How do I optimize my online directory website?
-
I am starting a directory website. The biggest issue that I am having is trying to figure out which keywords to use and how to optimize for them.
I am using Wordpress and we have overall category pages, such as Hair & Beauty. And then we have filters for users to reach subcategories such as, Skincare.
My problem is that these subcategories are not actual pages, when the filter is used it just returns businesses within that category that have been marked to show for that filter. The URL doesn't change or it doesn't take you to a new page.
So, I am trying to determine how do I optimize for my subcategory keywords if these aren't technically pages?
-
I'm not sure, but wordpress from a technical standpoint, is not what you really want. It's slow. It comes with too much of plugins in order to get something running right. It needs a beefy server in order to keep that TTFB low, and you gotta find a way to deal with alot of noise in relation of traffic since wordpress (and the more populair yours is) is getting attacked on 24 hours basis pretty much.
A plugin now could be leak, and your website could be sensitive to hacks, which means malware could be server, hidden backlinks could be planted on your domain pointing to vague sites, lets say if you have a payment processor running there malware could be injected to fetch credit card details and so on. No wordpress is'nt on my favorites list really.
-
Hi Jeroen, thanks for your advice! Do you have any recommendations on the best platforms to build directories?
-
If i'm correct these are category's, and you can actually put content per category inside of wordpress. But building a directory website with wordpress in the first place is not a recommendation. it's awefully slow, it eats resources whenever you start to have some to serious traffic, and overall it takes alot of work to 'optimize' it apart from the one-click plugins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie Question about the first steps of website SEO
Hello. I'm new to Moz and know very little about SEO. I just finished going through the Beginner's Guide to SEO and I'm ready to take action. I plan on doing the SEO work myself. The guide says before doing keyword research, I should first answer certain questions about my business, such as: What types of my product are people searching for? Who is searching for these terms? When are people searching for these terms? How are people searching for my product? There are several more. How do I go about finding the answers to these questions? Thank you in advance.
Keyword Research | | KathyAshley1 -
Optimized URL?
Hi Mozers, We're trying to come up with an SEO friendly URL. Does it make sense to re-order primary-secondary-tumor to secondary-primary-tumor because "primary tumor" has high volumes and thus those two words should be adjacent? Any advice is appreciated! Yael
Keyword Research | | yaelslater0 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
Keyword research for new website
Hi guys, I'm pretty new to all this so please bare with me if I sound like a total noob. I've been tasked with doing keyword research for our new website to work out what we want to rank for. We are a b2b outsource provider of telecommunication services, contact centres etc. I'm looking for advice on how best to start the keyword research, what I should be looking for etc. At the moment I'm using a list of keywords provided by the sales team, running these through uber suggest for other variations and then putting them through Google's keyword planner. Once I've done that I'm looking at ones with higher volumes of searches with low competition. Is there anything that I'm missing? I'm trying to cross reference this with intent, looking for searches linked to people wanting help, a provider, to buy etc. Thanks in advance for any help guys, I really appreciate it. Leo
Keyword Research | | Leo_Woodhead0 -
Does my website have a bad rank in google because EMD or lack content ?
Hello, I'm a beginner I just started my website xxx a few days ago. I submitted my url to several good quality directories (about 20, the last 3 days), I tried to write different descriptions for each directory. I have a very bad rank on google results (28+) for keywords "psychologue montluçon" I don't know if it's because of : lack of content, EMD, lack of backlinks (I submitted my website to directories, but its seems it takes a lot of time for updates). Sorry for bad english, if you can help, thank you !
Keyword Research | | adelie0 -
How can I best optimize only meta descriptions for an ecommerce?
Recently, a client ask me for a total change of all the meta descriptions in his website. For the moment, this is the only work he want to do in his website. I said him about the difficulty about doing SEO only optimizing some parts of the whole, but he didn´t care. He only wants to change meta descriptions! That's right, it's up to you! The website is about supplements for bodybuilding and fitness. Each category of the ecommerce deals with a type of product: testosterone boosters, protein powders, weight gainers, etc. And now my question is: Should I choose different keywords for each category of products, or the same keywords for the whole website? I started choosing the same general keywords for homepage and nav, and category related keywords for categories and products. Doing well? Thanks.
Keyword Research | | sergio_redondo0 -
Keyword Optimization for 2 Brands
We carry two brands, Buick & GMC. All of the most trafficked keywords that I'm finding in my research are structured like this: buick denver buick service gmc denver gmc service How should I approach this situation so that I'm optimizing for both brands?
Keyword Research | | kylesuss0 -
How do I figure out which keyword to optimize for?
What's up guys! We run a site for tennis players and courts in the whole country - http://www.tennisround.com/. People use the site to find a tennis partner at their skill level and send each other invites to set up matches, it's also used to find local tennis courts. The question is - Which keyword(s) should we optimize the site for and how? Cheers, Alex 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0
Keyword Research | | tennisround0