Keywords in URL
-
I have an ecommerce store and i am using moz to get it into the best seo situation... my question is this..... I want to know how important it is to have the targeted keyword actually in the product page url.... I working on meta title and description which is good, but if i start changing all my product urls, it has major impact on the work i have to do since i would have to redo all my product links in ads, and all my product urls in emails, etc. So how much of a part do the urls play in seo?
-
That's what I would do Joe!
-
Whilst targeted keyword URLs in is good practice, at this stage of the game I'd just stick to updating page copy, meta data, alt tags etc. Updating the URLS would require a large amount of affort, when you take getting 301s in to account, My advice woould be to create new a new URL structure as & when new products come on line
-
although i personally am a fan of targeted keywords in URLs, I do not believe it is a MUST. You can optimize the page content and links pointing to the page, and get great results without needing the keyword in the URL.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my main sitemap URL be?
Hi Mozzers - regarding the URL of a website's main website: http://example.com/sitemap.xml is the normal way of doing it but would it matter if I varied this to: http://example.com/mainsitemapxml.xml or similar? I can't imagine it would matter but I have never moved away from the former before - and one of my clients doesn't want to format the URL in that way. What the client is doing is actually quite interesting - they have the main sitemap: http://example.com/sitemap.xml - that redirects to the sitemap file which is http://example.com/sitemap (with no xml extension) - might that redirect and missing xml extension the redirected to sitemap cause an issue? Never come across such a setup before. Thanks in advance for your feedback - Luke
Intermediate & Advanced SEO | | McTaggart0 -
Ranking Page #1 for Keyword without Hypen, Not at all for Keyword with Hyphen
Hi There! So I work in an industry where there are different conventions for referring to, searching on and spelling the industry name. For example, let's pretend there were a variety of different conventions for referring to the SEO industry. So someone could search for S-EO, SEO, sEO, etc. and those would all be accepted and understood means of referring to the industry. If we use the SEO example as a comparison for our industry, the two most common conventions would be S-EO and SEO. Using this example, we rank on the first page for the term "SEO" but do not rank AT ALL for the term "S-EO". We have a high-value piece of content that is targeted in the following way: "S-EO (SEO): The Basics Guide" so it is more targeted at the hyphenated word but does not rank at all for the hyphenated version, whereas it is page one for the non-hyphenated term. As additional pieces of context: -In general, our site is more targeted at the hyphenated term and there are places where we rank in the top spot for both the hyphenated and non-hyphenated versions. For example, we rank in a top 2 position for both S-EO & SEO software but do not rank at all for the broader "S-EO" term. -There are times when we do appear on page one for the term "S-EO" but it's typically only for a matter or hours or days and then we disappear entirely from the SERPs for that term. We consistently appear for "SEO." -I currently do not believe we are dealing with a penalty of any sort - our link profile is clean and our spam score per Moz is 2 / 17. Any thoughts or ideas as to what is going on here and how we can potentially rank for the term "S-EO?"
Intermediate & Advanced SEO | | dpayne10 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Product or Shop in URL
What do you think is better for seo and for sale, I am using woo-ecommerce for health products website. websitename.com/product/keyword OR websitename.com/shop/keyword
Intermediate & Advanced SEO | | MasonBaker0 -
Is this URL Structure SPAMMY
Hey guys/gals I have tried asking this very specific question 3-4 times already and some how my specific question seems to be getting side tracked and my very specif question pertaining to my URL structure keeps getting bypassed and overlooked. I am wondering about if this URL structure would become a possible issue in the somewhat near future with GOOGLE considering what I have seen go down in the SEO world the past 2 years. Does this URL Structure look SPAMMY? http://www.pcmedicsoncall.com/computer-repair/laptop-repair/ www.pcmedicsoncall.com/computer-repair/laptop-repair/laptop-screen-repair/ Below is a Screen shot of the Site which I designed where I have created a SILO Site Architecture. .....PLEASE... Look at the Picture Thank you Marshall SEOMOZ-PC-MEDICS-ON-CALL-1.jpg
Intermediate & Advanced SEO | | MarshallThompson310 -
Which URL structure is much better?
Hi Everybody, Which URL structure is much better? Type 01. http://www.domain.com/category-a/
Intermediate & Advanced SEO | | cprasad
http://www.domain.com/category-a/subcategory-a-1/
http://www.domain.com/category-a/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/category-b/subcategory-b-1/
http://www.domain.com/category-b/subcategory-b-2/ Type 02. http://www.domain.com/category-a/
http://www.domain.com/subcategory-a-1/
http://www.domain.com/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/subcategory-b-1/
http://www.domain.com/subcategory-b-2/ How these 2 types can affect for Ranking, Site Links in Google and passing PR from root to other pages? Thanks Prasad0 -
Keyword Self-Cannibalization
Hi, Happy Friday! I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good. So mydomain.com targets My Domain For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage. Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain. Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping. Can you advise if this technique is wrong?
Intermediate & Advanced SEO | | tdsnet0 -
What to do with keyword specific domains
I have a few domain names with the keywords I'm trying to target for my website. My website currently has been in operations for a couple years, and while not hugely authoritative, has built some value. Now, are these domain names with keywords any use to me? Is there any point to forward them to my site? Do I try to build up a page (or a few of content) and then have a link to my main site? Any insight would be mucho appreciated! Thanks!
Intermediate & Advanced SEO | | gregalam0