Homepage Gateway for Website Divisions (Residential / Commercial) Bad for SEO?
-
-
Thanks, Marcus! Yes there will not be much crossover so this does feel like the best solution. I agree too about the homepage including more supportive content than Culligan includes as well as developing the structured nav at that early stage. Very helpful. - Mark
-
Hey Mark
As a general rule of thumb it's easier to promote one site than several. So, if your business has multiple service areas this can make good sense.
It's good for users - if someone lands on the homepage then it clearly signposts someone to the right section
It's good for search engines - everything for that customer type is then organised in that section of the site.
It's not the only way to do it but where you are segmenting by customer type and there is not much crossover then it means that the right people see the right content.
I would probably have a bit more content on the homepage, a structured navigation and still have this clear navigation in place but that's just me. Ultimately, if it makes sense for your audience you can typically make it work for search engines.
Hope that helps
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Https Implementation - Weird Redirection After Putting 's' in http://
Hi Mozers, I have come across some websites with their https version going to a totally different website. For example, http://www.samplesite1.com will load fine but when the protocol is changed to https (https://www.samplesite1.com) it will go to a total different domain say, https://www.samplesite2.com How does this happen, in technical sense? In the warning from browser, it says the the security certificate is from the other website but I would like to understand how this happens and how it impacts SEO. I seem to be not able to understand the relationship of this error and SEO impact. Thanks in advance for your response. Malika
Web Design | | Malika10 -
Website removed from Bing and Yahoo index
Hi, are website servicemanualrepairs.com was removed from Bing and Yahoo index, I emailed Bing via Webmaster tools they first said it was Backlinks I did look via at the inbound links tool to analyze the site's Backlinks I did find 20 links and used the Disavow tool, they said "I'm afraid but after careful and thorough investigation, your site still did not meet the Bing and Microsoft guidelines You may also refer to the things to avoid section of the Webmaster Guidelines for additional information. As an effect, the site is still blocked and it cannot be lifted" the website was in Bing and Yahoo index for 3 Years and only after the 20 Backlinks were added to the site it was de-index any help would be greatly appreciated Thanks
Web Design | | vista5211 -
Multilingual website in Belgium?
Hi Mozzers, I have a question about a multilingual website for a client for us in Belgium. As you guys know in Belgium we speak French and Dutch. The situation:
Web Design | | WeAreDigital_BE
At the moment we have client.be for the Dutch version of the website and client.be/fr for the French version. All tagged with href lang tags and webmaster tools. The client wants to build a new website. There are three possibilities: 1. We keep using subfolders (same configuration as the current situation). In my head this would be my first choice. 2. We just let them build two separate domains.
client-keywordindutch.be & client-keywordinfrench.be 3. We use subdomains. As the development company is not sure that it is technically possible to use subdomains, I need to know which option is the next best one and which option you would give priority and why? Should we just push through with the subfolder? Thank you for your thoughts!
Sander0 -
Reasons Why Our Website Pages Randomly Loads Without Content
I know this is not a marketing question but this community is very dev savvy so I'm hoping someone can help me. At random times we're finding that our website pages load without the main body content. The header, footer and navigation loads just fine. If you refresh, it's fine but that's not a solution. Happens on Chrome, IE and Firefox, testing with multiple browser versions Happens across various page types - but seems to be only the main content section/container Happens while on the company network, as well as externally Happens after deleting cookies, temporary internet files and restarting computer We are using a CMS that is virtually unheard of - Bridgeline/Iapps Codebase is .net Our IT/Dev group keeps pushing back, blaming it on cookies or Chrome plugins because they apparently are unable to "recreate the problem". This has been going on for months and it's a terrible experience for the user to have. It's also not great when landing PPC visitors on pages that load with no content. If anyone has ideas as to why this may be happening I would really appreciate it. I'm not sure if links are allowed, by today the issue happened on this page serversdirect.com/dm/geek-biz Linking to an image example below knEUzqd
Web Design | | CliqStudios0 -
Managing website content/keywords for wordpress site
We are in the midst of redesigning our website and have been working with freelance blog/content writers to increase the unique content on our site. We are finding it increasingly difficult to manage the topics/keywords as we continue to expand. Googledrive and google spreadsheets have been our primary tools thus far. Can anyone recommend a good tool that would allow us to manage content and blog posts for our site?
Web Design | | Tom_Carc0 -
What to Look for in a Magento Website Developer?
I am considering moving 1 of our sites to a Magento e-commerce platform. If I went down this route we would be keen to find someone who we can hire in-house. However I have never hired a web developer before. What should a developer with experience of launching and building Magento-based e-commerce websites have on their CV? What should I be looking for in terms of knowledge? Any help or advice welcome!
Web Design | | DHS_SH0 -
Blog.yoursite.com or yoursite.com/blog/?
Rand made the following post in 2009. In July of 2013 I question whether this is still best practice. Obviously, much has changed in our industry in four-and-a-half years! "...if you're seeking to maximize your ranking ability for a given piece of content, it's my personal belief that you should, most of the time, keep it on 1 subdomain under 1 root domain (but feel free to use subfolders as it makes sense). Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com. Want to launch a new section of content? Use yoursite.com/newstuff rather than newstuff.yoursite.com." Source: http://moz.com/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Web Design | | JorgeUmana0 -
Website redesign testing environment
An external company is redesigning our website. They have a draft version active in a folder on their website to enable us to view it (example: www.externalcompanywebsite.com/ourwebsite/). There is no permission required to view the website, anyone with the url could just go there. I am not sure if they're using the robots.txt to block crawlers, or if they're blocking specific ip addresses. If the engines are allowed to crawl their website and they index pages of our draft website, does that affect our website negatively in the future once we host it on our domain?
Web Design | | jdossetti0