How are you taking you e-commerce site forward in 2014
-
Hi MOZland,
With a new (our first e-commerce) client, we're going through a massive learning curve in handling a site of substantial size and complexity for the first time.
While we've weeded out most of the on-page stuff that needed sorting, and we're in the process of dumping poor links implemented by previous SEO/online marketing efforts, do you have any suggestions about how to take a big e-commerce site forward in 2014, especially concerning technical pitfalls and link building efforts (and given that guest blogging has become something of a faux pas).
Cheers,
M
-
Hello M,
It all depends on the site. I find most eCommerce sites need substantial copy-editing or writing of unique, useful product descriptions and category page content. That is probably where I would spend my time with regard to on-page. Of course you can't ignore major technical issues either. In terms of building links, asking influencers and brand evangelists to do product reviews has always been good PR, long before Google. Just don't ask for a link (though you will probably get one) and don't request that it be made "followable" if it's not. Just be happy for the traffic and exposure.
There are lots of other link building tactics and content marketing strategies that work for eCommerce sites, but it all depends on the site so it's tough to really say what's best for your client in 2014.
Nine times out of ten what eCommerce sites need the most of is better, more unique, more useful product page copy.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links from a penalised site.
Hey Mozzers, Recently we have had a series of agencies in to pitch for work, one group mentioned that due to our association with a possibly penalised product review website, any links and activity associated with the brand would hinder our SEO. We currently have a good rating, but we are now no longer pushing our customers to the site as we move to a new platform. The current link back from this website is also no-followed. Any thoughts on how this could impact us? And how the agencies determined the site was penalised and causing us problems. Cheers Tim
Intermediate & Advanced SEO | | TimHolmes0 -
New site. How important is traffic for a new site? And what about domain age?
Hi guys. I've been building a new site because i've seen a real SEO opportunity out there. I'm a mixing professional by trade and so I wanted to take advantage of SEO to help gain more work. Here's the site: www.signalchainstudios.co.uk I'm curious about domain age. This site fairly well optimised for my keywords, and my site got pretty good content on it (i think so anyway). But it's no where to be seen on the SERP's (link at all). Is this just a domain age issue? I'd have though it might be in the top 50 because my site's services are not hard to rank for at all! Also what about traffic? Does Google want to see an 'active' site before it considers 'promoting' it up the ranks? Or are back links and good content the main factor in the equation? Thanks in advance. I love this community to bits 🙂 Isaac.
Intermediate & Advanced SEO | | isaac6631 -
Google favoring old site over new site...
Hi, I started a new site for a client: www.berenjifamilylaw.com. His old site: www.bestfamilylawattorney.com was too loaded up with bad links. Here's the weird part: when you Google: "Los Angeles divorce lawyer" you see the old site come up on the 21st page, but Google doesn't even show the new site (even though it is indexed). It's been about 2 weeks now and no change. Has anyone experienced something like this? If so, what did you do (if anything). Also, I did NOT do a 301 redirect from old to new b/c of spammy links. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
How come this site does so well?
Hi Guys, It's bugging the crap out of me why this site does so well http://www.stagedinburgh.com/ when I look at it's link profile its so weak and terrible plus many links comes from the sites they own. Somehow the site out ranks many sites for search terms like edinburgh stag party, edinburgh stag do, edinburgh stag weekends. Am I missing something? They seem to only have links from 13 domains and they aint great. What am I missing?
Intermediate & Advanced SEO | | PottyScotty0 -
Why is this site not ranking?
http://www.petstoreunlimited.com They get good grades from the on-page tool. The links are not amazing, but are not super spammy. Yet it ranks for nothing they target Any reason why?
Intermediate & Advanced SEO | | Atomicx0 -
Migrating a very large site
hello, we are thinking about changing imageworksstudio.com to imageworkscreative.com we have TONS of of pages and want to make sure that our Page Rank and Rankings are maintained. Are there any best practices or specific guides for redirecting for such a large site (which already has a bunch of redirects in place in the first place) Thanks!
Intermediate & Advanced SEO | | imageworks-2612900 -
Steps you can take to ensure your content is indexed and registered to your site before a scraper gets to it?
Hi, A clients site has significant amounts of original content that has blatantly been copied and pasted in various other competitor and article sites. I'm working with the client to rejig lots of this content and to publish new content. What steps would you recommend to undertake when the new, updated site is launched to ensure Google clearly attributes the content to the clients site first? One thing I will be doing is submitting a new xml + html sitemap. Thankyou
Intermediate & Advanced SEO | | Qasim_IMG0