Homepage SEO: Does Text Content Help Traffic?
-
Hi Mozzers!
My employers homepage (www.swarovski.com) is - amongst other problems we're about to fix - very thin (not to say empty!) in text content. If we were to put relevant text on the next version of the page, would that be beneficial in terms of traffic to that page?
Thanks and cheers,
Chris
-
Hi Christoph,
It's certainly true that there's a lot of room for improvement, even given the page you're working with right now. As Martijn notes, this image includes text that could be incorporated as HTML - whether you use image replacement, HTML 5, etc., a basic like this means that Google understands nothing about what the image is about / says.
In general, creating a page with more "text" on it (or, more specifically, a page set up in a way that makes it easier for Google to understand all of its content) is beneficial. It may not make a marked, noticeable difference to traffic straight away, but the site / page has the likelihood to rank for more terms if you include all its terms as readable text.
-
Quick fact : an average first result in Google = 2 400 words.
It you can do a great relevant text, just do it :).
-
Text content would be great but it's not an end-all be-all solution.
It might be worth your time to take a look at browseo.net. It's a cool little tool and gives you an idea of how Google sees your website.
-
As long as it's relevant, targeted and with the user in mind (ie, non-spammy and stuffing) then absolutely. Remember that search engines want to deliver high quality results to users, so the more likely it is your site is going to deliver that the higher you'll get.
Try to bear in mind placement of the text to (beyond folds etc) and along with the whole UX of it.
Alex
-
Hi Chris,
It's way to hard say that adding text to your homepage would directly increase traffic. It probably will help to make it easier for Google to know what your page is all about. As it's still pretty hard for Google to decide on what's in an image. For example I got a picture of Miranda Kerr and roses on the homepage. The text in that picture could easily been provided as text.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Some Content The Same
Hello. I am about to publish some landing pages that target different industries that we are trying to market to. X for Accountants
On-Page Optimization | | smithandco
X for Financial Advisors
X for Fitness Trainers
X for X While a good portion of the content is unique on each page "the benefits of using X for accountants" some of the content on the page is duplicate which explains more about how our software works (the features), this will be the same content on every page. Is this considered duplicate content? What should I be aware of in term of Google rankings and penalties? Thanks,
David0 -
How to block index of link and content
Hi, We have pages where articles are shown and in the sides we have small snippets of Articles which shows the title and close to 25 words and a image. When i search for something in Google the snippet image and content is shown and in Google when clicked it redirects to a page which is not meant to be shown for the keyword the visitor is querying Is there a way i can block all the links and content shown in the right and left side of the page so Google does not get confused with the page content thats not related to that page? thanks
On-Page Optimization | | AlexisWithers0 -
Is this still considered true about INTERNAL anchor text? "Penguin seems to be targeting overly aggressive anchor text (both internally and externally), especially from low-quality sources."
Recently I've heard a few people say now it's okay to be aggressive with internal linking. So a link from mydomain.com/news to mydomain/widgets can use spammy anchor text like "best green widgets in California" that are an obvious problem for links coming in from external site. Which is accurate?
On-Page Optimization | | corlin0 -
Static pages with dynamic content: Good for SEO?
I wanted to know ones thoughts on reducing duplication by creating a static page with a few dynamic fields. Has anyone done this? If 75% of a page is static and 25% is dynamic, is that a good ratio? It's an idea I am thinking about to combat duplication issues affecting ecommerce pages. Some ecommerce sites generate a new page for a small change like size, but the content is the same. What if you could create a single static page and depending on the size chosen, only those fields connected to the size are dynamic? Everything else remains the same. For caching purposes, you always submit a cached page with default values. Wouldn't this work? Isn't this a solution for duplicate ecommerce pages? It would also help in ranking, rather than multiple external links across duplicate ecommerce pages, it would just be to a single page.
On-Page Optimization | | Bio-RadAbs0 -
How to solve duplicate content issue???
I have 5 websites with different domain names, every website have same content, same pages, same website design. Kindly let me know how to solve this issue.
On-Page Optimization | | ross254sidney0 -
Are sliding text SEO friendly?
Hi mozzers, I am wondering if sliding text SEO friendly such as this webpage: http://www.questexchange.org/?s=faq If it isn't is there a way to make it SEO Friendly? Thank you!
On-Page Optimization | | Ideas-Money-Art1 -
Is alt text on images treated like text on a page?
I'm curious if the alt tags on the images on my website are treated just like text. Thoughts?
On-Page Optimization | | dan.backowski1 -
Page without content
Hey Everyone, I've started an SEO On Page analysis for a web site and I've found a lot of duplicate content and useless pages. What do I have to do? Delete this useless page, redirect or do canonical tag? If I have to delete what is the best way to do? Should I use GWT to delete? or just delete from the server? This URL for example: http://www.sexshopone.com.br/?1.2.44.0,0,1,13,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} There is no content and it is duplicate in reference of this: http://www.sexshopone.com.br/?1.2.44.0,0,1,12,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} and the correct page of the product is: http://www.sexshopone.com.br/?1.2.44.0,423,anel-peniano-evolved-boss-cock's-pleasure-rings-collar-white-reutilizavel-e-a-prova-d'agua-colecao-evolved.html [admin note: NSFW page} What is happening is that we have 8.000 pages like this. Useless and without any content. How do I proceed? Thanks!
On-Page Optimization | | luf07090