Hotel finder for apartments

[hellemans]

Hi, I'm seeing a roll-out of the Google hotel finder functionality in Google search for amsterdam apartments. It has now disappeared and shows just local results but I was wondering if anyone knows how to get holiday apartments / short stay apartments in Google Hotel Finder?

And has anyone else seen this happening, I'm wondering if this isn't just a G test.

9rjqm17

[hellemans]

I got it; it's a nice way of getting into the serp

Using Google my maps

[hellemans]

Dr. Pete,

Check this attached screenshot; query: amsterdam shortstay apartments overview

Oh, and this is where you end up when you click google maps link:

https://www.google.com/maps/d/viewer?mid=z6rKABVejUzY.k1gKQVWbXMnY&hl=en

ZDvSIKw

[Dr-Pete]

Checked my data, and I get a handful of queries with Google Maps URLs, but they're all very specific, branded things, like "google driving directions" or "google earth street view".

[Dr-Pete]

Huh, that's weird. Haven't seen that, no.

[hellemans]

Thanks Dr. Pete for the info.

Have you also seen this happening? Google maps search page in the serps?

yZ6Ojw8

[Dr-Pete]

Yeah, it gets tricky, as this data seems to come from multiple sources. Google is probably using local business (G+) data and industry data, but this is also, at least in part, a pilot paid program:

http://adwords.blogspot.com/2015/09/google-hotel-ads-makes-it-easier-for.html

The problem is that this program isn't open to everyone. So, make sure you're listed consistently across data sources, and, if you have an AdWords rep, push on them for your options. Beyond that, it's a waiting game, I'm afraid.

[Andy.Drinkwater]

Hi Arnout,

Dr Pete has a post that runs through these areas here and is well worth a read. Search for the word HOTEL on that page.

Hotels w/ Book a Room Ads

Some Local Knowledge Panels for hotels allow you to check availability dates and link directly to booking services. Google is actively expanding both organic and paid hotel elements, including amenities data.

Google is always testing these kinds of things and they are definitely rolling this out - sounds like a test in your area perhaps?

Have a read of this article from Google on how the hotel finder works along with inclusion suggestions via your Local page.

-Andy