Site Redesign - 2 Target Audiences?
-
Hey everyone, we are planning a redesign on our website (we have been planning it since Fall last year, but got very busy in the Winter), and some new content / design questions have arisen.
Right now, we are a "digital media" agency, and we offer video, design, and marketing services. So we do web videos, motion graphics, websites, seo, really a little bit of everything except for 3d modeling. What we are really trying to sell is the combination of these services (we may create a web video and redesign a groups website, then manage their adwords and marketing campaigns) and become our audiences "Go To" digital media agency.
We were toying with the idea of giving visitors the option of picking from one target audience or another when they arrived at the home page, and their experience would be customized to best fit the needs of that particular audience from there on out. For example, on our homepage we were thinking of display our overview and value proposition (which would be the same, no matter which target audience group you were a member of), then asking if the visitor was a "Small Business Owner looking for guidance" or a "Marketing Director looking for outsourcing partners", then based on what option they chose, they'd be directed to a corresponding landing page optimized for converting this audience.
We were worrying this may drop our domain or page authority for our home page, since these aren't really keywords that we'd normally be trying to rank for.
We understand that it is ideal to have 1 "niche" target audience, but we found that we heavily service both audiences.
Any help or suggestions are appreciated, thanks!
-
Domain and page authority are more a factor of the number & quality of links you have coming into your site, so shouldn't be affected by content changes.
Many companies offer more than one distinct service, so it's common for homepages to offer users a choice of which service they are interested in and then provide a customized landing page for that segment.
Here are a couple examples off the top of my head:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Help: Trouble converting customers with new adwords campaign for a new site
I have just launched my brand new e-commerce site www.zenory.co.nz We are wanting to expand global as you can see we have com.au and also .com but due to our min budget we had to start with NZ first for organic search and a min monthly budget on adwords which doesn't come close to what our competitors are paying. Really is it worth paying out our limited budget with adwords? Or should be put that into ranking organic search. While we have only just started our adwords PPC campaign and I think it has only been roughly two weeks - We have had around 18 people sign up, to which we have a 3 step process, however, we are struggling to convert and complete a transaction which customer places credit card details in step 3. Does anyone have any ideas around how we could better optimize or perhaps make any suggestions? Our competitors spend rather large amounts of up to 3000k - 300k per month on adwords, and there is just no competing with that. Any suggestions I would definitely be open to... Thanks alot
Conversion Rate Optimization | | edward-may0 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Is being listed in the McAfee Directory and displaying a McAfee Secure logo on your site worthwhile?
I am trying to decide whether or not to renew a plan with McAfee Secure. My initial thought was that displaying the logo was not worth the cost, and that I would be able to establish the same consumer confidence with a seal from Authorize.net. Does anyone have an opinion on display the McAfee Secure seal and/or being listed in the McAfee directory.
Conversion Rate Optimization | | djlittman0 -
Responsive SEO - Redesign
My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel
Conversion Rate Optimization | | dhidalgo10 -
I am trying to make my site a better user experience please help
Hi, i want someone to review my site and let me know what steps i need to do to make it a better experience for the user and to lower my bounce rate which is about 67 at the moment. I am trying to get the advertising and the user friendly to match, i need the adverts to make money and need to make sure i have them in the right place so they get clicked more. I want to reduce my bounce rate and want people to not just read one page but to go to different pages and would like advice on what i need to do. here is the site http://www.in2town.co.uk and here are the example pages that i would like to focus on to increase the user friendly and keep people on my site while making sure i have the adverts in the right place http://www.in2town.co.uk/news/gossip-celebrity/alex-reid-says-he-is-fed-up-with-chantelle-houghton-lies http://in2town.co.uk/news/travel-holiday-news/sainsburys-customers-10-points-back-on-easyjet-flights-with-nectar http://in2town.co.uk/news/small-business-news/how-emerging-technology-can-help-reduce-small-business-costs I am looking for ideas on how to increase the experience and how to keep people longer on my site while at the same time have people clicking the ads by increasing the conversion rate.
Conversion Rate Optimization | | ClaireH-1848860