How Many Keywords & How Will They Take to Rank?
-
Hi Guys
Just taken on a new site with around 80 keywords with no links because the site is new. Each page is optimised correctly, very user friendly with completely unique content for each and every page.
I'm interested to know what would be your online marketing "plan" for such site to begin ranking.
Thanks
Gary
-
Hi Guys
I apologise for not responding sooner. Attached are "most" of our keywords we are ranking for (for individual pages) since launching in Feb this year. We're now starting to execute a marketing plan that will contribute to earning links. Hopefully this will begin to rank our more "competitive" keywords.
Have you guys worked with many start ups? How quickly were they able to rank for non competitive/competitive keywords?
Would really like to hear from you regarding your experiences, to ensure I get everything right from the get go. Thanks.
Gary
-
Hey Gary,
I may be getting a bit confused here, as well. Are you saying you want to create 80-100 pages with one keyword to be focused on per page or are you saying you are trying to optimize single pages for 80-100 keywords? Something about this isn't quite clear.
-
I must be misunderstanding something, how can you have 80-100 completely relevant keywords for each page?
they cannot be relevant for each page if each page is targeting only one keyword
of course each page will have other semantically near keywords in it, but 100? Doesn't make sense.
anyway, if you are targeting 100 keywords, and you have 100 pages, each page with content designed around one keyword
given that little information you are fine and I don't see any reason to cut the number of keywords/page, I don't see any logic in it and I am wondering why are you in doubt, what have you experienced or read to think otherwise?
-
Just the one keyword per page
-
How many words per page?
-
Thanks for your feedback.
We have around 80-100 researched keywords which are completely relevant to each page, and have produced the necessary content to improve UX for these specific pages.
The question is, do we cut out around 40-50 keywords or more? Would this have a more positive impact on the keywords we choose to use that are deemed by us as very important? Or should we now just concentrate on developing great content that is relevant to our products and services..?
-
I'd say that the number of unique keywords that a website can go after is limited only by how much unique, substantive and valuable-to-the-visitor content that you can produce.
Now, once you bring ROI into the equation, you are limited by the number that can either pull in a few conversions per year or make a meaningful contribution to the popularity of the website.
-
Hi Gary!
It's never really been my mindset to think of these things in terms of raw numbers. I've always thought more along the lines of possible topics than numbers of keywords. If I had a brand new business to work with, I would likely do keyword research as an aid to helping me brainstorm both my basic pages (for product/service terms) and then my interesting possible topics beyond that. So, a basic page would be something like water heater repair and an interesting page or blog post beyond that might revolve around how to best choose water heater settings to save on your energy bill. Something like that.
There really is no limit to the number of keywords a website can aim to rank for - limits tend to revolve around how you stage accomplishing the work, based on the available resources or funds. Once the website is launched, you must determine how frequently the business is capable of producing or funding its on-going publication efforts. For many small businesses, a single blog post a week is a major achievement. For larger companies, that might be 5 posts a week. Sustainable growth is the ideal here.
-
What make you believe limiting the number of keyword you are targeting would bring any SEO value?
unless you are stuffing to much keywords into the same pages I strongly believe it doesn't matter how many keyword you target
what it really matter is the backlink profile supporting those keywords
assuming you don't have unlimited resources, of course you cannot focus on unlimited number of keyword from the very beginning
make a list of all the potential keywords, filter by conversion rate and competition and choose a reasonable set of keyword to focus on at beginning
focus on agroup doesn't mean ignore the others, I mean I would still monitor other groups and I would still generate good content for those keywords if it make sense, if source materia is available if the topic is hot, etc...
-
Thanks Miriam
For a new start up business, would you place a limit on the number of unique key words used for the website?
We're two months live with around 40 key words ranking in the top 50. The other 50 key words are more competitive and are yet to appear in the top 50.
-
Hi Gary!
Thanks for the additional info! So, for a local business like this, the marketing plan would typically look something like this:
-
Invest most effort in the quality of the website's UX, on-site Local SEO and content. Sounds like the company is well on the way to this. Just to be sure, though, go through the site to double check that contact information is highly prominent on the site and that the basic city+product/service terms are well represented.
-
Do a citation audit to check for both current and old versions of the name, address, phone number and website. Where citations are lacking, build them. Where they feature any incorrect information, edit them. Check for duplicate listings, too. Build both generic citations and industry-specific citations.
-
Develop a strategy for ongoing content development on the site or site-based blog.
-
Implement a review acquisition strategy that will be utilized on a monthly basis.
-
Gather testimonials on an on-going basis and post them on the website.
-
Research social opportunities that are a good fit for the business model. Create profiles there and begin participating.
-
Research non-structured sources for additional citations/mentions of the business, such as news articles and blogs.
-
Research industry-specific offline participation opportunities, like trade association conferences, expos and workshops. Participation in these can then develop content opportunities for the site, new people to network with socially on SM platforms and new business.
