Heading Tags & Content Count
-
Hi everyone
I am looking into this page on our site http://www.key.co.uk/en/key/sack-trucks
Just comparing it against competitors in SEMRush, the tool shows a wordcount of this page for over 4089 words, compared with http://www.wickes.co.uk/Wickes-Green-General-Purpose-Sack-Truck-200kg/p/500302 which only has 2658 - it has a lot more written content than our page - where is this word count coming from?
Also looking at the same page on our site Woorank suggests we have the word 'sack truck' in the h1 and title too many times - it's only there once, but its this showing because its an exact match keyword?
I'm just wondering if there is something wrong with the html or how the page is being crawed?
-
It's something I'll talk to the developers about, thank you
-
Well there are many ways to hide something in content. But why you hiding it since user can't see it? Isn't better to make this in
-
Yes, I am not great at reading html, I know it is bad for hiding written content.
Does this apply if it looks to be hiding anything?
-
It's bad even if you use once. This could be cloaking technique.
-
Thank you Peter!
I'll take a look at those links you sent me. Is the use of display none a bad thing if used over 61 times?
-
Great thank you I have tried the Keyword Difficulty tool
Yes I was just look at the top ranking sites in Google to see what they were doing differently
Thanks!
-
Your HTML looks fine.
I used screaming frog to scan both pages. As Peter Nikolow says, different tools have different ways of coming up with word counts. Screaming frog says your page has 3910 words and your competitor (wickes), 3714. So they're very close. I trust screaming frog. It's a popular tool among SEOs.
I also wouldn't worry about Woorank's suggestion that you have the words "sack truck" too many times in the H1 and title tag. You're fine there too, following best practices.
Why are you asking these questions? Are you trying to figure out why wickes is outranking you? If that's the case, I suggest you try a side-by-side comparison using the keyword difficulty tool here on Moz.
-
TL;DR - word count of WHAT?
Different tools have different metrics. Let's bust myth of HTML wordcounts!
So first open both pages and view their sources. Key have 9575 lines and Wickes is just 1854. Seems that one of page is little bit large. Let's try this with tool:
http://www.seoreviewtools.com/bulk-web-page-word-count-checker/
just paste both links, solve captcha and push button. And you will see that Key is with more keywords. Now let's try with tool #2:
http://textmechanic.com/text-tools/basic-text-tools/count-characters-words-lines/
just go in Key (not in page source, just view page in browser), select all, copy, go in tool #2 and paste. Make same check with Wickes.Why this happens? Because different methodology of calculation. First tool go in HTML and grab everything in as words for calculation with stripped HTML tags, special symbols, etc. He show us number X and we are agreed that this IS correct number. In second tool you paste (BTW - you can make same calculation with Word, just go in Paste Special and paste as TEXT ONLY!) everything what user see and he show you correct number of words like Y.
So due different methodology why X is different than Y? Because you may have some ajax code, invisible layouts, and/or other HTML mess. For example in Key site i can clearly see DIV with display:none with heavy content. And this happens 61 times!
Now i hope that this give you answer why X and Y are different and both are correct at same time. Because counting methodology is different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content with Read More..?
How does google see content that's static on page & content that has a "see more" or "read more" tag. Where the content collapses & de-collapses on a mouse click. On a condition that the complete is readable via the source code view as well as crawl-able by spiders?
Intermediate & Advanced SEO | | welcomecure0 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Duplicate Content for Deep Pages
Hey guys, For deep, deep pages on a website, does duplicate content matter? The pages I'm talk about are image pages associated with products and will never rank in Google which doesn't concern me. What I'm interested to know though is whether the duplicate content would have an overall effect on the site as a whole? Thanks in advance Paul
Intermediate & Advanced SEO | | kevinliao1 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Http and https duplicate content?
Hello, This is a quick one or two. 🙂 If I have a page accessible on http and https count as duplicate content? What about external links pointing to my website to the http or https page. Regards, Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
SEO & Magento Multistore - I have been asked if "duplicatiing" a magento stor using its "Multistore" functionality will cause both to be picked up as duplicate content, can anybody help?
Hello all. I have been asked what the consequences of using Magento's "multistore" functionality are if we were to duplicate our entire magento store and place it on a secondary domain... The simple answer which comes to my mind is that it will be a flagged as duplicate content. However, is this still the case if the site were placed in a different country? The original being the UK the copy being Ireland (both English speaking) How would Google.co.uk & Google.ie treat these stores? Hope this is clear... our site is http://www.tower-health.co.uk
Intermediate & Advanced SEO | | TowerHealth0 -
Duplicate Content - Panda Question
Question: Will duplicate informational content at the bottom of indexed pages violate the panda update? **Total Page Ratio: ** 1/50 of total pages will have duplicate content at the bottom off the page. For example...on 20 pages in 50 different instances there would be common information on the bottom of a page. (On a total of 1000 pages). Basically I just wanted to add informational data to help clients get a broader perspective on making a decision regarding "specific and unique" information that will be at the top of the page. Content ratio per page? : What percentage of duplicate content is allowed per page before you are dinged or penalized. Thank you, Utah Tiger
Intermediate & Advanced SEO | | Boodreaux0 -
Does a mobile site count as duplicate content?
Are there any specific guidelines that should be followed for setting up a mobile site to ensure it isn't counted as duplicate content?
Intermediate & Advanced SEO | | nicole.healthline0