory? And now that "forensics" seems to be my task, any suggestions on how to start? Any processes I should go through with Google WebMaster? _Cindy And, too, if I could add, the site ranks very poorly for this keyword and while I have provided recommendations, and they understand the onsite issue, they have yet to go forward with implementation, making this a little more difficult issue.
Intermediate & Advanced SEO | | CeCeBar0