How do you handle different business locations for search?
-
Would like to get peoples suggestion on how you handle different business locations in different cities. We have tried multiple tactics for different clients. Some have worked better than others.
Example: We have a window company that does great in Austin. Now they want to move into Dallas. In the past, we have created "landing pages" optimized for that locality. However, with Googles new updates I dont think this will work anymore. With others, we have added a "tab" and have similar pages of the entire site optimized for that location. This seems to have been working better.
What are your suggestion of how you handle different locations from city to city.
Any input is appreciated! Thanks!
Charles
-
Hi Charles,
Do you mean that your client has more than one physical location, or that they have a single physical location and would like to rank for more than one city?
If the former, then standard practice is to have a landing page for each physical office, optimized for that city with the complete NAP and unique text. The Google+ Local page and citations can then be tied to this page.
If the latter, then you can't build a Google+ Local page or citations because these require a physical address within a given city. Instead, common practice is to build city landing pages that showcase your work in that city. You can back this up with linkbuilding to these pages, if possible. You can also work on other efforts such a Social Media outreach to audiences in these cities. Video marketing can be a big help, too.
Basically, your options depend on your business model. Does this answer your question? Please, let me know.
-
Hi Charles
This may be something you have used in the past as well, but not mentioned in what you said. Have you created a Google Places/Local page for the business to sidecar off of their local website and web pages? Have you checked out https://getlisted.org/ ?
Additionally, Rand's Whiteboard Friday on Local citations may help you. See here...
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Search Engines Try To Follow Phone Number Links
Any SEO thoughts on using rel="nofollow" when inserting a link to a phone number? To make a phone number click to call we use (555) 555-1234 Wondering if search engines are trying to follow that link or if this is standard and not to worry. Any thoughts on if I should add rel="nofollow" to these or does it not matter? Thanks!
On-Page Optimization | | Lions-Pro0 -
Page grader says we are keyword stuffing but we arn't. Page source shows different story.
Hi community! We have just run a page grader for the keyword 'LED Bulbs' on whichledlight.com and it comes up that we are keyword stuffing! However, a brief look at the source for the homepage and there's only 6 times that LED Bulbs pops up. We do have the non plural version of the word 'LED Bulb' on the page 27 times.. do we think that would contribute to the keyword stuffing? Thanks!!
On-Page Optimization | | TrueluxGroup0 -
Display URL changed for Organic Regional Searches?
Hey. We currently have a US version of the site (/us) which is displaying in US Google Search. However the /us domain is also showing for our co.uk Google searches. Is there a way I can ensure the /us is only displayed for US searches? Any thoughts would be greatly appreciated 🙂
On-Page Optimization | | LoveCrafts0 -
Should Title Tags Differ From H1's?
I never thought this was an issue, but now, I'm not so sure. Is it a problem for your title tags to be identical to your H1's? From Moz' OnPage Grader section on "H1's and Title Tags," I thought they were supposed to both match your keyword. Any thoughts? Thanks, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Local searches
If a page is optimized for certain search terms that have "nyc" at the end of them, will that help the page appear when someone in NYC searches for the terms without the "nyc" part? Thank you!
On-Page Optimization | | nyc-seo0 -
Keyword Placement in Page Title - will changing it make a big difference?
Hiya guys I've noticed since changing my Title of my forum from: Talk Nightlife | Nightlife and Clubbing forum for the UK to Talk Nightlife | Nightlife Forum and Clubbing Guide for the UK (current) ... That its jumped from 22nd to 10th in google for term "nightlife forum" Am wondering, because of the on site optimisation tool telling me I should put the keyword to the front to something like eg: Nightlife Forum | Talk Nightlife Clubbing Guide for the UK Will changing the Keyword and putting it to front of the Title make a big difference? Your thoughts please guys Cheers Luke
On-Page Optimization | | Lukescotty0 -
SERP - Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
Hi How come I get different results on page one of Google with the same query from my colleague who sits next to me? We are both logged out of Google and it’s on google.co.uk thanks in advance Daniel
On-Page Optimization | | ds80