-
Audit the client's link profile and begin combing through all of the above to discover where opportunities may lie to develop content, outreach, news opportunities, etc., that can lead to natural links
This is a very general outline, applicable to most local businesses. Hope it helps!
-
-
Hi Miriam
The company is for Hardwood Flooring.
One business location in central London. Competition is fairly tough. All keywords on the site have been targeted to target specific wood colours, types and locations in London.
-
Hi Gary!
You've categorized this question as Local Strategy. Is this a local business? B&M or SAB? How many physical locations? How tough is the competition? The more information you can provide, the better answer you'll receive from the community.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing for a specific keyword beyond on-page factors
Hello, I am trying to rank better for 'keyword X', a critical query that I'm outside the top 50 for, though we grade out at an A via Moz's on-page grader. One of our main competitors ranks #1 for this keyword, despite not using 'keyword X' once in their meta title, body content, or image tags. My assumption is that the volume and quality of backlinks to the competitor's site is driving their high ranking. If this is the case, how can I identify backlinking opportunities to compete better? Are there other factors I'm overlooking here? Thanks
Link Building | | Sorgod0 -
When will link farms and back sites be penalized or when will the website using them as backlinks be penalized?
After doing some backlink searching on competitors, I see a great deal of competitor's backlinks are obvious linkfarms and just completely unrelated to their field. Also I see a lot of forum comments using links are showing as backlinks, upon inspecting the html element I see they're " no follow " links. Why are they showing up as backlinks with link equity then?
Link Building | | Deacyde0 -
Google Website Ranking Problem
I have a website with not so big amount of backlinks and PA 16 DA 6. I try to search it in semrush and its do not show me any result for it. But I have different website with DA 18 and PA 9 and it is indexed in google. It is have 4 keyword not so well but at least it is indexed and I can begin to bring backlinks and blogs and it will grow up. What can be problem about this website. I do not give website link here to avoid problem. But i can send link in private. But what you can recommend to me to do to make this website show up in google.
Link Building | | flickshine0 -
Site used to rank first for main keyword - now dropped drastically
The home page for this site (http://bit.ly/4m1eXy) was ranking between #1 and #3 for the term "Minneapolis criminal defense" as of a few months ago. Now the home page has dropped to #23 for this keyword, and the only changes we've made should be enhancing its ability to rank - through on-page optimization, cleaning up site errors, and ensuring good, quality content. The thing is, the sites who rank ahead of our site have lower domain authority and page authority, and their content, quite frankly, just isn't that great. Some of them are definitely doing SEO but they aren't necessarily targeting "Minneapolis criminal defense" like we are for the search term. Before our company started doing SEO for this website, they hired a company that generated a large number of backlinks that Google would probably now see as spammy. The previous company also used to direct traffic towards the home page for the keyword "Minneapolis DWI laywer" too - and we have since stopped doing that. So I'm wondering with all of Google's algorithmic updates if this is the reason we're seeing a drop for this term, and if Google's confused. We're pretty confused, too, though, since the sites ranking ahead of us don't seem to be doing squeaky clean SEO by any means. Advice for us? We're stumped. Would anyone consider Google's disavow tool for the bad links?
Link Building | | Boogily0 -
To know effect on our Website rank in Google Search results
Ours is Property Advertising Company. And we have agents and consultants working from other areas in providing property for advertising in our website. So we collect all the data (5000 data nearly) and upload in one stretch directly to our database. I would like to know whether this process will affect our ranking in google search results because when we upload 5000 data, the links in our website also increases.
Link Building | | Rajesh.Chandran0 -
Why is ooshirts.com not being penalized for exact match keywords?
Clearly this site is buying links. They have the most exact match link profile I have ever seen. It appears their strategy has been to buy links for their domain as a way to mask all the other exact match purchases they are making. I have also been sent copies of the emails where they are attempting to purchase links. Thoughts?
Link Building | | bradwayland0 -
Free Classified Backlinks & Google
Is there a risk that Google will de-index your site or lower your ranking if you have too many backlinks from free classifed sites? I would just use 1 free ad per classified website. Thanks.
Link Building | | finalfrontier0 -
What can I do to increase this page's rank
I have this page that is doing alright for the phrase "skyward sword walkthrough" I used to be ranked number 2 but it has dropped http://legendzelda.net/skyward-sword-walkthrough/ Sites like IGN are huge so I do not blame them for overpassing my rank but zelda informer I feel like I should be outranking at least. I have a fairly good on page ranking grade using the seomoz tool. And the OSE shows I have 11 domains linking - most with some kind of variation to that keyword. And I have actually built out more since then. Most the links are on highly relevant pages. I contacted a lot of gaming sites before this game was released and asked for a link back in exchange for a variety of things (shoutouts mostly - no paid links) The page performed extremely well when Skyward Sword came out and I got hundreds of thousands of hits but as my rank is beginning to drop its a lot less (also can be attributed to hype dying down). But any suggestions or glaring issues would be great. Link building is something I am always doing as well - mostly through guest blogging.
Link Building | | webfeatseo0