Better use Google Analytics? This is for Conversion Rate Optimization purposes
-
Hi Moz-ers,
I've had much help from the Moz community and hoping you can help me out on this one too.
I would like to track everyone who visits our town listing pages. We operate much like ratings and reviews websites like tripadvisor and booking.com. What is the best way to track visitors coming to our listings pages only (for example tripadvisor shows top 10 hotels in London.) I would like Google Analytics on London and all other towns including Birmingham, Southampton ect...
Is it possible to set up Google analytics to track this?
These are our highest volume pages so having an idea of the traffic behaviour is crucial for SEO and Conversion Rate Optimization.
As usual, looking forward to the advice we receive!
Thanks,
Eric -
Hi Roman,
Please could you explain briefly why those steps are important?
Is search queries what they search on google and then come through to our page? If so, would linking some Keywords research be really useful here?
Source of traffic is really important, how can I easily manage a large site where not all UTMs are set up? I also need to differentiate between paid and organic listings. What are your tips in doing this?
Your help is greatly appreciated!
-
Hi John,
Thank you for your help and suggestion of creating comments.
I do think the aim is broader. I'd love to create customer journeys and see the behaviour of our visitors to the site. Segments on those pages are indeed a start. Where should I go from there?
Then, the ability to understand what our visitors are looking for (info, guidance or advice) and come up with data backed solutions to improve customer experience. How can I effectively come up with a evaluation based of GA data?
Really appreciate your help on this!
Many thanks,
Eric
-
What do you want to track in specific?
the search queries?
the site where they are coming?
how to improve your conversion rate?For search queries, you will need to set up some advanced features on GA.
For your source of traffic, start to implement UTM links will help you.
For CRO Optimizely is the best in my opinion of Google Analytics Premium
Tag manager is a good option too. -
Hi Eric,
Can you explain this is more detail? Are you looking to track user behavior on a select group of pages on your own website? If so, you can simply view that information in Google Analytics by either creating a segment that only shows the pages that you want or by setting up an advanced filter as you are reviewing the report that you want.
Is there any reason why you wouldn't want to track the rest of your website or are you just speaking about being able to do analysis on a select group of pages?
Hope that helps,
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Anchor Link in the Main Navigation
Has anyone ever used anchor links as a drop-down in a sub-collection from the main navigation and does it have any negative impact on link equity? My client has large product collections and sub-collections, these are then separated into further subsections which are open within the same page (see attached). What I want to do ideally is in the main navigation feature 'Mad Hatter Costumes and Accessories'. This will obviously have a # in the URL though and I am was wondering if this might hurt the chance of the page ranking? If anyone has any experience in this it would be really helpful!! Thanks in advance 🙂 m5Qd5VO
Conversion Rate Optimization | | BAO.Agency0 -
How to fix canonicalization so Google shows our company's website and not LinkedIn
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization. You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn. For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website. Here is a link to the LinkedIn account where we have been posting the blogs: https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/ Here is a link to the same article, but on our company's website: https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ Why is Google showing the article for Linkedin and not our Company's website? Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead. Any ideas I'd greatly appreciate it! Thanks.
Conversion Rate Optimization | | mikleing0 -
PayPal Visits Increase in Referral Traffic in Google Analytics
We've noticed recently on an E-Commerce website that we manage that PayPal has recently shown a large increase in Referral Traffic on the website. Is anyone having an experience with this and how can we block it? It seems like its counting the traffic that leave to PayPal to complete a purchase and then return to the site as increased traffic. The increase started to occur around April 29, 2015 and I'm wondering if this has anything to do with any recent updates made by PayPal? Any insight or other experiences would be greatly appreciated. Thanks!
Conversion Rate Optimization | | SEO5Team0 -
Modified broad match vs phrase match strategy - Google Adwords
Hi All, I am looking through a client account that is very mature (10+ years running) on Google AdWords. As soon as it became available, this client adopted a modified broad match (MBM) strategy and has removed all phrase match and exact match keyword types. The account has hundreds of thousands of active keywords. Over the past few years, the CPCs have been rising. While I know that market values of keywords in general have risen consistently year after year, I speculate that this client is actually causing their own prices to go up faster than they should. I have a couple of questions regarding strategy that I am considering that I want to know if anyone else has any experience with... by having many MBM versions of the same keyword, is it possible for cannibalization to occur for most of the variations? Example query: new red running shoes
Conversion Rate Optimization | | dsinger
variations Ad group 1: +red running shoes, +red +running shoes, red +running +shoes, red running +shoes
variations ad group 2: +blue running shoes, +blue +running shoes, blue +running +shoes, blue running +shoes based on the logic of MBM, the possible matches to this query from the available variations are +red running shoes, +red +running shoes, red +running +shoes, red running +shoes, blue +running +shoes, blue running +shoes. So, if the performance of those blue variations trump the more closely related red variations, this searcher may actually see an ad about blue running shoes, even though they have indicated they are more interested in red. in terms of cost, I would anticipate that MBM keywords are more expensive than their phrase match counterparts. can anyone confirm or deny this? My thoughts are that with several years of actual search terms being collected, this client should be able to do a great job of covering almost every variation of keyword that customers have used and create a strong list of phrase match keywords to satisfy all relevant queries. MBM keywords seem like they are a lazy way of getting traffic at a higher cost that can actually cannibalize close variations that exist in the account, causing the wrong ad to be shown based on matching/relevancy and a higher price CPC in the long run. Thoughts?1 -
Google Analytics - Goal tracking question
If my form starts on domain1.com/leadform/html and the confirmation page is on Domain2.com/confirmation.html can I still set up GA goal conversion tracking?
Conversion Rate Optimization | | TheGrid0 -
Good content but high bounce rate
Hi all, We run a website offering specialist turkey tours and gulet cruises. Our website holds a few information and recipes pages which are doing well in the engines and bring in alot of traffic. However these pages are crippling our bounce rate with bounces of about 80-90%. The time on site for these pages are above the websites average, but it seems that once the reader has finished with the information/ recipe, they bounce back to the Search engines. An example of one of our recipe pages can be found here: http://www.petersommer.com/turkey/turkish-food/pilav-rice/ We have thought about moving and redirecting these pages from our main site to a new website, but we are worried that it may effect our position in the SERP's. Can anybody offer any advice on this? Thanks
Conversion Rate Optimization | | petersommertravels0 -
Analytics for Facebook
I'd like to use an analytics program to track Facebook like conversion. I've tried just putting the code on the page that I'm framing in. I'm getting some activity, but it definitely isn't tracking correctly. Anybody had any luck installing Google analytics or another tracking program on an FB fan page? I asked this question last week and didn't get an answer, so It'd be nice if one of the SEOmoz guys could chime in.
Conversion Rate Optimization | | totalseo-1557340