What are your favorite "reverse guest posting" techniques?
-
There's plenty of content out there that teaches how to become a guest author on other blogs. However, I'm looking for ideas on how to attract other authors to post on our own blog (www.reviewjump.com/blog).
Specifically, we're targeting agencies and marketers to write for us. Admittedly, it's a fairly new blog, but we've done quite a bit of outreach so far, and this hasn't been brought up as a concern. Ironically, we've found that many agencies we've spoken with don't even maintain their own blog. I'm guessing if they don't author their own, why would they spend the effort to write for ours?
Anyway, to make it easy for authors to apply, we even created a specific page for it (www.reviewjump.com/guest-author/). And I know that while some sites charge $100's for guest posts, this would be free for our published authors.
We are making some headway with our outreach, but I was searching for any helpful ideas you can share on what works for you and your "reverse guest posting" strategies.
Thanks in advance!
Brodie Tyler -
Thanks EGOL. I like this approach and think we'll give it a try. I think it's a soft approach that can help us get our foot in the door.
-
This isn't an idea about how to attract an article, instead it is about getting help with an article -- a "contributor" or a "coauthor".
Let's say you want a post about a topic that you know a little about but not enough to make it "best on the web". However, you know that someone else has photos, or data, or a video, or expertise that would lift your post over the top. Ask if they want to contribute a few paragraphs, a photo and some data. For that you can attribute their portion of the post and/or the resources that they add. The result is a win-win for both of you.
Now that they have contributed once you might be able to get a partnership going. You might get them to work with you on another post next month, they might ask you to write one for them, they might give you free access to their awesome photo trove.
I would honestly rather have contributors or coauthors because I am really picky about the content that is posted on my site. Coauthors, in my experience are easy to find. They are often your competitor, and two competitors working together can be stronger than either of you alone.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does posting frequency matter?
Right now my company is blogging five days a week, which is way more than our competitors and most other companies do. Back last September, we dropped our blogging frequency to once a week or so, and our organic conversions dropped. I had ascribed that to the drop in our blogging frequency, but now I have my doubts: maybe it was a rise in competition, or part of a larger drop that has been going for over a year and a half. My question to you is: what has been your experience when your posting frequency (or your clients' posting frequency) has dropped? Have you seen a drop in rankings, or have you held fast? Many thanks in advance.
Content Development | | Wagster2 -
Paid Guest Post Links - Value?
Hey guys, Just wanted to put the question out there about guest blogging opportunities that are paid for. It's not something we ever go for but a client has the resources to get a few quality paid backlinks. What are people's general thoughts on guest blogging - for a nominal fee - to do so? Pros and cons of the whole process? Cheers!
Content Development | | wearehappymedia0 -
What happens if use PR release as a guest blog article?
What happens if use a PR release as a guest blog article on someone else blog as we want to distribute PR as many places as possible? Thanks
Content Development | | Rubix0 -
How to encourage guest bloggers to link back
Hi, we have just started to allow guest bloggers on our site www.in2town.co.uk where we offer them two links within the articles, but what we would really like to do is to encourage them to link back to their articles. I am trying to find information on how we can encourage guest bloggers to link back and would love to hear your thoughts.
Content Development | | ClaireH-1848860 -
What Is The Best Way To Attract Guest Bloggers
Hi, i am trying to find a way to attract guest bloggers for my site. We are looking for people to be a guest blogger on items such as gadgets, business, finance, marketing and so on, but i am not sure what is the best way to attract people. Any advice on the best way to attract guest bloggers would be great and advice if we should give them more than one link. Would love to hear from people who have been a guest blogger to find out what they would want. It has been suggested to me that a guest blogger gets one link and if they require two then they must link bac. looking forward to hearing your thoughts.
Content Development | | ClaireH-1848860 -
Does Google penalize for duplicate blog posts?
Occasionally, I get asked by another blogger if they can repost (in full) one of our blog posts on their blog as a guest post. I've always been under the impression that Google penalizes this type of behavior, but I haven't seen any evidence. Is this true?
Content Development | | Event360300 -
Our blog is indexed by "google web" but does not show up in "google blogs". Why not and how can I fix this?
We have a pretty simple blog http://www.aviawest.com/blog I've noticed our articles arn't showing up in Google blogs on "web", we've submitted to http://blogsearch.google.com/ping a month ago. Anyone have some insight here?
Content Development | | Aviawest0 -
How often should I write a blog post?
I'm sure this has been asked before but I've searched for it in the Q&A Forum and couldn't find any relevant answer. I was thinking that a weekly post would suffice for my blog because the audience isn't one which would be checking frequently + there aren't very many new developments in the industry I'm in that would necessitate more than that. However, I was told that if I can't blog consistently 2-3 times per week, I really shouldn't start a blog, as it would need that much posting. Thoughts on this?
Content Development | | NiallTom0