What is the best website structure for SEO?
-
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step.
I have a new client click here ( www version doesn't work)... some bugs we are fixing it now.
We are almost finished with the design & layout.
2nd question have been running though my head.
1. What would the best url category for the shop be /products/ - current url cat
ex: /products/door-handles.html
2. What would you use for the main menu as section for getting the most out of SEO.
Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization.
Main keyword target is "door handles"
Any suggestions would be appreciated.
-
Also think of website structure for analytics. The URL structure can make it easy to get some good information about the site. Lunametrics has a great post on this at http://www.lunametrics.com/blog/2010/09/22/designing-google-analytics-friendly-site/.
-
I putted a Heat Map down there. I should you know it.
So, as you can see, the navigation bar don't even shows any color. So i would recommend you to use the links just in the navigation, and use the left column spot to put other thing, some very attractive link, like best selling products maybe.
You should use some Breadcrumbs below the navigation bar as the user gets deeper in the site. This is more for usability.
I would suggest you to put in the Main Bar just a major category, like Door Articles. And then in it the user can choose between then, if he wants door handles, door hinges, door locks...
It helped this way?
-
More or less that was were we are going. My concern is that if we leave the categories on the left as main target for the keywords cat/keyword we would loose the importance of the main nav.
Will google treat the same way(importance) even if it's on the left and not in the main nav bar?
If so what would you suggest to put at the top if all categories/keywords are targeted?
-
Hello!
- The best URL would it be if you just put the door-handles straight from the home, less deeper. Like this:
http://doorhandle.ie/door-handles
http://doorhandle.ie/door-hinges
http://doorhandle.ie/door-locks
....- To optimize your Home, you have to put the minimum links you can. Put just one link for DOOR HANDLES, or for DOOR LOCKS. But you choose where to put, at the left column or the top bar. Now you have to think about your users.
When you create a www, you have to use one as the main one. So redirect this actual one to the www version using 301 redirecting.
I would recommend you also put some keywords in H1 (just one tag of these in each page), about what the page is.
And use some rel=nofollow on the links that is not strictly of your business, like support, privacy policy or about us.
Hope it helps! =]
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Display ads and SEO
I have a section(no. of webpages with content) on my site with display ads. The site is mainly for UK visitors. I want to show ads to UK visitors but not US visitors. Rest of the content will be the same for UK and US. There will just be 1 page with same UrL for US and UK. Hence, no href lang tags are being used.
Technical SEO | | Kohliharleen
Is there any correlation between display ads and SEO? Would not showing ads in US cause any issues for bots or do bots consider display ads and SEO as two completey different aspects. Asking as Google bot crawls from the US.1 -
Duplicate Version of My Website
Hello Again, Looking for a little help to help me understand what exactly is going on here. Ive taken over maintenance of a website and have so far fixed a lot of issues. ahrefs has shown me that a second version of my companies website exists that exists at a second url. This second website is linked to the actual company website like I haven't seen before. www(dot)#(dot)co(dot)uk is the main company website. But a second accessible version exists and is accessible at www(dot)#(dot)co(dot)uk The instruments version is a direct copy and all of the links point directly to my main site. Any changes I make on the main version are automatically applied to the other version. It shows up as a SPAM back link on moz as all of the link points to my website etc Ideally in my mind, the instruments version homepage should simply re-direct to the main homepage to solve this "duplicate content and spammy backlink" issue however, the instruments version is the same suffix that all our company emails work with. Basically, HELP lol. I have no understanding of how this is set up, and the best way in which to deal and if it could affect anything such as company emails.
Technical SEO | | ATP0 -
Which one is the best
Dear Seo experts, 1,5 month ago i started a informative website, i started it with a blank registrated domainname. Now 1 month further I've stacked the website with content and did much linkbuilding. Yesterday i ve bought a domainname from quarantine, its a domainname around 6 years old and has a bunch of backlinks already. What to do next? The first one has good content and good recent linkbuilding done. The second is a better domainname and is old and has old backlinks. And also higher PA and DA then the first one. Should i now go for the first one and 301 redirect the old domainname to the new one. Or should I do it the opposite way, 301 redirect the new website to the old domainname and move all content to the old domainname and try to move all linkbuilding to older domain? Hopefully anyone could give me a great answere, thank you so much! Kind regards, Menno
Technical SEO | | MennoO0 -
Which are the best website reporting tools for speed and errors
Hi, i have just made some changes on my site by adding some redirects and i want to know what affect this has had on my site www.in2town.co.uk I have been using tools such as Pingdom tools, http://gtmetrix.com but these always give me different time reports so i do not know the true speed of my site and give me different advice. So i am wanting to know how to check the true speed for my site in the UK and how to check for the errors to make it better any advice would be great on which tools to use
Technical SEO | | ClaireH-1848860 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0 -
My clients website od 100% Flash...Will my SEO efforts be wasted?
My client has a Photography website and has an al carte design. It's in Flash and in 3 years only 3 pages of say 50 are indexed. Are my efforts being wasted?Should I redesign the site in an SEO friendly language? Or, if I build out a huge link building campaign it doesn't matter if I am in Flash or not? Thanks
Technical SEO | | AnthonyGrillo0 -
Removing pages from website
Hello all, I am fairly new to the SEOmoz community. But i am working for a company which organizes exhibitons, events and training in Holland. A lot of these events are only given ones ore twice and then we do not organise them any more because they are no longer relevant. Every event has its own few webpages which provide information about the event and are being indexed by Google. In the past we did not remove any of these events. I was looking in the CMS and saw a lot of events of 2008 and older which are being indexed. To clean the website and the CMS i am thinking of removing these pages of old events. The risk is that these pages have some links to them and are getting some traffic, so if i remove them there is a risk of losing traffic and rankings. What would be the wise thing to do? Make a folder with archive or something? Regards, Ruud
Technical SEO | | RuudHeijnen0 -
What is the best way to change your sites folder structure?
Hi, Our site was originally created with a very flat folder structure - most of the pages are at the top level. Because we will adding more content I want to tidy up the structure first. I just wanted to check what the best way to go about this was. Is it best to: First configure all the new 301 redirects to point to the new pages, while leaving the actual links on our site pointing to the old pages. Then changing the links on the site after a few weeks. Configure the redirects and change the actual links on my website at the same time to point to the new locations. My thinking that if I go with option 1 route then I will give Google a chance to process all the redirects and change the locations in their index before I start pointing them to the new locations. But does it make any difference? What is the best wat to go about making this sort of change to minimize any loss in rankings, page rank etc? Thanks for the help.
Technical SEO | | Maximise0