Best E-commerce CMS from a SEO perspective
-
Hello fellow mozzers,
I have a lot of experience with Magento and a little bit of experience with Prestashop and i am quite aware of their strengths and weaknesses regarding SEO.
I was wondering which E-commerce CMS is the best for SEO. I am talking about the CMS as you download it. There are hundreds of plugins for the popular systems which improve their SEO power tremendously, but i'm interested in which CMS is the best right out-of-the-box.
Let me know what you think and why you think so.
Thanks in advance
-
Thank you for the reply on the thread. I will definitely check you guys out sometime in the near future
It's really good that you added the schema.org markup on the product pages. Your users will really benefit from that.
-
Hey Wesley, I apologize for the plug here but as the SEO Manager for Volusion I am working diligently to create the best ecommerce solution for SEOs out-of-box. You don't have to use/purchase additional apps or plugins or anything like that. One thing we've added recently is schema.org markup for product pages. Please do check us out and let me know what you think. Good luck!
http://onlinebusiness.volusion.com/articles/greatly-improved-seo-with-schema-org-enhancements/
Regards, Nathan Joynt
-
I like Magento, and also Volusion if you are comfortable with being hosted on a Windows server. Though I have never used BigCommerce for one of my sites, I plan on checking them out in the near future because a few sites I've done audits for were on that platform and, at least from an SEO standpoint, they looked pretty solid. I have no idea what modules or plugins they were using though.
-
Wesley,
The default SEO settings with Magento are very good. I agree with Bradley that you need some modules to perfect the SEO features. These are all default SEO Features
-
Titles
-
Meta Description
-
Alt Text for images
-
SEO Friendly URL's
-
XML Sitemap is an easy add on
-
-
Thank you Paddy, Carla and bradley for your answers.
For everyone else, this thread is not so much of a question, but more of a discussion of what YOU think is the best and why you think so. Would be cool to see some people's opinions and experiences with different CMS's. -
Out of the box it has to be Magento, but you can extend it even further with modules.
-
Hi Wesley,
I find Magento to be awesome from an SEO point of view. You have two options Magento Community and the paid version. Magento community is very complete.
-
I can't tell you which is the best as I have only used a few (I think most people are the same)
I have used zen-cart alot, and with ceon-seo module (free), I have had very good results seo wise. But I had to do alot of custom work to it (eg rich snips etc), but the good thing about opensource your in complete control, it also has a good community.
But I would guess its not the best option out there, but I would recommend it for small businesses that want to get started on the small budget.
A competitor used x-cart and he does very well seo wise (rich snips and all), but I have no idea if that's out of the box, or they have done alot of custom work on it.
Currently we are on a small closed E-commerce CMS (not zen-cart) which is very frustrating, I so I'm planning to migrate to a different E-commerce. Magento seems to be the top contender, but as someone with experience with it, what's its pros and cons?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript and SEO
I've done a bit of reading and I'm having difficulty grasping it. Can someone explain it to me in simple language? What I've gotten so far: Javascript can block search engine bots from fully rendering your website. If bots are unable to render your website, it may not be able to see important content and discount these content from their index. To know if bots could render your site, check the following: Google Search Console Fetch and Render Turn off Javascript on your browser and see if there are any site elements shown or did some disappear Use an online tool Technical SEO Fetch and Render Screaming Frog's Rendered Page GTMetrix results: if it has a Defer parsing of Javascript as a recommendation, that means there are elements being blocked from rendering (???) Using our own site as an example, I ran our site through all the tests listed above. Results: Google Search Console: Rendered only the header image and text. Anything below wasn't rendered. The resources googlebot couldn't reach include Google Ad Services, Facebook, Twitter, Our Call Tracker and Sumo. All "Low" or blank severity. Turn off Javascript: Shows only the logo and navigation menu. Anything below didn't render/appear. Technical SEO Fetch and Render: Our page rendered fully on Googlebot and Googlebot Mobile. Screaming Frog: The Rendered Page tab is blank. It says 'No Data'. GTMetrix Results: Defer parsing of JavaScript was recommended. From all these results and across all the tools I used, how do I know what needs fixing? Some tests didn't render our site fully while some did. With varying results, I'm not sure where to from here.
Intermediate & Advanced SEO | | nhhernandez1 -
Brightcove SEO Best Practices?
My company has decided to go with Brightcove as a video platform so we can better monetize all of the video content we create and better customize the experience as well. We have a pretty decent YouTube presence, and I won't let them stop using that because it would totally alienate us from part of our audience. So I was hoping someone could help me with the following: Are we able to keep videos hosted on YouTube as well as Brightcove without any risk of duplicate content? If we use the Brightcove player to embed videos in our on-site content, are we hindering potential organic search visibility? On the embeds, it's looking like it's using an iframe in our content (https://www.leafly.com/news/cannabis-101/sativa-indica-and-hybrid-whats-the-difference-between-cannabis-ty) - We're using a Brightcove WP plugin for the embed, but I was wondering if anyone had suggestions on a better way to implement/if this is even an issue at all. Are there any other general best practices/insights anyone has working with this platform? I found this article on their site, but I was wondering if there was anything else I should consider. Thank you in advance for any insights/answers!
Intermediate & Advanced SEO | | davidkaralisjr0 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
How do retailers phase out short term promotional pages for best SEO?
I have a high level question and am open to all discussions. I work for a large ecommerce site and we are always making new landing pages, product assortments and promotions. We have a challenge on how to retire these pages after a promotion is outdated. What is this the MOZ community option on a way to retire, like 301 redirect to home page?
Intermediate & Advanced SEO | | mm9161570 -
Where Does Blogging Fit Into SEO
I read an article yesterday that said blogging comes under the heading of social media, which is at the top of the so called SEO pyramid. I have taken this to mean less time should be spent in social media compared to other areas of SEO. Yet content creation was at the bottom of the pyramid (more time allocation here). Isn't blogging part of content creation? I would have thought there is a limit to what can be done for service/product & landing pages. Whereas blogs are a great way to produce more unique content for a website. Any clarification would be appreciated. Thanks - Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Website Layout and SEO
Hi All, As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme. QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
Intermediate & Advanced SEO | | Mark_Ch
What is the best column strategy or page layout strategy for SEO? Thanks Mark0 -
Suggestions for a SEO Review
I think it would be beneficial to have a third party seo review of the network of sites my team and I manage and was wondering if any of you had suggestions for what sort of tests should be done or that we should expect to see done during one of these reviews. We are a small team who has varying seo experience and have been working hard to make improvements to our sites in the past year. Most of our sites have been completely overhauled in the last 12-16 months and seo work that had not been done in the past has been setup, along with some corrections that may have been harming seo. We believe we are on the right track and have learned a good amount about seo in that time, but it would be nice to have some "expert" feedback outside of our office to get a clearer picture on anything we may be missing or some suggested improvements. A sort of double check on the work we have done.
Intermediate & Advanced SEO | | unikey0 -
What's the best theme for seo if you are going to use yoast anyway
I am going to edit my theme myself so I don't need something like thesis for that. But people say that the thesis framework is amazing for seo, and it's hard to edit it manually. Does using the thesis theme do anything for you if you are going to use yoast anyway? Thanks William
Intermediate & Advanced SEO | | willie790