If I have multiple locations for a company, is a location specific footer necessary?
-
For example, the company has 4 locations. As of right now, all of the locations are listed in the footer- which I know is bad for SEO. How do you inform going about this in the right, smart SEO way?
-
It's not necessarily bad for SEO, and in fact could be useful to the user. What you need to do is make sure you're marking them all up in schema.org markup to make sure the bots can understand the information a little easier. The best scenario is to create a landing page for each location - that way you can have a better shot at ranking for each market.
Write unique copy, add a map (embed a Google Map), make sure you have complete contact information (name, address, phone, hours of operation, etc), and list unique products/services for each location.
-
I don't see any issue with placing 4 locations neatly in footer. It gives you some added credibility and it's where visitor's expect to find it--so good usability. Also, use schema.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One domain or two for one company with two lines of business?
Let's say you are building a new company that is involved in two lines of business. Let's for example say one line of business is handling logistics for large conventions where the customer(s) are large corporation and the other line is for wedding planning. Let's say that for certain reasons the owner wants to operate under one brand name, say "PROEVENT" So they will market themselves as PROEVENT Convention Logistics and PROEVENT Wedding Planners. From an SEO perspective, if you have one side of the business doing B-to-B corporate business and the other doing B-to-C do you create two different websites on different domains (proeventconventions.com and proeventweddings.com) with unique design and content, or, do you just use provent.com in order to build better domain authority and on your marketing you use conventions.provent.com that takes you to the convention section of the website and weddings.provent.com takes you to the weddings section?
Intermediate & Advanced SEO | | Jazee0 -
Can you use multiple rel alternate tags for different device subdomains?
When redirecting from desktop to mobile with a separate URL structure, you need to have a rel alternate - rel canonical handshake to define the relationship between the pages. But if you have a different subdomain for different mobile devices, can you add more than one rel alternate tag on the desktop page? EG if site.com is redirecting to iphone.site.com, m.site.com, android.site.com
Intermediate & Advanced SEO | | AdiRste0 -
Moving hosting to another company/server . What about SEO?
Hi, We have been experiencing issues with our hosting company and want to move the hosting to someone else. One problem was that we did Isapi rewrite rule but the company moved to mod rewrite and they never adjusted the rewrite rules. We are considering a move to another hosting company - would that hurt rankings? Are there any SEO considerations to think about when switching to another host?
Intermediate & Advanced SEO | | alexkatalkin0 -
Multiple Google Webmaster Tools Configurations
Hello everyone, I just inherited a website and 2 different users created GWT accounts on the same site and have configured different settings. Do you know how Google behaves when this happens? Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Link exchanges of specific blogs work if relevant?
Hello, I've always wondered if I have a tech blog and wrote about "why Droid phones are better than Iphones", i would need more links pointed to my specific blog. Doing so, i find another blog that's reputable with high domain authority that talks about the SAME blog/subject. Is it wise and good for SEO if i contact the blogger and have each other reference each other's blog with the anchor text link as the brand name in our respective blogs? It's a typical link exchange, but this is more niche. Would this help my efforts? And would Google accept our good faith linking to a great article vice versa. Thanks, Shawn
Intermediate & Advanced SEO | | Shawn1240 -
Schema.org Markup for Currencies in Multiple Countries.
Hello - Just getting in to a bit of Markup for rich snippets etc. This site sells from New Zealand , but our target market is Australia and most of our sales are there and we locate it there in Webmaster tools. Our Site changes currency / location automatically detecting IP Addresses. So -primarily I have a product with multiple variations on one page that I want to show offers in Google.com.au - in Australian Dollars Syntol Probiotic
Intermediate & Advanced SEO | | s_EOgi_Bear
90 caps $25AUD 180 Caps $50AUD 360 Caps 75AUD Here is the page http://www.return2health.net/syntol.html Ideas around that? Ideally I would like to add some country specific data to it I guess..?0 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
One Website, Multiple Top-level Domains
I have two clients, both of which have a single website, with multiple top-level domains, many of which represent "subpages". For example, when you navigate to the home page, the URL is "[CompanyName].com". However, when you navigate to a subpage, the browser appears to remain at the same website, but in actuality (as you can tell from the URL bar) you've navigated to "SubPage.com". Client A is an insurance company that has multiple branded insurance products. Each product is independent of the other (it's unlikely that a single client would purchase multiple insurance products from different brands) and have their own brand. Thusly, each section of the site that represents a different brand has its own top-level domain. The website design/structure remains the same, with some light color changes and image swaps. Client B is a consultant and offers various services. None of these services are "branded" (a single client would hire the consultant for a wide range of available services). Each subpage on the site represents a different service and has its own top-level domain. Here are my questions: Are either Client A or B breaking guidelines set forth by major search engines? Are either Client A or B hurting their optimization with this trickery? My inclination is that Client A is doing it right, but Client B is not. Your insights would be appreciated!
Intermediate & Advanced SEO | | PinckneyHugoGroup0