Need advice and smart solution for H1
-
Hi!
I've been quite a long time trying to find a solution to the html structure of a webpage that I'am auditing right now. But I need your valuable help!
The problem is the following:
Actually, they have different sections inside. The structure is something like this
Masters - Degrees - Programs - About us - News
And if you go to the Masters Section you will find something like this
Masters
- Master number 1 in Tourism (brand.com/master/master-number-1-tourism)
- Presentation
(brand.com/master/master-number-1-tourism) - Objectives
(brand.com/master/master-number-1-tourism/objectives) - Professional opportunites
(brand.com/master/master-number-1-tourism/professional-opportunities) - Faculty
(brand.com/master/master-number-1-tourism/faculty) - Qualification
(brand.com/master/master-number-1-tourism/qualification) - Financial
(brand.com/master/master-number-1-tourism/financial) - Master number 2 with a long name
- Presentation
- Objetives
- Profesisional opportunities
- Faculty
- ...
- Master number 3 in Sports and so on
- Presentation
The Degrees section, has inside exactly the same structure with the same names.
My doubt is related with the use of h1 tag
What would be the best h1 strategy for each content page? Each master has 6 pages (presentation, objectives, faculty,...)
For page Objetives,
brand.com/master/master-number-1-tourism/objectivesIf I choose to use as H1 just the word Objetives, what will happen is that I will have a lot of pages (one per master, degree or program), with the same H1, because each master will have its own page Objectives. If we have 10 masters + 10 degrees + 2 programs y will have 22 pages with the same H1 Objecives
If I choose to use as H1 the following:
"Objectives of the Master Number 1 in Tourisim and so on with long name"
it will be difficult for the users to visually see the difference between the different pages. for instance
Objectives of the Master Number 1 in Tourisim and so on with long name
and
Faculty of the Master Number 1 in Tourisim and so on with long name
because they only differ in one word.
What do you think of this solution?
Objectives
Master Number 1 in Tourisim and so on with long name
is it correct to do this inside the h1?
or would you use combinations of h1 and h2 like these
h1: Objectives
h2: Master Number 1 in Tourisim and so on with long namewould be this appropiate?
- Master number 1 in Tourism (brand.com/master/master-number-1-tourism)
-
Hey,
You may come up with headings like that according to your page to eliminate any confusion.
And yes I agree the content length would be extended but this is what a visitor expects when he visit a particular degree page, i.e. to get all the information. If you think, the page would look ugly you may come up with cool graphics, in-page content navigation and things like that to make it more user-friendly.
Umar
-
Hi Umar!
Thank you so much for your great answer and your time! Your advice is great. Trying to take value of the different pages using each one for one query.
But, I was wondering if users wouldn't be confused if the name of the section were Objectives (in secondary navigation) and the H1 be a different sentence. What is your experience with this?
About the use of just one page or different pages to split the content... Honestly, I was thinking about it seriosly, and even was checking other universities to see what they were doing, and I found that some of the, specially the ones that has great visibility in SERP had the content split too. I think it is more related with the domain authority than with the onpage optimization, but it made me doubt.
What happens is that if we place all the content in just one page, we will have pages with more than 2000 words. I think it is to much. What do you think?
Thank you!
-
Hey,
Thanks for describing the question completely. I'd suggest you to go with a personalized H1 with the related keyword If possible (don't bombard it with the keywords if it's not fitting naturally).
Honestly speaking, I really don't think you need 4-5 pages for each degree. For the universities as I see, there is only a single page that contains all the information including objectives, course details, credits, fee structure etc. And because of the good amount of content, they ranks well.
Anyway, try something like,
"Why Study Tourism Management?" (for objective page)I would also look out for some KW research related to these degrees and forms some queries that makes some sense like I did above. In this way, your H1 will look good for users and search engines a like.
Do check out this thread and especially Christy's response,
https://moz.com/community/q/are-h1-tags-important-or-influential
Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Inbound Affiliate Links: can this solution help?
Hello everyone, I have a pretty large e-commerce website and a bunch (about 1,000) affiliates using our in-house affiliate system we built several years ago (about 12 years ago?). All our affiliates link to us as follows: http://mywebsite.com/page/?aff=[aff_nickname] Then our site parses the request, stores a cookie to track the user, then 301 redirects to the clean page URL below: http://mywebsite.com/page/ Since 2013 we require all affiliates to link to us by using the rel="nofollow" tag to avoid any penalties, but I still see a lot of affiliate links not using the nofollow or old affiliates that have not updated their pages. So... I was reading on this page from Google, that any possible "scheme" penalization can be fixed by using either the nofollow tag or by using an intermediate page listed on the robots.txt file: https://support.google.com/webmasters/answer/66356?hl=en Do you think that could really be a reliable solution to avoid any possible penalization coming from affiliate links not using the "nofollow" tag? I have searched and read around the web but I couldn't find any real answer to my question. Thanks in advance to anyone. Best, Fab.
Intermediate & Advanced SEO | | fablau0 -
Local SEO - Do I need it if I don't do business locally?
Super confused about this. Our office is located in Los Angeles, but it is not a storefront, and our clients are from all over the country... and our business involves travel to other countries. So there is nothing "local" about us. But everything I read seems to say we should be doing local SEO. How to approach this?
Intermediate & Advanced SEO | | benenjerry1 -
How careful do you need to be about changes to readable URLs?
We are moving to Sitecore where the standard out the box is that if you change page title it amends the URL as well. I am worried that this will lead to SEO issues and am considering whether we need to get it locked down so that if the page title is amended (only in a minor way) it does not also change the URL. I have never worked with readable URLs before - what are the implications of the URL not exactly matching the wording of the page title?
Intermediate & Advanced SEO | | alzheimerssoc0 -
Wikipedia page need suggestions
http://en.wikipedia.org/wiki/Muslim_Academy Recently created this page but giving two errors at the moment. Need your advice with how to fix these two point mentioned by wikipedia. | This article has no links to other Wikipedia articles. (July 2013) This article is an orphan, as no other articles link to it. (July 2013) |
Intermediate & Advanced SEO | | csfarnsworth0 -
Advice Needed: Why Is My Site Not Ranking Despite All The White Hat I Have Done?
Hi all, I have tried all white hat ways to make my local business website rank well in Google. We have done: 1.) Good quality content for our site on regular basis
Intermediate & Advanced SEO | | chanel27
2.) Submit to Google sitemap
3.) Link in an ethical way
4.) Post on social media sites No Google Panda content farming
No Google Penguin unnatural linking In fact, we have more quality articles to share compared to other laundry dry cleaning websites in Singapore. Can anyone advice me on why my site is my ranking well? Site:
http://www.drycleaning.com.sg0 -
Help needed regarding 1:1 Redirection
Hi all, We are currently working on a very large site having approximately 5000+ pages and its going to be 301 redirected to a new domain. For this we need to redirect each and every page on a 1:1 basis as mentioned in the Webmaster Central guide. Now the site is in flt file and not in CMS and is becoming very tough to set manually redirection for these pages. The site is hosted in a Windows server and using IIS web config file. Now any help regarding any automated or easy way to do the 1:1 redirection will be appreciated. Thanks in advance,
Intermediate & Advanced SEO | | ITRIX0 -
H1 or H2 for Post Title SEO
I know people suggest having a H1 with your keyword on your page somewhere to help with SEO. My current wordpress theme has the post title as a H2. Is there a big difference in using H1 vs H2
Intermediate & Advanced SEO | | DojoGuy0