Attempts to fix MOZ recommended issues resulted in drastic ranking drop.
-
I have a website built in SquareSpace. https://www.ruffhaus.com/
I recently started working with MOZ to track and improve organic SEO. After my initial site crawl, search visibility was reported at a waping 2.38%. Moz showed several critical crawler issues. Most were redirect, 4xx and long URL. So I started working on fixing the redirect and 4xx issues first. I thought this was a good thing. But now my already sad search visibility has dropped to .07% (-95.97%!). I also went from #1 on keyword, brand implementation plan (and 3 variations), to #27. What?
Wondering where I went wrong and how to remedy?
This is all new to me so I am sure I'm not providing all the info you need to answer my question. Hoping providing the site URL will help. Fire away!
-
Thanks so much for the follow up question! I don’t have a specific frequency or timeline I can provide however, you can use Mozcast (http://mozcast.com/) as a resource to help determine how turbulent Google SERPS are for any given day. As far as changing your keywords in your Campaign, that would really be up to your discretion. Keep in mind though, that any time you add keywords to your Campaign, data won’t populate for those keywords until the following Campaign update. If you add or remove keywords between each update, you may see significant fluctuations in your Search Visibility, too.
-
Thanks for the additional tips Meghan. I'll try those to see if I can bring my heart rate down from the initial panic
When you say the fluctuations normalize pretty quickley... what time frame are we talking about?
Also, should I avoid changing keywords in MOZ? or could you tell me a frequency maybe?
-
Thanks Don, I do understand that concept. I just have this feeling I did something wrong when I was making those fix suggestions. It was a shocker to see that number drop. It has only been about a week so I'll try not to panic
-
Hi RuffHaus,
Search visibility is a combination of your tracked keywords and where they rank on google, not your complete search visibility on google.
What i mean is if you only track 1 keyword and it has a number 1 position on google Moz will show your search visibility as 100% the more keywords you add that do not rank will lower your search visibility ranking. So if you have 10 keywords tracked an 1 ranks #1 on google but none of the other keywords rank at all your search visibility will be 10%.
Squarespace has some limited ability for technical seo but it is real hard with that platform to optimize completely as you are limited to what you can do.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeing all of our site's rankings
Hi everyone, I've started tracking some speciifc keywords here, but I'd also like to get a global overview of all the different keywords we're currently ranking for and in what positions. When I used Ahrefs it offered this sort of report. Does Moz offer such a report?
Getting Started | | JoolsStoneCTM0 -
After fixing Crawl Errors, how long does it take to for Moz or Google to re-crawl a website?
Last night I found out through Moz that my robots.txt file was blocking any crawling of my website. I fixed the issue. Now do I just sit and wait?
Getting Started | | cmc-interactive0 -
Does Moz provide more than just the SEO Tool?
We've received a lot of good info about our website using the Moz analytic tools but I'm curious to know if Moz provides consulting services on how to implement changes based on the data. Basically, Moz gave me the "what", I need some direction on the "how" and does Moz have the in house capabilities to assist with the "who" can do the actual work.
Getting Started | | Elara1 -
I am managing an existing ecommerce website and just subscribed to the MOZ tools - what is the best rout to learning how bets leverage all the tools to optimize my site?
I am managing an existing ecommerce website and just subscribed to the MOZ tools - what is the best rout to learning how bets leverage all the tools to optimize my site?
Getting Started | | DiveNSail0 -
Why there is a difference in MOz pro and analytics data?
For the same site i am finding 2 different data details under Duplicate page content,etc. Why it is happening? Which data should i consider? Kindly suggest.
Getting Started | | 1akal0 -
Where to find answers to really dumb questions about setting up Moz campaigns...
I had a Moz account earlier this year, let it drop for a few months, then decided it really was important to have one. So I'm back. But there is still something about it that I really find frustrating. I can't seem to find any answers to what seem to be basic questions. Maybe they are too simple, maybe they are just dumb questions, but I sure would appreciate it if somebody could lead me to another source of information. Maybe somebody has written a "Moz for Dummies" book? Here's an example: I'm setting up campaigns for my websites, and I get to the Brand and Mentions section. It tries to autofill the space using my campaign name, but that's not accurate. So I go look at the Help Hub for Brands and Mentions, and it gives an example using MOZ as the brand name. But not many sites have a three-letter domain name, do they?. One of my domains is EasyDigging.com (2 words) and the other is BestDryingRack.com (3 words). So I look and look, but can't find any examples of longer domain names. So I have no idea how to enter my Brand. Should it be the whole "EasyDigging.com" or should it just be "EasyDIgging" or should it be broke up into "Easy Digging"? This is just 1 example. I find these sort of unanswered questions almost every time I try something new. Is there a collection of examples anywhere? I really hope so. Surely there are others who learn best from examples, who hate having to guess based on slim or vague instructions. Keeping my fingers crossed that somebody can lead me to the goldmine of good examples. Thanks!
Getting Started | | GregB1230 -
Whenever I try to access campaigns in moz pro I get an error page
I recently signed-up for a new pro account. As I was adding my first subdomain everything was fine until I was asked to link to GA, when I clicked yes I got this error message: 403 Forbidden Now every time I click on set-up campaign I get taken to a page with nothing but the 403 Forbidden text.
Getting Started | | Toptal0