Building Great Content
-
When writing content. Let's say I write fantastic useful content that most home buyers (since I'm a realtor) would benefit from, but they don't have a website, so they aren't going to link back to me anywhere. Whats the best way to get your content seen? Do you recommend putting it on facebook and promoting it? It's just tough in my business because it's such a commodity but I know there has to be a way. I'm just trying to see the best way before I spend TONS and TONS of time on writing actual useful and great content. As of now it's been a risk vs. reward thing and I haven't done it, but I feel like now is the time.
Thanks!
-
Hey There!
Have you checked out this recent Whiteboard Friday? https://moz.com/blog/how-to-hack-the-amplification-process-whiteboard-friday
I believe it may give you some good ideas!
-
Hi there.
Well, first, even though backlinks are awesome, not always it's a requirement to be ranking and become popular. As you mentioned, social media is your huge friend, especially in realty industry.
At the same time, even though "usual" people don't have website, there are other websites like ask.com, quora.com etc which everybody can use and give you backlink. Also there are other forums, which accommodate any user etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Building Press Release/News Distribution Lists
I'm currently setting up projects in Buzz Stream so that I can send out news tips and press releases to local news stations. Has anyone been able to do this successfully without signing up for an expensive press release distribution company like Newswire? If so... I would appreciate it if you could share an email template you use to send out your news tips and press releases to the local news stations. Thank you!!!
Local SEO | | LindsayE1 -
Searchmetrics Google ranking factors study says content gaining while links losing in importance ? Any View About this Post.
I am very Curious about it anyone please update about this http://searchengineland.com/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431
Local SEO | | MTPixels0 -
Attacking Doorway/Thin Content pages?
What's the best way to approach fixing thin "city+services" pages? Would recommend doing one page at a time? Or doing a little on a bunch of pages at a time? For example, rewrite one page with 1,000 words of unique content, adding city specific images/videos of services rendered and local testimonials over the course of a week? Then go to the next page the following week? Or, one week add city specific images/videos to all the pages you can? Then, the next week add something else to all the pages? I'm trying to figure out the best way to scale this, and also which way google/search engines would prefer/look more kindly at? Thanks, Ruben
Local SEO | | KempRugeLawGroup0 -
Citation Building - Should this still be a part of our link building strategy?
With algo updates like Pigeon, should citation building still remain a core part of our link building strategy?
Local SEO | | AfroSEO0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
Francise Space: How to handle Duplicate Content?
We have a client - http://www.certapro.com/ with 330+ individual franchises. The individual franchisees all share the same content. If you perform a series of search by zipcode, you'll see the different regions all share the same copy blocks. How would you handle this situation? New content for all 330+? Canonicalize them to a single source? Keep in mind we need to scale and would have to work with the local partners who may not be web savvy. Also thinking about iframing the same content as an alternative.
Local SEO | | Aviatech0 -
How Do We Satisfy Similar Content Needs For 3 States Without Sounding... Umm... Silly.
Hi Gang, Background: We're a multi-state personal injury law firm with offices in IN, MI, and NM. Michigan and New Mexico used to have their own individual subdomain under 2keller.com, but we recently combined them so that all of our locations were represented in one mega-site. Problem: Our practice areas include the usual array of plaintiff's law categories, e.g., Car Accidents, Defective Drugs, Motorcycle Accidents, etc. We want to write honest, useful content for each practice area in each state, but it becomes a bit challenging not to duplicate some of these pages. In many instances there are minor differences between the states with regard to things like what we can offer clients, what a client's rights are, how a client is compensated, etc. Even individual state laws are also very similar in most cases. Question: Any ideas how we can avoid sounding duplicitous? Or does anyone have a suggestion about an effective way we might go about tackling the three states in a manner different from the one we have chosen? Or does it matter? Any input would be appreciated! Wayne
Local SEO | | Wayne760