Targeting two search terms with same intent - one or more pages for SEO benefits?
-
I'd like some professional opinions on this topic. I'm looking after the SEO for my friends site, and there are two main search terms we are looking to boost in search engines. The company sells Billboard advertising space to businesses in the UK. Here are the two search terms we're looking to target:
- Billboard Advertising - 880 searches P/M
- Outdoor Advertising - 720 searches P/M
It would usually make sense to make a separate page to target the keyword "billboard advertising" on its own fully optimised landing page with more information on the topic and with a targeted URL: www.website.com/billboard-advertising/ and the homepage to target "outdoor advertising" as it's an outdoor advertising agency.
But there's a problem, as both search terms are highly related and have the same intent, I'm worried that if we create a separate page to target the billboard advertising, it will conflict with the homepage targeting outdoor advertising.
Also, the main competitors who are currently ranked position 1-3, are ranking with their home pages and not optimised landing pages to target the exact search term "billboard advertising".
Any advice on this?
-
My first reaction was to suggest you go ahead and optimize separate pages for each of the two terms, outdoor advertising and billboard advertising. Then I read your comment "the company only offers billboards". Now I agree with Erika that it makes sense to optimize the home page for the overarching brand offering / message (billboard advertising). It would be misleading to do otherwise and you'd be setting yourself up for high bounce rates, low time on page, and disappointed visitors.
You also said your main competitors have not optimized pages specifically for billboard advertising. That might work to your advantage.
-
Yes, it makes sense to optimize the homepage for their overarching brand offering/message. The subsequent pages should be supporting pages such as product pages, informative posts and other topics that support the business.
-
Yeah, we was going to build a fully optimised page with different content to the homepage. But the company only offers billboards so I think the better solution would be to optimise the homepage for the billboard advertising search and not to build another page that targets that particular search term.
It's sometimes difficult to decide whether to optimise the homepage or a separate landing page to target their main service search term. It's much easier to gain links to the homepage than a service page.
-
Do you have different content that offers value without being redundant? I would say it comes down to what you say about the topics. Unless you have content that isn’t synonymous, I recommend selecting one phrase and naturally weave in the other term where it makes sense.
Google is getting better at understanding natural language so you don’t want to force separate target keywords for the sake of keywords and not the users.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Do you know if there is a tool that check all the scripts that are running on the page, and can diagonse scripts that can harm our seo?
Hi, Do you know if there is a tool that check all the scripts that are running on the page, and can diagnose scripts that can harm our seo? Thanks Roy
Intermediate & Advanced SEO | | kadut0 -
Javascript search results & Pagination for SEO
Hi On this page http://www.key.co.uk/en/key/workbenches we have javascript on the paginated pages to sort the results, the URL displayed and the URL linked to are different. e.g. The paginated pages link to for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& The list is then sorted by javascript. Then the arrows either side of pagination link to e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for SEO But when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Why is Google Ranking the Umbrella Category Page when Searching for Sub-Categories Within that Umbrella Category?
I have an e-commerce client who sells shoes. There is a main page for "Kids" shoes, and then right under it on the top-navigation bar there is a link to "Boys Shoes" and "Girls Shoes." All 3 of these links are on the same level - 1 click off the home page. (And linked to from every page on the website via the top nav bar). All 3 are perfectly optimized for their targeted term. However, when you search for "boys shoes" or "girls shoes" + the brand, the "Kids" page is the one that shows up in the #1 position. There are sitelinks beneath the listing pointing to "Girls" and "Boys." All the other results in Google are resellers of the "brand + girls" or "brand + boys" shoes. So our listing is the only one that's "brand + kids shoes." Our "boys" shoes page and "girls" shoes page don't even rank on the 1st page for "brand + boys shoes" or "brand + girls shoes." The only real difference is that "kids shoes" contains both girls and boys shoes on the page, and then "boys" obviously contains boys' shoes only, "girls" contains girls' shoes only. So in that sense there is more content on the "kids" page. So my question is - WHY is the kids page outranking the boys/girls page? How can we make the boys/girls pages be the ones that show up when people specifically search for boys/girls shoes?
Intermediate & Advanced SEO | | FPD_NYC0 -
Canonical URL on search result pages
Hi there, Our company sells educational videos to Nurses via subscription. I've been looking at their video search results page:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/cpd When you click on a category, the URL appears like this:
http://www.nursesfornurses.com.au/cpd?view=category&cat=9&name=Acute+Surgical+Nursing
http://www.nursesfornurses.com.au/cpd?view=category&cat=6&name=Medications Would this be an instance where i'd use the canonical tag to redirect each search results page? Bearing in mind the /cpd page is under /Nursing cpd, and that /Nursing cpd is our best performing page in search engines, would it be better to refer it to the 'Nursing CPD' rather than 'CPD' page? Any advice is very welcome,
Thanks,
John0 -
One site two languages - what to do with urls?
Hi, We are working with a client who has a Spanish site which is in English and Spanish, what is the best url structure to go for? www.domain.es and en.domain.es or www.domain.es and www.domain.es/en or none of the above?
Intermediate & Advanced SEO | | J_Sinclair0 -
Previously ranking #1 in google, web page has 301 / url rewrite, indexed but now showing for keyword search?
Two web pages on my website, previously ranked well in google, consistent top 3 places for 6months+, but when the site was modified, these two pages previously ending .php had the page names changed to the keyword to further improve (or so I thought). Since then the page doesn't rank at all for that search term in google. I used google webmaster tools to remove the previous page from Cache and search results, re submitted a sitemap, and where possible fixed links to the new page from other sites. On previous advice to fix I purchased links, web directories, social and articles etc to the new page but so far nothing... Its been almost 5 months and its very frustrating as these two pages previously ranked well and as a landing page ended in conversions. This problem is only appearing in google. The pages still rank well in Bing and Yahoo. Google has got the page indexed if I do a search by the url, but the page never shows under any search term it should, despite being heavily optimised for certain terms. I've spoke to my developers and they are stumped also, they've now added this text to the effected page(s) to see if this helps. Header("HTTP/1.1 301 Moved Permanently");
Intermediate & Advanced SEO | | seanclc
$newurl=SITE_URL.$seo;
Header("Location:$newurl"); Can Google still index a web page but refuse to show it in search results? All other pages on my site rank well, just these two that were once called something different has caused issues? Any advice? Any ideas, Have I missed something? Im at a loss...0 -
Can you use more than one meta robots tag per page?
If you want to add both "noindex, follow" and "noopd" should you add two meta robots tags or is there a way to combine both into one?
Intermediate & Advanced SEO | | nicole.healthline0