Google News Carousell
-
Hi Guys,
Just watched Randi's last White Board Friday. He was talking about Google shake0ups and the fact that Google is more often returning results where there is a news carousel at the top of page one.
Has anyone seen any research to show if people who are looking for a product / solution are actively clicking on these news items or not? And should this news carousel be considered the number one spot, or is the number one spot still the fist true SERP result shown below it?
Many thanks
Si
-
Hi Adam,
Thank you for your answer, it tells me what i wanted to know. Now i have another voice in my head telling me to generate more news stories. Just what i needed lol.
Kind regards,
Si
-
That all kind of depends on what your vertical is, and what you mean by the number one spot.
The News Carousel show up first, when it shows up. That being said it is pulling information in a different manner than the organic results so being #1 organically wouldn't include you in that system automatically. Imagine it like when Youtube results or Google maps results show up in the search. They are an additional search element that is run separately than the organic system.
As far as if these are going to see more clicks - quite naturally they will. Just like Google Rich Snippets profiles see an increase in CTR beyond the normal results listing. People are more apt to click these results for three reasons:
- You've presented them with additional information which in the long run is what they are trying to access
- The majority people fall into a visual learning type. When you show them a picture they will pick it over text every time
- It's new, and people have a natural curiosity with that which is new and will click on it simply to explore.
When you understand the background process that leads to the click decisions these people make it's not a huge leap to think that they'll be plenty click happy on the news carousel!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Knowledge Graph Tool
Hello All Mozzers (that makes us sound like fans of The Smiths), Is there a tool that shows if a keyword triggers a knowledge graph panel/box/result. I have a quite a few (100's) of informational searches I need to check and don't really want to do in manually. It would be good if the tool returned the knowledge graph answer and the URL. Thanks in advance and have a good weekend 🙂
Keyword Research | | highwayfive0 -
Remove poor performing pages, or leave for google?
Hi - we have a few old pages on our site which were created for SEO purposes a long time ago. They are pretty poor pages and we are rewriting them. However some are no longer relevant. We score "F" on those pages and I imagine google won't like them. Should we delete the page and redirect nicely to the home page, or leave the page there, but remove it from our site? What is best practice for removing old content? Many thanks
Keyword Research | | Rj-Media0 -
Google recommended dropdown in search bar
When Google drops down and tries to predict what you're searching for, are the terms in order of popularity from the top down?
Keyword Research | | SSFCU0 -
Tag usage based on Google keywords
We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this. The term itself has similar keywords such as [pr campaigns]. And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term. Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns]. We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching). And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt. As a general policy, what would be the best way to write our tags?
Keyword Research | | davhad
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt' Thanks for sharing your expertise.0 -
Is there any sites other then Google Insights which have cataloged search volume for particular queries over time?
I know Google Insights gives this data, but the fact that it's relative to overall search requests make it very difficult to see anything other then obvious trends (Toys sell better in November, go figure?). Each query I've looked up[ is showing degradation over time, but I'm postulating that this has more to do with search volume increasing then with the volume of my queries decreasing.
Keyword Research | | bbelgard0 -
Are the Volume numbers from the Keyword Difficulty Tool identical to Google Adwords Keyword Tool?
I use the Keyword Difficulty Tool daily. Because of the troubles with Google's API I can no longer see the search volumes. I still want to use the tool for difficulty numbers because I think this is a much better number than the Google Adwords Competitive bar. If I use the Adwords keyword tool for volume numbers, will that be sufficient? Is this the same as what Moz usually provides? If no, where is the best place to gather volume numbers? Thanks!
Keyword Research | | KevinBloom0 -
Why does Google adwords tool shows different search volume
I am not able to undertand the difference in search volume for same keyword under different heading. Let me make it clear. When i enter "Drupal Developement" in adwords tool, at the top, it shows Search term (1) Keyword Global monthly searches drupal development 390 Just below, it shows, Keyword ideas (100) Keyword Global monthly searches drupal development 40,500 I have selected the location U.S. My question is there is a huge difference in 390 and 40,500. Which is correct ?
Keyword Research | | seoug_20050