Optimized URL?
-
Hi Mozers,
We're trying to come up with an SEO friendly URL.
Does it make sense to re-order primary-secondary-tumor to secondary-primary-tumor because "primary tumor" has high volumes and thus those two words should be adjacent?
Any advice is appreciated!
Yael
-
Thank for your advice, I was thinking the same thing!
-
Hi there!
My advise is to go with whats best for your coherence in the whole site's URL structure. Always focus on bringing usability and be understandable for humans.
Dont always focus on the higher volume keywords, as they might be harder to rank for and those easier could bring much more qualified traffic and/or conversions
That said, i'd go with domain.com/categ/primary-tumor/For further info, some really good and qualified comments on the topic:
Keep a simple URL structure - Google Search Console Help The Importance of URL Structure According to Google - The SEM Post
15 SEO Best Practices for Structuring URLs - Moz Blog
URL best practices - Moz Learning Center
8 SEO Tips to Optimize Your URL Structure - SearchEngine journalHope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page ranking well for multiple keywords but which to optimize for?
I have a home page of a website that ranks well for multiple keywords and is the main source of conversions for the site. Obviously I would like to optimize the page to increase its rankings and click through rate on search results. But I cannot optimize for all can I? If I optimize for one or two then it seems to me the others will suffer. What is the best strategy here? Should I focus on creating new pages for each individual keyword and work on those instead?
Keyword Research | | Azam_Khan0 -
URL sequence
Hello, Does the URL structural sequence matter to SEO optimisation? For example, users are likely to enter the search term: "Business Analysis Training Courses". Though, in my experience urls typically have a reversed structure: "www.site.com/training/courses/business-analysis". My question is, would the sequence "www.site.com/business-analysis/training/courses" have any improved value? Thanks.
Keyword Research | | newbert0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
Are my urls too long or spammy?
Hello, what are your thoughts on these urls. I have had them like this for years, I got hit hard from Google in May last year. Do you think this contributed? Would it be beneficial for me to make them shorter? http://www.ditalia.com.au/couture-dressmakers-seamstresses-tailors-couturiers-and-fashion-design-advice/cocktail-gowns http://www.ditalia.com.au/wedding-dress-wedding-dresses-and-bridal-gowns-designed-and-made http://www.ditalia.com.au/designer-fabrics-designer-fabric-italian-material-and-french-lace/french-lace http://www.ditalia.com.au/wedding-dress-wedding-dresses-and-bridal-gowns-designed-and-made/vintage-wedding-dresses
Keyword Research | | infinart0 -
How can I best optimize only meta descriptions for an ecommerce?
Recently, a client ask me for a total change of all the meta descriptions in his website. For the moment, this is the only work he want to do in his website. I said him about the difficulty about doing SEO only optimizing some parts of the whole, but he didn´t care. He only wants to change meta descriptions! That's right, it's up to you! The website is about supplements for bodybuilding and fitness. Each category of the ecommerce deals with a type of product: testosterone boosters, protein powders, weight gainers, etc. And now my question is: Should I choose different keywords for each category of products, or the same keywords for the whole website? I started choosing the same general keywords for homepage and nav, and category related keywords for categories and products. Doing well? Thanks.
Keyword Research | | sergio_redondo0 -
Helpful to utilize long-tail keyword URLs to point to parts of your website?
Does it help, hurt or do nothing for SEO to utilize long-tail keyword URLs to point to specific pages of your website. For example, you're a vet and have your business name website, but what if you bought: CharlotteVeterinarianforCats.com CharlotteVeterinarianforDogs.com etc. and pointed them to specific pages in your business website.
Keyword Research | | laurieonorio0 -
Is it bad to optimize for tier one keywords only?
Hello, My site is about personalized cards, and I have optimized (rank A) each sample page to the main topic of the card (eg: sapo pepe). So when people search for that keyword (sapo pepe), my page ranks high. Now, if instead of checking the optimization for "sapo pepe" I check for "cards sapo pepe" I get an F, because the keyword is not there. Thing is that people search for different tier 2 keywords, like "cards, models, examples, etc" and I cannot put that many keywords in the page... My question is: does Search Engines rank you high if you optimize your page for a subset of the keywords people search for? I understand that if someone optimizes for "cards sapo pepe" they would get higher than my site. Hope I was clear, any comment is appreciated! Thanks, MAriano
Keyword Research | | regalatufoto0