Where to add content
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Hello,
In looking at GA for a client, his top 100 landing pages are all category pages with only a slight amount of articles and product pages.
We haven't added content to the product pages, we just rewrote descriptions for unique content. They are about 100-200 words per product.
Does that mean we should focus on adding content to category pages first? We're thinking of totaling 500 words or so (though less sometimes) of quality content to category pages.
Your recommendations?
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Yes, I would focus on the high value pages first, then work your way from there, unless there are striking distance product pages that you think you could bump up with a bit of content.
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